AN EVENT PRODUCED BY:
HOSTING PARTNER:
GLOBAL PARTNERS:
COCKTAILPARTNER:
On behalf of Luxury Society and Bloomberg, I would like to thank you for joining us today in New York to discuss digital disruption and the implications for luxury brands. As the world’s largest community of luxury professionals - digital from day one – this is a subject close to our heart.
New technologies have allowed Luxury Society to virtually connect over 30,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 69,500+ individuals on Twitter.
The digital revolution has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience.
In this time of unprecedented change, there is but one certainty. We, as the luxury industry, can no longer ignore the confronting tools and technologies that will bring our products and services into the future. The opportunities are far too great.
Today we invite you to connect, inform and inspire your industry colleagues and participate in the #luxdigital discussion.
Sophie DoranManaging Director
keynote
@luxurysociety #luxdigital website
Join the discussion
> AGENDA
12:00 - 12:45
14:35 - 15:00
18:00 - 19:00
13:00 - 13:10
13:55 - 14:15
15:20 - 15:50
14:15 - 14:35
13:10 - 13:55
Registration & Lunch
Refreshments Break
Networking Cocktail
Welcome Address
David Sadigh, Founder & CEO, Digital Luxury Group
Emma Winchurch-Beale, Global Publisher, Bloomberg Pursuits, Head of Luxury
EMEA, Bloomberg Media
Brand Building for Mobile-Minded Consumers
Hoyt H. Harper II, Global Brand Leader, The Luxury Collection Hotels & Resorts
Technology: The New Luxury?
Monica M. Kirchner, Co-Founder & CEO, .Luxury
Geoff Watts, CEO, EDITD
Moderated by: Sophie Doran, Managing Director, Luxury Society
Beyond Digital: The Human Touch
Christophe Balaresque, Luxury Brands & Marketing Director,
Arjowiggins Creative Papers
The Changing Face of Commerce
Laurent Vernhes, Founder, Tablet Hotels
Amber Venz, President and Co-Founder, RewardStyle & LIKEtoKNOWit
Chondita Chatterjee, General Manager, SVP Americas, Lyst.com
Diana Takach, SVP, Omnichannel Commerce, Vince Camuto, Camuto Group
Moderated by: Emma Rosenblum, Editor in Chief, Bloomberg Pursuits
16:35 - 16:55 Customer Experience & Social Media
Stuart Foster, Vice President of Global Marketing for Luxury & Lifestyle Brands,
Hilton Worldwide
15:50 - 16:10
16:55 - 17:15
17:55 - 18:00
15:00 - 15:20
17:15 - 17:55
Video: Leveraging Emotional Engagement
Rachid Ait Addi, Global Industry Director, Luxury, Teads.tv
The Personalisation Revolution
Aslaug Magnusdottir, Co-founder & Chief Executive Officer, Tinker Tailor
Closing Remarks
Tamar Koifman, Client Development Director, Digital Luxury GroupCapturing Chinese Luxury Consumers Online
David Sadigh, Founder & CEO, Digital Luxury Group
Branded Content & The New Marketing Mix
Robert Cheng, Vice President of Marketing, The Peninsula Hotels Group
Kristen D’Arcy, Vice President of Global Digital, Coty Prestige
Monique Sofos, Vice President - Strategy, Christie’s International Real Estate
Nicole Rohrmann, Director, Global Brand Media, Netjets
Moderated by: Chris Rovzar, Luxury Editor, Bloomberg Media
16:10 - 16:35 Refreshments Break
> GENERAL INFORMATION
LOCATION
Our Keynote will take place at
Bloomberg’s New York HQ,
731 Lexington Avenue, New York
NY 10022 U.S.A.
INTERNET ACCESS
Your individual wifi code is
located on the back of your
badge.
LUNCH
Light lunch will be served from
12.00pm – 1.00pm.
TRANSPORT
The venue is a short walk
from 59 St or Lexington Av
Street Tube Stations.
SECURITY
For security purposes we
ask that you wear your
badge at all times.
PRESENTATIONS
Where we have copyright
permission, we will email you
today’s presentations to
download after the event.
