• https://www.youtube.com/watch?v=0ukNFMeZvcc
• 0:09 – 0:44.
Value Proposition
Careers skillsCounsellingOne-to-one mentoring
Sandy
WORKPLACE
*BLOCKED ACCESS*
Golden workers Long-term unemployed
HUBCareer skills
Counselling service
Networking
re-employed
Self-employed start-up businesses
Employment Created
Commercial Social
Our Competitors
Secondary Competitors• Open Directory Business • CareerLab Online • Advanced Recruitment Strategies
How are we unique?
Commercial Social
• Improves reputation of partner businesses
• Saves state money
• Ease the transition from unemployment to employment
• Our hub makes life easier
• Only social enterprise out there
Initial Investment
• Asking for £100,000.• Sourced ideally from socially responsible
corporations with high staff turnover• Crowdfunding opportunities• Bank loans if necessary• Based on first year cost projections and need
for liquidity to pay salaries and rent
Costings
• Salaries for two trainers, a counsellor and an administrator.
• 1,500sqft premises in Old Street: £98,250 rent per annum.
• Cost of Utilities, PCs and IT equipment and second-hand office furniture accounted for.
• FREE: the boundless enthusiasm of Magnum Opus team members.
Revenue
• £1,500 fee for the course.• Demand for the course fluctuates due to
annual variations in redundancy.• We do not anticipate to be at full pilot
capacity until Month Six.• Long-term potential for revenue from 1%
equity stake.
Marketing strategies
Pitches to businesses
Social media (Facebook, Twitter) Specific advertising (Job center leaflets, London
newspapers, posters in community/town halls)
National and Local Government Support
GOVERNMENTPARTNER FIRMS
Long-term Unemployed
Scaling-up
- Initial pilot scheme- Reduces risk to
investors - If successful we aim
to expand throughout England
ConclusionOur social enterprise will: Re-train golden workers
and the long-term unemployed over 50+
Encourage start-up businesses
Improve quality of lifeReduce stigma
Thank you for listening. Any Questions?
MEET THE TEAM
Tom Miller
Sinthu Sridharan
Elaha Naderi
Rebecca Tyrwhitt-Drake
Jack Ford
Celia Lynch
Kubra Gul
Chaoyi Cheng
Meet the Team
Appendix
KEY MESSAGES- Enable golden workers/unemployed to have the skills
to re-enter and prosper in the workplace. - Assist golden workers in starting up their own business. - Our ‘hub’ system is unique in packaging these services
in a central location- In the long-term, erode the social stigma around the
proficiency of older workers.
MARKETING STRATEGY
KEY AUDIENCES Over 50+ golden
workers and long-term unemployed
Big four banks Socially engaged
businesses Age UK Job centers Fellow competitors stakeholders
KEY CHANNELS Pitches to businesses Government Email contact Website Social media (Facebook, Twitter) Specific advertising (leaflets, London
newspapers, posters in community/town halls)
KEY METRICSQuantitative: Basic How many people
seek out our service monthly/annually?
How many people use the service monthly/annually?
How many start-ups per month/annually?
Quantitative: Advanced How many new
registered self-employed?
Annual % difference in VAT
Annual % difference in gross added-profit
Qualitative: Social Stigma Beginning and end
questionnaire
Safe life in the UK
Value Proposition Customer Relationship
Safe life in the UK
Customer Segments
Safe life in the UK
Channels
No self confidence
Key ActivitiesKey Partners
Key Activities
No self confidence
Key Resources
Cost Structure Key Metrics Revenue Streams
See costing handouts
Problems Old-age related
unemployment Breaking down
stigma Lack of relevant
skillsSolutions Resources for
Start-up companies
Retraining, counselling and business mentoring.
Incubation Space
Individual needs analysis for… Re-training
workshops Counselling
and business mentoring
Financial support
Amount of +50 people and companies we partner with
Job satisfaction & Wellbeing
Investments Value
Revenue Streams
Gross Added Product
VAT
Businesses e.g. PWC
Auditors Course
administrators and Mentors
Golden Workers
Hub Training
Courses Start-up
expertise Mentor services
Purchasers Golden Workers Businesses e.g.
PWC
Users Golden Workers1 : 1 Redundant individual : unemployed counterpart Stakeholders Local
Government Family members Competitors e.g.
‘Retirement holiday companies’.
Purchasers Membership for
ongoing businesses mentoring
Investment in the start-up companies
Pitch to businesses - redundancy packages
Advertising – social media, websites, flyers, tube posters
The Hub Local Government
KEY METRICS – Measuring our long-term impactCONFIDENCE
DESIRE TO WORK
QUALITY OF LIFEINDEPENDENCE
HAPPINESS
0
1010
1010
10
After…
Before…
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