WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CRAFTING A COMPELLINGSALES OFFERING FOR TODAY’S
MORE SAVVY SMBs
ANATOMY OFA WINNING
SALES PITCH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
DON’T BEAT AROUND THE BUSH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S ABOUT THEM, NOT YOU
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALLEVIATE PAIN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SHOW, DON’T JUST TELL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
USE REAL FEEDBACK
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKE IT EASY TO SHARE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SAVVY SMBs
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW ONLINE MARKETING
IS A WAY TO WIN CUSTOMERS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW THEY SHOULD USE SOCIAL MEDIA
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW THEIRCUSTOMERS
ARE FINDING THEM ON SMARTPHONES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
NOTHING’S MORE COMPELLING THAN MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SMARTPHONE ADDICTION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE MOBILE INTERNET SURGE
48.45%
@searchinfluence
GOOGLE ORGANIC MOBILE USERS FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES
GOOGLE ORGANIC MOBILE USERS FOR PLASTIC SURGEONS’ WEBSITES
48.6%
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
96%FACEBOOK LIKES, COMMENTS &
SHARES ON MOBILE DEVICES
MOPOCALYPSE IS ROLLING OUT
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
EARLY SIGNS OF MOBILE
TRAFFIC LOSS?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHAT EVERY SMB NEEDS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
HELP THEMPASS THE
GOOGLE TEST
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BREAKING INTO THE
TOP 3 RESULTS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LOCATION,LOCATION,LOCATION
MOBILE = LOCAL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BARNACLE SEO
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OPTIMIZETHOSE
LISTINGS
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHY ONLINE DIRECTORIES?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OWNING THE TOP OF THE PAGE
SOCIAL MEDIA = MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE BEST MOBILE STOREFRONT
IN TOWN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CREATING COMPELLING
CONTENT
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKING CONNECTIONS
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S A PAY-TO-PLAY
WORLD
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WE KNOW WHEN THINGS
ARE CHANGING
CONTENT SELLS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE VALUE OF CONTENT MARKETING
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LET THE CONTENT TELL THE STORY
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKE IT EFFECTIVE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ANYWHERE THE BUYER IS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CHALLENGES FOR BUSINESSES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
REMEMBER, IT’S ALL ABOUT THEM
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THANK YOU!ANY QUESTIONS?
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