REFRESHMENTS
Tea, coffee & soft drink
service is available
throughout the event.
QUESTIONS
We will be fielding audience
questions using social media.
Use #LuxDigital to submit your
questions for speakers.
PHOTO ID
Please ensure to bring valid
photo identification to enter
the Bloomberg building.
CLOAK ROOM
A complimentary cloak room
service is available for clothing
and baggage.
FEEDBACK
We welcome your feedback.
Feel free to email us:
[email protected] with
any comments or suggestions.
COCKTAIL
All delegates are invited to gather
for a closing cocktail reception
from 6:00pm – 7.00pm.
Connecting, informing and inspiring the world’s leading luxury professionals
Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty,
travel and hospitality, yachting, private aviation, automotive, private banking, real estate and personal services.
LUXURY SOCIETY:
A DIVIS ION OF DIGITAL LUXURY GROUP
W W W. L U X U RY S O C I E T Y. C O M
2 3 1 R U E S A I N T- H O N O R É
7 5 0 0 1 P A R I S , F R A N C E
C O N TA C T @ L U X U R Y S O C I E T Y. C O M
> BLOOMBERG PURSUITS
Global business leaders turn to Bloomberg for breaking business newsand analysis they can’t find anywhere else. Through print, television,online, mobile, radio and conferences we cover the business world,with more than 2,300 multimedia professionals in 73 countries.
Powered by Bloomberg’s incredible global resources, Bloomberg Pursuits brings a level of intelligence, depth and wit to luxury that’s unmatched by our competitors. Pursuits has evolved into a multimedia hub for the best things in life. It’s essential, unique and, above all else, fun.
www.bloombergmedia.com
EMMA ROSENBLUMEditor in Chief, Bloomberg Pursuits
Emma Rosenblum became Bloomberg Pursuits editor in January 2015. The quarterly luxury lifestyle magazine is distributed to all 375,000 Bloomberg Markets subscribers -- a highly coveted and affluent readership comprised largely of users of the Bloomberg Professional service around the world.
Emma joined Bloomberg in September 2012 as editor of Businessweek’s Etc. section, the publication’s mini lifestyle magazine-within-a-magazine covering work life, fashion, travel, food, sports, and culture. She redesigned the focus and look of Etc. in May 2013.
www.bloomberg.com/pursuits
CHRIS ROVZARLuxury Editor, Bloomberg Media
Chris Rovzar is Bloomberg Media’s luxury editor, where he is working on the launch of a cross-platform vertical focused on food, wine, travel, fashion, cars, watches, real estate, and other lifestyle categories.
Chris joined Bloomberg from Vanity Fair, where he served as Digital Editor and oversaw the award-winning website, VF.com. Prior to Vanity Fair, Chris was the editor of Daily Intel at New York Magazine, which won an MPA Digital award for Best Magazine Blog. His writing has appeared in Vanity Fair, GQ, New York, Bloomberg Businessweek, Out, and The Advocate.
www.bloombergmedia.com
SOPHIE DORANManaging Director, Luxury Society
Sophie Doran is the Paris-based Managing Director of Luxury Society, the world’s leading business resource for the luxury industry. She is responsible setting the strategic direction for content, community and event activities, managing a professional network of over 30,000 industry professionals in more than 150 countries.
Prior to joining Luxury Society, Sophie completed her MBA, focusing on luxury brand dynamics, marketing and leadership, whilst working for various international luxury brands.
www.luxurysociety.com
> HOSTS
NEXT EDITIONSPARIS
OCTOBER, 8HONG KONG
NOVEMBER
EMMA WINCHURCH-BEALE, Global Publisher, Bloomberg PursuitsHead of Luxury EMEA, Bloomberg Media
Emma Winchurch-Beale has been with Bloomberg for 4 years and has been involved with Bloomberg Pursuits since the beginning. Bloomberg Pursuits is the quarterly global luxury lifestyle magazine reaching the most affluent and consumers around the globe, the subscribers of the Bloomberg Terminal.
