MAHINDRA AND MAHINDRA IN SOUTH AFRICA
TEAM MEMBERS
Priyanka Gujral (Introduction)
Arjun Abbi (Case Analysis with
Questions)
Yogesh Raheja (Updates)
Siddharth Thapa (Lessons Learned)
Ratul Chowdhary ( Class discussion)
INTRODUCTION
Indian multinational automobile manufacturing
Founded in 1945
Headquartered in Mumbai, India
Wide range in automobile products
Revenue US$ 16.7 billion in 2013
Operates across 100 Countries
M&M IN SOUTH AFRICA
50:50 Joint Venture with Africa Automotive
Investment in 2004
Imported vehicles from
India
Created Dealers and Distribution Channels
Launched “Scorpio” Sports
Utility Vehicle
Launched XUV 500 IN
2011
In 2012,planned to start local
assembling
CASE ANALYSIS
Which option should Shah
choose?
What is your assessment of M&M's experience with its South African subsidiary to date?
How attractive is the South African auto market for growth and profitability?
CASE ANALYSIS
What potential roles can M&M's South African subsidiary play in the company's global network?
What should be Shah's recommendations to M&M's board of directors?
UPDATES
GENIO “PICK-UP” TRUCK
QUANTO “SUV”
LESSONS LEARNED
Using South Africa as a hub.
Updating Strategies/ Policies.
Setting up Mahindra’s own plant in South Africa.
LET’S DISCUSS
How did globalization
prove to be an important factor
for Mahindra and Mahindra?
Mention one key factor that Mahindra and Mahindra should take to become a long term player in South Africa and why?
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