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Market Research Survey Results
I decided to ask this question as it
is a vital part of research which I
can see by the ratio of Male:
Female. Because more than half of
my answers are from a Females
opinion I know that they may have
a reater interest in the maa!ine
I am oin to desin" althouh my
maa!ine will me a mi#ture of
information appealin to both
$his was an important question
because it enabled me to ask a
wide rane of people what enre
of music they like the most" whichhas helped me to develop my
ideas on my maa!ine desin.
%op&'hart music was the most
popular option with Rock and
(lectronic fallin second.
%articipants were allowed to add
additional comments if I didn)t
include they most appealin
enre" one response was left
which was the enre of Blues.From the results I have received" I
have decided my maa!ine will
include content on the latest
charts and artists while slidin in
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$he results i received from
this question were that no
one had looked at any
indie maa!ines. *lthouhthis hasn)t ave me any
detailed information" it
should still be taken into
account as it will allow me
to bene+t from makin a
similar maa!ine with
simplistic maa!ine
conventions which they
will +nd interestin and
di,erent.
-I/) is a popular well known
simplistic music maa!ine"which I think is e,ective as it
follows a clear simple layout
that stands out. I think this
question is important to ask
as it ives my tareted
audience a chance to e#press
their opinions. My results
shows two close opinions"
with 012 thinkin the layout
of the -I/) maa!ine ise,ective and 342 who
disaree. I am intriued to
+nd such a mi#ed result
which allows me to now think
carefully about how my
maa!ine should look. $he
comments are interestin
with most people areein
that they look simple and to a
minimum" desinedaccurately so that everythin
can be found uickl easil .
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*s the survey was reachin half
way" I decided to let my friends
ive their opinion entirely by
askin them what three words they
think a maa!ine should show. *
rane of interestin vocabulary
was used with a lot of people
commentin similar words.
'olourful" (ye5'atchin" *ttractive
and simplistic were the most
popular words" which I think do
represent how an e,ective
maa!ine should look. $he words
oranic and vivid also came to my
attention because I found they
stood out and I think were the
closest to how a maa!ine should
be described. $his question can
also help to e#plain other parts of
the survey such as why certain
people don6t like the -I/ maa!ine
while others do.
$he most comfortable price my
friends were willin to pay was
74578" but however there was
942 willin to pay 73570 for the
more top end quality
maa!ines. * lot of people also
preferred 79574 which i would
imaine to be a small si!ed
maa!ine. I am oin to desin
my maa!ine around the 78573
price bracket includin a oodrane of di,erent information
which appeals to youth&youn
adults.
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*skin such a broad question
was important to include in my
survey" as I wanted to receive a
variety of di,erent answers to
what my friends liked and
disliked in maa!ines. $his
would help me to put toether
my desin and how I would
layout each section with the
information that appealed best
to my audience. I decided to
link the answers I ot to the
question o you think the
layout of the I/ maa!ines is
e,ective;< this would then help
me to see the ma=ority of
people who thouht the I/
maa!ines were e,ective and
why they were di,erent and
unique to any others" what
didn6t they include;
$his part follows a very
important technique from
followin the conventions of
desinin a maa!ine" which
draws the audience into thecover. I wanted to see what
people felt worked the most to
attract them. Many of them said
celebrities" who could be
because they are their idols or
role models who they look up to
or want to have the same hair
or makeup 5 appeals to women.
$he celebrities face would be
positioned in the centre of thefront pae as it would be the
+rst thin the reader would see
followin the spiral e,ect.
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*fter analysin the results" I can
see that the ma=ority of people
think imaes are an important part
of success for makin maa!ines. *
lot of people say that it helps
e#plain what)s inside >what
enre&audience your aimin at? and
looks more attractive. $his is useful
to me as I know that I need to focus
on takin the riht photo for my
front cover" to represent the inside
topic and the audience I want to
buy it. I believe the imae
resembles part of the price the
maa!ine is on sale for by the
quality and skill shown in the shot.
@hen desinin my +nal maa!ine
I)m oin to look at di,erent tape
e,ects to put over the imae like
sepia and black and white as I feel
$he style of maa!ine I want
to create is based on a
simplistic desin which works
well because of the
conventions it uses. I was
interested in seein how
others thouht maa!ines
were most eye catchin. Aver12 of participants said that
simplistic was better with a
few detailed answers" alon
the lines of allow you to see
a preview of what)s inside"
but not ivin too much
away.< *lthouh some
disaree I think it may
because they are of the small
percentae of people wholike a detailed busy front
cover. who are not m