As Head of Luxury in EMEA Emma is also responsible for luxury revenues across the full Bloomberg media portfolio. TV delivers luxury brands big impact and brilliant opportunities to story tell. Bloomberg digital, including tablet and mobile has recently launched a localised edition in Europe.
www.bloomberg.com/pursuits
HALF THE WORLD’S POPULATION WILL BE ONLINE BY 2030
EUROMONITOR INTERNATIONAL
Global Internet Penetration in 2030DATAGRAPHIC TECHNOLOGY, COMMUNICATIONS AND MEDIA
© 2015 Euromonitor International
95.0+85.0–94.970.0–84.950.0–69.90.0–49.9Not Illustrated
Internet Penetration% of the population, 2030
Africa Tops Growth PaceInternet Users% growth, 2015–2030
Ethiopia
0% 600%
CameroonPakistan
GhanaTurkmenistan
Mobile Drives Web UptakeMobile Internet Subscriptions% of mobile subscribers, 2015–2030
2015 2030 15 30 15 3020%
90%
Western Europe
Eastern Europe
Middle Eastand Africa
75%OF LUXURY CONSUMERSARE USING SMARTPHONES AND TABLETS
30%OF LUXURY CONSUMERSACTIVELY POST CONTENT ABOUT BRANDS ON SOCIAL MEDIA
Source: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html
SOURCE: MCKINSEY & COMPANY 2014
With a history of fine paper making dating back to the 18th century, Arjowiggins Creative Papers is a well-known and established name in the paper industry. Its papers are available worldwide to respond the needs of demanding world-class companies looking for consistent high-end printed communications.
Arjowiggins provides its clients with pioneering solutions to their specific needs, and has developed a large portfolio including brands such as Conqueror for corporation communications and Curious Collection for exclusive and creative applications.
www.arjowigginscreativepapers.com
.Luxury is a new, generic top level domain (gTLD) whose sole purpose is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .Luxury offers product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate.
Luxury showcases your brand like never before possible. Your new online presence helps to reach your target audience more meaningfully and better communicate your message. Participate in a community that is aligned with luxury brand values, while also offering enhanced search and preferred eCommerce platforms.
www.dotluxury.com
Teads is a video advertising technology platform specialising in digital branding for the world’s leading publishers and brands. Teads is revolutionising video advertising by creating unprecedented levels of new, premium, video inventory across multiscreens.
Teads also offers programmatic or managed services enabling clients to set campaign objectives and have the Teads team execute on their behalf. With 26 offices worldwide and over 350 employees, Teads can offer a truly global video solution.
www.teads.tv
> GLOBAL PARTNERS
> COCKTAIL PARTNER
THE CHANGING FACE OF COMMERCE(13:10 - 13:55)
HOW ARE COMMUNITY, CONTENT, SOCIAL AND MOBILE CHANGING THE LUXURY CONSUMER PATH TO PURCHASE?
AMBER VENZ President and Co-Founder, RewardStyle & LIKEtoKNOWit
Founded in June 2011 by President Amber Venz Box, rewardStyle is the first and only monetization solution that empowers the world’s influential content creators and retailers to achieve maximum economic success by providing an ecosystem of innovative technology and strategic consulting.
Over the last three years, Amber has fueled the arrival of a new influence on the retail industry: content creators. By providing the technical tools and education necessary to empower a global army of 9,000 hand-picked, premium content creators - they are now making a tangible impact on global eCommerce sales.
In 2014, rewardStyle bloggers and traditional magazine properties drove more than $280 million in retail sales and 205 million unique product impressions, with over 36 million unique consumers influenced.
www.rewardstyle.com
CHONDITA CHATTERJEEGeneral Manager, SVP Americas, Lyst.com
Chondita Chatterjee has 10+ experience in strategy, fashion technology and luxury retail. Chondita currently oversees the US business for Lyst.com as SVP and General Manager of the US - working with Lyst’s retailer and brand partners as well as growing Lyst’s reach amongst fashion lovers.
Previously, Chondita was an early employee of Rent the Runway, where she led business development for four years - launching offline retail, subscriptions and a sponsorship business as well as leading partnership marketing.
Chondita has also worked at Louis Vuitton, Limited Brands and at Oliver Wyman consulting.
