A guide for clients
MAINTAINING YOUR
eCOMMERCE SITE
by
Maki Creative Web Solutions
updated: May 2013
Contents
- What is WordPress®
- What can i do with it
- Login
- Posts
- Comments
- Users
- Orders
- Digital Marketing Framework
- Content Marketing
- Blogging for Business
What is WordPress®
The primary assertion made by the GNU
General Public Licence is
that all source code for any GPL-licensed
software must be made openly available for
anybody to use on any basis, including those
with commercial intent. Furthermore, any
modifications made to the GPL-licensed source
code must be made freely available
if that software is to be redistributed in any way.
WordPress® is an open-source content
management system (CMS) licenced under the
GNU General Public Licence.
It is by far the most used platform for creating rich
website on the internet due to its simplicity and
flexibility.
WordPress® core functionality can be extended
for use in creating blogs, information-rich
websites, content marketing and affiliated
marketing websites, light to medium-level
ecommerce, membership site, intranets and
others.
Plugins and themes are available through the
wordpress directory or commecial enterprises to
provide for added funcionality and customization.
A Content Management
System (CMS) is a software that
allows content to be added and managed
easily on a website by identifying it a text,
images, link, menus, user etc. and dealing
with this content in a consistent way. It
comprises of a database for storing content,
PHP code for logic and functionality, HTML
for communication in browser, CSS for
presentation, and others
What can i do with it
• Write posts
• Moderate comments
• Manage users
• Manage orders
• View stats
Proper management of the website aims to
channel traffic on the internet to you online
business.
Combined with social media,It should be used for:
• Public Relations
• Customer Service
• Loyalty building
• Collaboration
• Networking
• Thought-leadership
• and of course, Customer acquisition.
Havin your business online is not enough - your site allows you to engage in full-duplex conversations
with your audience.
Login
Login page
Go to → www.yoursite.co.za/wp-admin
(if site is still under development then go to →
www.yoursite.co.za/wp/wp-admin)
Dashboard
The dashboard is your landing page after
login. This is the backend of your website - the
administrative area - also called the backend of
your site . Menu items on the backend will differ
according to your user type.
This will gives you menu option to create and
manage post, comments, users and orders.
NOTE: It is recommended not to make any other
changes as your web developer will be resposible
for this. Ignoring this warning may cause
inconsistencies on your website.
login page
dashboard
Posts
To post an article
On you backend menu ↘ Posts → Add New Post
The Add New Post page
Enter the title of your article → Use the wordpress
text editor to write you article, and if you need
to include images/videos use →
Upload Files →drag and drop the media you want
to upload onto the drop area and →
your post, and if you are satisfied with
the results, you may click on ☺
NOTE: You eCommerce Products already use your
tags and categories attributes. Therefore you do
not have to worry about other options in the Add
New Post page.
You should however “allow comments”.
new post
add new post page
Comments
Managing comments
From the Comments area in the back end,
administrators can view all comments from one
location; a contextual menu is revealed for each
comment when moused over.
This menu allows administrators to approve or
reject a comment on the fly, reply directly to
a comment for display on the front end of the
website, edit the comment, mark it as spam, or
trash it.
This panel is particularly useful in situations where
all comments on a site are configured to be
moderated by an administrator prior
to publishing, a practice that completely
eliminates comment spam.comments page
Users
Administrator → Has access to all features and
functionality across the site.
Editor → Has significantly less authority than an
Admin, but is able to create, manage, and edit
and approve all posts.
Author → Has the authority to create, edit, and
publish their own posts solely.
Contributor → Has the authority to create and edit
their own posts, but cannot publish them.
Subscriber → Can read posts and add and read
comments, but has no authority to create post
content of any kind. New users are assigned as
subscriber by default.
users
Orders
Managing Orders
On you backend menu ↘ Ready! Ecommerce →
Orders
This will open the orders page where you can view
orders and their state. Click on an order to open
the Order Changes Audit
The Order Changes Audit page will give you
information about the ordered products,
addresses, payment modules and cost
associated with the order.
Remember to change the status of the order after
every change and check “Notify customer“.
Allways to save changes.
Ready!Ecommerce menu
orders page
Login page
Go to → www.yoursite.co.za/webmail → enter
your credentials. Choose one of the email clients
listed if there is no autoload set.
E-mail notifications
You will always be aware of activity on your site
through e-mail notifications. New orders, post,
comments and user registration will trigger the
website to send you a notifications.
This ensures that you are able to respond to your
users in time.
login page
Digital Marketing Framework
Content Marketing
Content marketing embodies the concept
of contributing constructive, insightful and
honest material that is wothwhile to your
audience as a way to invite attention to your
services.
It fully exercises the marketing concept in
that all efforts are directed at communicating
with the consumer on terms that are set by
the consumer.
Take your time to formulate a clear and
measurable strategy to enjoy the benefits of
content marketing.
Blogging for business allow you to build authority
in an a market by sharing industry information.
Your search engine exposure will increase thus
result in more organic traffic.
Tips
• Keep a log of frequently asked questions.
• In-source content by allowing each of your staff
to write articles.
• Keep a schedule for making regular post.
• Have a fresh set of eyes on a topic, have a
unique experience with a customer, and use
some of your products as examples in your
article.
• Populate your social network channels with your
blog posts - daily - use old posts at times.
• Let your walk-in customers know about your
blog and encourage them to paticipate.
• DO NOT BE AFRAID TO WRITE.
Blogging for Business
website development
graphic design
digital marketing
mobile applications
makicws.wordpress.com
linkedin.com/in/makicwd
facebook.com/makicws
twitter.com/makicws
Thank you!Gift Hlongoane is a front-end developer at Maki Creative Web Solutions and also a founding member at Maki Creatives Network.
If he is not looking to ace his exams, you may find him bringing together individuals across various fields encouraging support structures or otherwise helping clients build reliable websites.
Credits
• The talented flickr community that embrace Creative-
Commons licensing. www.flickr.com• @davidgillespie
• @mzkagan, @infiltrators (http://brandinfiltration.com)
• Tamar Weinberg. The New Community Rules. O’Reilly
2009.
• Dr Dave Chaffey. Burberry case study. www.smartinsights.com/presentations. 2009.
• ICrossing. http://www.iCrossing.com/ebooks• Olinik M, Armitage RJ. The WordPress Anthology.
Sitepoint. 2011
I have done my best to attribute each picture to its author, as well as a quote if
I used one. If I have made a mistake please contact me [email protected]
and I will correct it. If I have used an image that belongs to you and you would
like me to take it out please feel free to mail me and I will remove it.
© 2013 by Gift Jabu Hlongoane
Copyright holder is licensing this under the Creative Commons License,
Attribution 3.0.
http://creativecommons.org/licenses/by-sa/3.0/ ©
Please feel free to share this e-book with anyone whom you think may
benefit from using it.
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