"Bringing ASEAN Closer to the
People's Heart and Minds"1
KONVENSI NASIONAL PERHUMAS 2014
Jakarta, 24 Februari 2014
Presented by Magdalena Wenas, CPPR, M.Comm
Reputation Specialist
Communication Auditor, Analyst and Strategist
First Asian Master of Communication
Erasmus University Rotterdam
2
University of Indonesia, Bachelor Degree in
Psychology
Erasmus University, Rotterdam, Master Degree, First
Asian Master of Corporate Communication
President PR Society Of Indonesia
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
President PR Society Of Indonesia
CEO & Founder M-PR Cons Indonesia, Reputation
Specialist
Founder Strategic Reputation Management Center
Indonesia
3
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
Strategic Communication Consultant for KPK (KomisiPemberantasan Korupsi) - BPK RI (Badan PemeriksaKeuangan RI) BPKP RI (Badan Pengawasan Keuangandan Pembangunan & World Bank
Member of The Global Alliance for Public Relations and Communication Management
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
Communication Management
Member of AMIC Asian Mass Communication and Research
Chairperson, Centre for Strategic Communications and Reputation Management
Chairperson, Excellence PR Management and Good Corporate Governance
4
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
Head of Public Service Committee, Integrated
Marketing Studies
Lecturer at Universitas Indonesia and Universitas
Pelita Harapan
Former Country Coordinator IPRA - International PR
Magdalena Magdalena Magdalena Magdalena Wenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.CommWenas,CPPR,M.Comm
Former Country Coordinator IPRA - International PR
Association and IABC - International Association for
Business Communicators
Former Secretary General of Perhumas
Perhimpunan Hubungan Masyarakat Indonesia and
APRRI - Asosiasi Perusahaan PR Indonesia
5
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
How Communicators Can
Influence ASEAN Economic Influence ASEAN Economic
Community 2015
6
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
WHAT WILL HAPPEN @ ASEAN
ECONOMIC COMMUNITY 2015
A Transformation of A Transformation of
ASEAN Political Security Community
ASEAN Economic Community
ASEAN Socio-Cultural Community
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ASEAN WILL TRANSFORM INTO A
REGION WITH FREE MOVEMENT OF
GOODS-SERVICES-INVESTMENT-GOODS-SERVICES-INVESTMENT-
SKILLED LABOR AND FREE FLOW OF
CAPITAL
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
HOW COULD WE COMMUNICATORS
INFLUENCE THE TRANSFORMATION?INFLUENCE THE TRANSFORMATION?
9
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
ANSWER:
AS COMMUNICATORS WE HAVE TO AS COMMUNICATORS WE HAVE TO
TRANSFORM OURSELVES FIRST
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
HOW?
1) Change Our Mindset With A Clear 1) Change Our Mindset With A Clear
Behavior Change
11
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
12
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
UNDERSTAND THE MATTER
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
UNDERSTAND THE MATTER
Skilled, Competent and Sensitive Communicators
*) Communication and Persuasion Concept & Strategies
*) Communication and Public Relations Management
*) Research and Forecasting*) Research and Forecasting
*) Relationship Building Management
*) Societal AEC 2015 Trends
*) Ethical Issues
*) Litigation PR
*) Multicultural and Global Issues
*) Marketing and Financial Knowledge
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
2) Change Our Mindset With A
Broad Balance Platform For A Broad Balance Platform For A
Strategic Breakthrough
15
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
16
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
17
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
18
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
COMMUNICATION MANAGEMENT
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
3) Strategic Alignment with the
Power of Communication Power of Communication
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
THE POWER OF COMMUNICATION
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Communicators to a greater degree
than before need to have a strategy
embed in their technical and
programmatic activities in context of programmatic activities in context of
research, strategic planning and the
overall country and ASEAN branding
- including:
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
*)receiving training in the strategy
process
*) education in research and
communication communication
audit, monitoring, counsel and advice
*) adopting a reflective approach
towards communications practice and
its contribution in the 21st century
24
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
25
Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
THPOWER OF NETWORK OF THPOWER OF NETWORK OF
COMMUNICATION MANAGEMENT COMMUNICATION MANAGEMENT
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
4) Manage Belief And Values of The
ASEAN Spirit - Manage Perception
Management Management
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
MANAGING BELIEF AND VALUES
IS PERCEPTION MANAGEMENT
ACE 2015
Community
Expectation/
Perception
ACE 2015
Objectives
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MANAGE BELIEF AND VALUES
CLEAR WITH PERCEPTION OF THE
ASEAN SPIRIT
COMPETENT COMMUNICATORS
FAIR COMPETETION
SOUND CORDINATION
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
AEC 2015 COMMUNICATIONAEC 2015 COMMUNICATION
MANAGEMENTMANAGEMENT
FORMER
Messages
Static
Saying
Look & Feel
Posing
FUTURE
Conversations
Dynamic
Doing
Experience
Authenticity
About:
Transactions
Branding
Campaigning
About:
Relationships
Bonding
Committing
Posing
Simplicity
Touch points
Audience
Authenticity
Complexity
Engagements
Community
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Magdalena Wenas-Reputation
Specialist,Communication
Auditor,Analyst&Strategist
The Long Tail Impact of The Long Tail Impact of
Communication Communication Management Management
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Thank YouMagdalena Wenas, CPPR,M.Comm - Reputation
Specialist
Communication Auditor, Analyst and StrategistCommunication Auditor, Analyst and Strategist
Phone. 021 71631177-7631199
Fax. 74701880
Hp.0813 1104 2630 0878787 6565 5 08212121 0707
Email: [email protected]
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TERIMA KASIH
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