She holds her MBA from from the Stanford Graduate School of Business and BA with honors from Harvard University.
www.lyst.com
LAURENT VERNHESFounder, Tablet Hotels
After spending the first ten years of his career with global corporate giants Michelin and News Corporation, he did a spell at the web agency Razorfish, before launching his entrepreneurial career in New York.
In the course of his nomadic existence Laurent has seen the inside of an uncountable number of hotel rooms. Along the way, he developed an acute sense of what a great hotel experience can be — and this was the inspiration for Tablet (TabletHotels.com). Tablet was founded in the year 2000 in search of a cure for boring travel and an antidote to the internet’s most common affliction: an overdose of options.
Tablet selects the world’s most extraordinary hotels, and makes booking them as simple and humane as it can be. This curatorial element made Tablet a pioneer in the travel segment, combining a commerce business model with an editorial mission, and it continues to win devoted customers who are happy to place their trust in Tablet’s taste.
www.tablethotels.com
DIANA TAKACHSVP, Omnichannel Commerce, Vince Camuto, Camuto Group
Diana Takach is a strategic, results driven eCommerce Executive, with 15 years of major retailer experience, working for brands such as Staples Inc., L’OrealUSA Luxury, Digitas Boston and Vince Camuto. Diana is driven by testing, learning and pushing the digital envelope to drive profitable and maximum results.
Most recently she has been focusing on rebuilding the commerce infrastructure for the ultimate brandexperience across brick and mortar and online channels. At the forefront has been a laser focus on Mobile and its rapid growth.
In her previous role as Director of eCommerce at L’Oreal, Diana owned the day-to-day responsibility for the technology and business assets that made up the L’Oreal luxury brand web properties.
www.camutogroup.com
75%OF LUXURY SALESARE INFLUENCED BY DIGITALMCKINSEY
OMNICHANNEL CONSUMERS SPEND
40%MOREEXANE PARIBAS
45%OF SHOPPERSUSE 3 OR 4 CHANNELS (14%: 10 YRS AGO) HAMMERSON
BRAND BUILDING FOR MOBILE-MINDED CONSUMERS(13:55 - 14:15)
HOW IS MOBILE ADOPTION SHAPING THE STRATEGIES OF LUXURY BRANDS?
HOYT H. HARPER II Global Brand Leader, The Luxury Collection Hotels & Resorts
Hoyt H. Harper II, Senior Vice President, Brand Management for Starwood Hotels & Resorts has been recently named Global Brand Leader for The Luxury Collection Hotels & Resorts.
With more than 90 hotels in over 30 countries around the world, The Luxury Collection portfolio features some of the world’s most iconic hotels and resorts, including the historic Gritti Palace in Venice, Italy and the modern Marques de Riscal in Rioja, Spain, as well as new, intimate and indigenous hotels like the Suiran in Kyoto, Japan and Sunset Key Cottages in Key West, Florida.
This marks a milestone year for The Luxury Collection globally, as the brand continues to debut marquee conversion hotels and invest in landmark renovations. With Hoyt at the helm, The Luxury Collection will celebrate the milestone of welcoming their 100th hotel by the end of 2015.
www.starwoodhotels.com/luxury/
5 INCREDIBLE MOBILE MARKETING STATS 2015
TEXTMARKETER
Source: https://www.textmarketer.co.uk/blog/2015/01/mobile-marketing/10-incredible-mobile-marketing-stats-2015/
ECOMMERCE WEBSITE TRAFFIC:
50.3%FROM A MOBILE
60%OF GLOBAL MOBILE
CONSUMERSUSE THEIR MOBILE AS
PRIMARY OR EXCLUSIVE INTERNET SOURCE
64%OF CONSUMERS
THINK THAT BUSINESSES SHOULD CONVERSE WITH CUSTOMERS
MORE OFTEN USING SMS
64%OF CONSUMERSSUBSCRIBED TO MOBILE MARKETING INDICATED THAT THEY HAVE MADE A PURCHASE AS A RESULT OF RECEIVINGA HIGHLY RELEVANT MOBILE MESSAGE 76%
READ A MESSAGESOONERIF IT’S AN SMS THAN AN EMAIL
86%APPLICATIONS
+9.3%GROWTH IN U.S
14%WEB SURFING
TIME SPENT ON MOBILE DEVICES
SOURCE: FLURRY
BEYOND DIGITAL: THE HUMAN TOUCH(14:15 - 14:35)
CONNECTED CONSUMERS HAVE NEVER STOPPED CRAVING HUMAN EXPERIENCES & INTERACTIONS
CHRISTOPHE BALARESQUE Luxury Brands & Marketing Director, Arjowiggins Creative Papers
Today, his focus is to develop relationships with Luxury Brands helping them to distinguish themselves from others by using high quality fine papers.
