Richmond’s 21st Century Identity
CEOs for CitiesOctober 11, 2011
The Original Goal
Develop an identity for downtown that renews the passion and pride of our residents, rekindles the desire of people throughout the region to explore downtown, and attracts the people and businesses who will fuel our future growth.
The Opportunity
A history of non-conformity
Current Equity
Core Competency
Consumer Insight
Business DynamicThe need to channel and define the
growing momentum of Richmond
A resurgence of creativityExperience Collecting
Challenging Conventional Wisdom
Center of Creativity
Essence
Personality
Messages
Creativity
Innovative
Connected
DynamicEngaging
Forward-Leaning
Timeless
Proactive Eclectic
Education
People
Culture
Business
GovernmentHousing
Infrastructure
Environment
Brand Architecture
Creativity
Organizations
Venture Richmond
City of Richmond
The Martin Agency
The VCU Brandcenter
J H I
West Cary Group
Elevation
The Hodges Partnership
Individuals
60+ Downtown stakeholders
50+ VCU Brandcenter Students & faculty
30+Corporate leaders
4 University Presidents
Mayor Jones & his leadership team
City Administration’s leadership team
City Council Leadership
An Inclusive Process
The Power of RVA
The idea itself enables creative expression.It can capture the wide variety of creativity that makes our city great.It can tell stories of creativity from our past, present and future.It uses popular vernacular to generate new energy and prompt re-appraisal.It’s open to everyone to participate and share.
Objective
To celebrate the creativity already happening in Richmond
To encourage more creativity from individuals and organizations
To invite participation from the entire community
So let’s look at the first seven months…
Powering the RVA Momentum
RVA MagazineRVA News
Twitter #RVARVA River City –
songWRVA
and many more
The RVA identity bubbled up over the years
RVA Beyond Downtown
Thank You
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