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Major projectVIVA presentationCSM MACD year 1Unit 1 Part 23 March 2011
Takuya Furukawa
Subject area:
Subject area: information design
Investigations into herbal and chemical medicines – their social contexts and effects on the human body.
Medicine…
Communication design question:
Communication design question:
How can graphic design visualise the relationship between herbal and chemical medicines?
Communication design question:
How can graphic design visualise the relationship between herbal and chemical medicines?
Why chemicals, not
herbals?
Why chemicals, not
herbals?
Relations between
human and medicine
Communication design question:
How can graphic design visualise the relationship between herbal and chemical medicines?
Why chemicals, not
herbals?
Relations between
human and medicine
How can we deal with
illness in the future?
Communication design question:
How can graphic design visualise the relationship between herbal and chemical medicines?
HerbalsChemicals
The history of medicine
B.C. 19th17th - 18th Now
HerbalsChemicals
The history of medicine
B.C. 19th17th - 18th Now
Aspirin’s consumption in the world a year
= 120 billion (estimate)
http://www.pnas.org/content/99/21/13371.full
= 1 billion tablets
http://www.pnas.org/content/99/21/13371.full
are originally trademarked by
Aspirin’s consumption in the world a year
= 1 billion tablets
Painkiller’s consumption in the UK a year
= 1 million packshttp://news.bbc.co.uk/1/hi/health/8237626.stm
= 27 million (estimate)
Potential addicts of painkiller in the UK in 2009
= 1,000 peoplehttp://news.bbc.co.uk/1/hi/health/8237626.stm
= 30,000 people (estimate)
Effectiveness & side effects of chemical medicine
EffectivenessSide effects
Crestor
AdderallAmbienCelexa
CymbaltaFlomaxLexaproLipitorLisinoprilMelatoninMetforminPaxilProzacSimvastatinTamiflu
http://www.drugs.com/
The use of chemical medicine
SymptomsSide effects
The use of chemical medicine
SymptomsSide effects
* Any disease or malfunction of the autonomic nervous system.
Anxiety
Dysauto-nomia*
Pain
Insomnia
Alprazolam
Estazolam
Codeine included painkiller
Clorazepate
The use of chemical medicine
SymptomsSide effects
Anxiety
Dysauto-nomia
Pain
Insomnia
Alprazolam
Estazolam
Codeine included painkiller
Clorazepate
The use of chemical medicine
SymptomsSide effects
Alprazolam
Estazolam
Codeine included painkiller
Clorazepate
SymptomsSide effects
The use of chemical medicine
Alprazolam
Estazolam
Codeine included painkiller
Clorazepate
SymptomsSide effects
The use of chemical medicine
Alprazolam
Estazolam
Codeine included painkiller
Clorazepate
SymptomsSide effects
The use of chemical medicine
Well,
Well, perhaps we should NOW reconsider these!!
are originally trademarked by
HerbalsChemicals
The history of medicine
B.C. 19th17th - 18th Now
My grandfather is a Kanpo’s pharmacist
Kanpo = Japanese herbal medicine
Kanpo = Japanese herbal medicine
The use of Kanpo (Japanese herbal medicine)
The use of Kanpo (Japanese herbal medicine)
Liver
Heart
SpleenLungs
Kidney
Mentalfunctions
Liver
The use of Kanpo (Japanese herbal medicine)
HeartCirculation
The use of Kanpo (Japanese herbal medicine)
SpleenDigestion
The use of Kanpo (Japanese herbal medicine)
LungsBreathing
The use of Kanpo (Japanese herbal medicine)
KidneyUrology
The use of Kanpo (Japanese herbal medicine)
Liver
Heart
SpleenLungs
Kidney
The use of Kanpo (Japanese herbal medicine)
SymptomsSide effects
The use of Kanpo (Japanese herbal medicine)
Anxiety
Dysauto-nomia
Pain
Insomnia
SymptomsSide effects
The use of Kanpo (Japanese herbal medicine)
Liver
Anxiety
Dysauto-nomia
Pain
Insomnia
SymptomsSide effects
The use of Kanpo (Japanese herbal medicine)
Liver
Yokukansan
Soujyutsu
Bukuryou
Senkyu
Choutoukou
Kanzou Saiko
Touki
Anxiety
Dysauto-nomia
Pain
Insomnia
SymptomsSide effects
The use of Kanpo (Japanese herbal medicine)
Yokukansan
Soujyutsu
Bukuryou
Senkyu
Choutoukou
Kanzou Saiko
Touki
Research so far
AddictionsEffects &
side effectsAlternative medicine
Further research
AddictionsEffects &
side effectsAlternative medicine
Medicine & society
More details of Kanpo
Collaboration with…
The Wellcome Trust Centre for the History of Medicine at UCL
Tsumura & Co.(a manufacturer of Kanpo medicine)
Collaboration with…
The Wellcome Trust Centre for the History of Medicine at UCL
Tsumura & Co.(a manufacturer of Kanpo medicine)
Kazuo Kato(my grandfather)
Target audiences
For the future…
For the future…
Thanks!
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