As a Marketing Director for Arjowiggins Creative Papers, a new and innovative marketing approach has been implemented, improving relations with printers, designers and brand owners.
The message that he conveys to his audience is the importance of detail – as he believes that this is what defines luxury. He has trained various paper consultants as well as sales teams on how to adopt the luxury mindset and how to be able to respond to the needs of this very demanding segment.
www.arjowigginscreativepapers.com
DIRECT MAIL BOASTS A THREE TIMES BETTER
RESPONSE RATE THAN EMAIL HARVARD BUSINESS REVIEW
DIRECT MAIL
PAID SEARCH
DISPLAY ADS
1,25%
0,22%
0,03%0,04%
As opposed to
the Industrial Era
where big businesses
cast a shadow on
their audience with
power, authority, and
demanded respect,
the Human Era urges
businesses to be a peer
instead of a superior.
HUBSPOT
CHINESE SOCIAL MEDIA STATISTICS FOR 2015
CLICKZ
CAPTURING CHINESE LUXURY CONSUMERS ONLINE(15:00 - 15:20)
HOW CAN LUXURY BRANDS CAPTURE THE ATTENTION OF MORE THAN 100 MILLION CHINESE TOURISTS, BEFORE THEY LEAVE CHINA?
DAVID SADIGHFounder & CEO, Digital Luxury Group
David has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, eCommerce, online advertising, business intelligence, C.R.M. and social media across Europe, the U.S. and China.
Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created Digital Luxury Group in 2011to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.
www.digitalluxurygroup.com
25 HRS
PER WEEKAVERAGE SPENT TIME ON THE INTERNETBY CHINESE NETIZEN
45,8%INTERNET PENETRATION RATE
WEBPROPERTIES
BLOCKED IN CHINA
618 MILLIONINTERNET USERS IN CHINA
WECHAT MOBILE APPON THE WATCH
TECHNOLOGY: THE NEW LUXURY?(15:20 - 15:50)
HOW WILL TECHNOLOGY INFLUENCE & ALTER OUR DEFINITION OF LUXURY PRODUCTS AND SERVICES?
GEOFF WATTSCEO, EDITD
Geoff Watts is the CEO of EDITD. He has a background in big data computing and management, with previous experience in automotive and FMCG industries, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.
EDITD is a retail technology company, helping the apparel industry have the right products, at the right price, at the right time. Getting this right is how all the value is created or lost in the apparel business, so EDITD is used by buying, merchandising and trading teams to generate a huge competitive advantage.
Their clients range from luxury to the mass market, and are spread across all continents (except Antarctica!), in countries as diverse as Italy, Germany, Russia, Brazil, Australia, Indonesia and the US & UK.
www.editd.com
MONICA M. KIRCHNERCo-Founder & CEO, .Luxury
Monica M. Kirchner is co-founder and Chief Executive Officer of Dot Luxury (.LUXURY), a new web platform focused on all things luxury. .LUXURY is an innovative concept in domain names, offering a dedicated online place to connect luxury brands and service providers with consumers.
A talented, driven and dynamic executive with previous start up experience and a strong legal and business background, Ms. Kirchner co-founded Luminare Labs--a start up focused on cutting-edge brain imaging technology. Previously, she spent 8 years at Lehman Brothers investment banking, and ultimately served as the executive responsible for managing the Los Angeles and Canadian investment banking offices. Prior to joining Lehman, Ms. Kirchner was a corporate securities and transactional attorney at Jones Day, one of the world’s leading law firms.
www.dotluxury.com
WILL WEARABLES LEAD LUXURY INTO THE FUTURE?
