Mobile Squared Europe
29 September 2010
Hein Wils
@heinhier
AR(t) is Everywhere:Augmented Reality is here to stay
Stedelijk Museum
Stedelijk Museum
Artours project
Innovatie Cultuuruitingen Agentschap NL
Targets:
- Create open platform for museumtours and artists
- Co-operate with peers and commercial partners
- Create business models
- Embed AR and innovation in organisation
Technique
Augmented reality:- combines real and virtual- is interactive in real time- is registered in 3D
Augmented Reality
Future
Museum as co-innovator
Netherlands
International
New user experience
Art decontextualised
Paid by user :- Rental (in museum)
- Retail (App shop)
- Freemium (App sales)
- Donations (sms/micropayments)
- Abonnement
Free for user:- Subsidised or investment
- Sponsoring
- Adverts
- Data sales
Business model
AR inside the Stedelijk Museum
Pimp your City!
Museum Hacking
(with Rijksmuseum & van Gogh Museum)
Dutch Museum Congres
Museums & the Web
ISEA 2011 Istanbul
Roadmap ARtours
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