Which brand comes to your mind when I say “Noodles” ?
ORIGINMaggi Word, Carlo Donati
In 1863, Julius Maggi developed a formula to bring added taste to meals.
Nestle (Swiss company/1866/Henri Nestle)
Maggi merged with Nestlé in 1947.
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4P’s
PRODUCT PRICE PLACE PROMOTION
PRODUCT
Ready to cook meals
Variants for different segment
PRODUCTSProducts
Traditional Dal atta Veg atta Rice noodles Maggi Masala Cuppa Mania
Other variants Curry masala Tomato Chicken Masala Chicken
Rice Noodle Segments Shahi Pulao Lemon Masala Chilly Chow
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PRODUCTS
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Differentiated packaging
Lower price point strategy
Price
PLACE
Target rural market
Target hawkers/roadside eating joints
Super/Hyper Markets
Kiryana stores
PROMOTION
Media advertisements
Awareness campaigns
Market Penetration Strategies
Promotional Campaigns in Schools Dry Sampling - Distributing Maggi
Packets Wet Sampling - Distributing Cooked
Maggi Product Innovation - Atta Maggi,Rice
Mania Maggi,Tomato Maggi,Chicken Maggi
Availability in different packages - 50gm,100gm,200gm,400gm
PROMOTION
Competition & Problem
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STPD Analysis
Segmentation
Targeting Positioning Differentiation
Age Kids Fast to cookGood to eat
Taste
Eating Habits
Youth 2 minute noodle
Flavors
Lifestyle of urban families
Office goers Taste bhiHealth bhi
Packaging
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Happy Valentines Day to All!!
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Thank You!!