APPLE WATCH EDITION RINGLY
RALPH LAUREN - THE POLO TECH SHIRT
VIDEO: LEVERAGING EMOTIONAL ENGAGEMENT(15:50 - 16:10)
WHY IS VIDEO THE MOST IMPORTANT FUTURE ENGAGEMENT CHANNEL FOR LUXURY?
RACHID AIT ADDIGlobal Industry Director, Luxury, Teads.tv
Rachid has over 10 years of experience in both International Media and Digital Marketing for the Fashion and Luxury Industry.
Rachid successfully developed luxury brand online advertising at the Financial Times where he also launched their lifestyle magazine How To Spend It iPad app and relaunched its eponymous website. Both the app and new site went to win several industry awards.
He then moved to a Finnish start up, Kiosked, where he transformed brands and publisher visual contents (video and images) into viral storefronts.
He is now helping luxury brands to distribute their video content at scale with Teads.
www.teads.tv
+23.8%GROWTHTO 2018
$194.5(US) BILLION
FOR 2018
GLOBAL VIDEO INTERNET ADVERTISING REVENUE
TOTAL INTERNET ADVERTISING REVENUE
SOURCE: PWC
5 VIDEO MARKETING STATISTICS FOR 2015
ADELIE STUDIOS
Source: http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/
THE CLICK-THROUGH RATE INCREASED
BY 200-300%WHEN MARKETERS INCLUDED A VIDEO IN AN EMAIL
THE AVERAGE INTERNET USER SPENDS
88%MORE TIMEON A WEBSITE WITH VIDEO
70%OF MARKETING
PROFESSIONALSREPORT THAT VIDEO
CONVERTS BETTER THAN ANY OTHER
MEDIUM
64%OF CONSUMERSARE MORE LIKELY TO BUY A PRODUCT AFTER WATCHING A VIDEO ABOUT IT
ONLY
24%OF BRANDS ARE USING ONLINE VIDEO TO MARKET TO CONSUMERS
CUSTOMER EXPERIENCE & SOCIAL MEDIA(16:35 - 16:55)
HOW CAN LUXURY BRANDS CRAFT A COHESIVE CUSTOMER JOURNEY IN THE CONNECTED WORLD?
STUART FOSTER Vice President of Global Marketing for Luxury & Lifestyle Brands, Hilton Worldwide
H. Stuart Foster, Vice President of Global Marketing for Luxury and Lifestyle Brands at Hilton Worldwide leads all marketing efforts on behalf of Conrad, Waldorf Astoria and Canopy by Hilton.
Stuart brings a true global perspective to his role extensive experience in developing, shepherding and promoting global luxury brands at Moët-Hennessy and L’Oreal in the US, France and Japan.
Stuart is responsible for the strategic development and global positioning for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts and has been charged with launching Canopy by Hilton, Hilton Worldwide’s first foray into the lifestyle space. He is charged with leading these brands’ overall marketing initiatives to drive revenue, improve market share, build brand loyalty and support brand growth.
www.hiltonworldwide.com
50XMOREENGAGEMENTTHAN TWITTERINSTAGRAM
50%GROWTH IN 9 MONTHSAND IS NOW BIGGERTHAN TWITTER
SNAPCHAT
6 USEFUL SOCIAL MEDIA STATISTICS FOR 2015
OUR SOCIAL TIMES
Source: http://oursocialtimes.com/8-useful-social-media-statistics-for-2015/
IS GROWING AT A RATE OF
56%A YEAR
ORGANIC REACH
+2% DROP FOR
MOST PAGES
VIDEO VIEWS IN 2014
12.3 BNMORE THAN
YOUTUBE (11.3 BN)
IS STILLSIGNING UP
120,000
USERS A DAYTUMBLR
You can harness your
customer advocates
to spread the positive
experiences and extend
your reach like
never before.
CLIENT HEARTBEAT
ASLAUG MAGNUSDOTTIR
Co-founder & Chief Executive Officer, Tinker Tailor
Aslaug Magnusdottir is a fashion industry veteran and visionary who conceived of Tinker Tailor in response to the growing demand from designers and customers alike for customizable fashion.
Previously Aslaug launched other industry ventures, including Moda Operandi, which she conceived of, co-founded and led as CEO, and TSM Capital, a retail and fashion investment company she co- founded with industry legend Marvin Traub.
She also served as a senior executive at Gilt Groupe, where she oversaw merchandising for Gilt Noir, a premium division focused on its top customers.
www.tinkertailor.com
THE PERSONALISATION REVOLUTION(16:55 - 17:15)
IT’S TIME TO THINK ABOUT PERSONALISATION ACROSS THE WHOLE CUSTOMER JOURNEY, NOT JUST ONE MARKETING SILO.
BOTTEGA VENETA INITIALS
LOUIS VUITTON MON MONOGRAM
BURBERRY’S MONOGRAMMING SERVICE
NICOLE ROHRMANNDirector, Global Brand Media, Netjets
Nicole Rohrmann is Director, Global Brand Media for NetJets Inc. A marketing professional with nearly 10 years of industry experience, she is responsible for strategic placement of the NetJets brand through a variety of traditional and new media outlets around the world.
In her current role, Rohrmann is challenged with developing and executing multi-platform media campaigns, working together with different media partners to enhance brand awareness, strengthen global marketing campaigns and support sales efforts.
Prior to joining NetJets, Rohrmann served as Marketing Manager for the Norwegian Tourism Board working on branding campaigns for Norway, Scandinavia and different airlines such as Scandinavian Airlines. She also worked closely on a campaign to launching Norwegian Air.
www.netjets.com
BRANDED CONTENT & THE NEW MARKETING MIX(17:15 - 17:55)
THERE HAVE NEVER BEEN SO MANY MARKETING OPPORTUNITIES. SO WHAT CONTENT SHOULD BE CREATED? AND WHERE SHOULD IT BE PUSHED?
MONIQUE SOFOSVice President - Strategy, Christie’s International Real Estate
Based at Christie’s Rockefeller Plaza headquarters in NYC, Monique works on corporate-level strategic initiatives for the international luxury real estate division of the world’s leading auction house.
She spearheads many of the firm’s thought leadership and strategic marketing initiatives including Luxury Defined, Christie’s International Real Estate’s annual white paper on the global prestige property market.
Monique is responsible for crafting the firm’s content strategy, including the development of a new online luxury content portal, luxurydefined.com, and oversees its global social media strategy and international content contribution team.
www.christiesrealestate.com
ROBERT CHENGVice President of Marketing, The Peninsula Hotels Group
Robert Cheng is the Vice President, Marketing, in charge of branding, public relations, guest engagement and eCommerce for The Peninsula Hotels, which is owned and managed by The Hongkong and Shanghai Hotels, Limited.
Before taking up this position, Robert was the Director of Marketing at The Peninsula Shanghai.
Robert was the Global Director of Marketing for De Beers Diamond Jewellers in London, a joint venture between LVMH and the De Beers Group, before joining The Peninsula Shanghai.
www.peninsula.com
33% 32% 10%
FORECAST SHARE OF ADVERTISING SPEND 2018 STATISTA
DIGITAL TELEVISION NEWSPAPER
KRISTEN D’ARCY Vice President of Global Digital, Coty Prestige
Kristen D’Arcy, Vice President of Global Digital, is responsible for developing and translating COTY’s digital vision and ambitions into corporate-wide innovative strategies for the brands, as well as COTY Inc. Pioneering the newly created Center for Digital Competence at COTY, Kristen has built a team focusing on digital marketing strategy, technology and analytics.
Ad Age selected Kristen to be one of the 18 Top Digital Marketers to be recognized from consumer facing and business-to-business industries that are setting the trends for interactive marketing.
www.coty.com
thank you
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PRESENTATIONS
Where we have copyright
permission, we will email you
today’s presentations
to download after the event.
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Feel free to email us:
with any comments or suggestions.
Printed on Curious Matter Black Truffe 270g (cover) and Conqueror Wove Brilliant White 160g (inside pages) by:
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