Long Story ShortSuccessful Instagram and Snapchat Stories

Hello!Golshan Jalali

Media & Digital Communications Coordinator, Office of Community Engagement

Andrew MuirCommunications Manager, Office of Sustainability

Whitney SchepfCoordinator of Marketing & Graphic Design, STAMP

Cameron ThurstonCommunications & Logistics Coordinator, Office of Community Engagement

Our handles:Office of Community Engagement

@umd_oce @umd_oce1

Office of Sustainability@sustainableumd

STAMP@thestampumd

● The O.G. of temporary social media content

● A platform that skews “younger”

● Notoriously tricky for first-timers to use (exclusive)

● Fewer users than Instagram—but many Snapchat users aren’t on Instagram!

What is Snapchat?

...What about Instagram Stories?

● Launched in August 2016 -- “a clone of Snapchat stories.”

● Instagram managed to beat Snapchat at its own game.

● Instagram gives you both the feed and the Stories, all in one place.

● Snapchat: What went wrong?

○ Lack of data, marketing and searchability is a big pain point on Snapchat.

● 800 million Instagram users; 166 Million Snapchat users.

● Main users of Snapchat are teenagers and 18-24 year olds.

Past Snaps and Stories

SustainableUMD Instagram Stories

● Good interaction with audience on Instagram, Facebook & Twitter but……..Looking for ways to incorporate student interns as admins

● Scared of SnapChat (?): not really but also not crazy about adding another platform (more work with same amount of resources)

● Desire to do more on Instagram: amazing response & interaction● INSTAGRAM STORIES TO THE RESCUE!!!● Increased student involvement, audience interaction, provides the

best feature on SnapChat and allows for more “outside of the box” postings!

Students Lead the Way!!

https://docs.google.com/file/d/1Zx5yZxnJVwWwxdpa18WOYlgfmIgfGnwM/previewhttps://docs.google.com/file/d/1Y7c6_k61juYQH5EN6pbzG6tueDcEzX2O/preview

Students Lead the Way!!

Students Lead the Way!!

https://docs.google.com/file/d/1cFNSEK43rmHfVLXABz4qJHTEE4EM_nh_/previewhttps://docs.google.com/file/d/1_fg3tWYCSWVc45_aYQQgXbeByL-JZ5o4/preview

Students Lead the Way!!

https://docs.google.com/file/d/10pYsocC_qM5f60qPlg5vKFHDMkPLCs7K/preview

Students Lead the Way!!

https://docs.google.com/file/d/1gZ1JAdltx844jpdPAob_IBDGAz4h65Ob/previewhttps://docs.google.com/file/d/1KuS5DtkDM-xsZTqT8SppgOB5b_xfT-8e/preview

Tell Your Story

https://docs.google.com/file/d/1e-Ys5k0sxDdwv6ICcci-8oU96kVlML__/preview

STAMP Snaps and Instagram Stories● Were big Snapchat users in the past—but have now given it up in favor of Instagram

Stories● One plus of Snapchat: filters!● Stories are great for a “less curated” experience● Ideal for time-sensitive or “in the moment” messaging—especially since the Instagram

feed stopped being chronological

STAMP Snaps:First Look Fair

https://docs.google.com/file/d/1SZ5qz5CTP5QhVIpk01_sgXmf7Fo4O2Sv/previewhttps://docs.google.com/file/d/1jYe-XLnsdegZUty0vftEtLA0qMEG2TPK/preview

STAMP Instagram Story:Adele’s Restaurant Poll

STAMP Instagram Story:Random Silliness

https://docs.google.com/file/d/1skd8RYuyvz3R0Sq2UeUOft2RC1in8eXO/preview

UMD Office of Community Engagement (OCE)

● Content focuses on connecting campus and wider community. ● Promoting campus and community events, volunteer opportunities, OCE signature

programs. ○ Highlighting new features College Park, supporting departments across UMD.

● Farewell, Snapchat. ● Prioritize creating long Instagram Stories that walk you through an event

-- “digital storytelling”. ● Delegate IG Stories to our student interns to capture student perspective.

UMD_OCE IG Story: UMD Community Learning Garden

https://docs.google.com/file/d/1SPWAs3zbft-RbhlStEZe2btXQBufGIkt/previewhttps://docs.google.com/file/d/1VcMDf2QTM_SMDno773xSoyumMv9Jezkh/previewhttps://docs.google.com/file/d/1Ci-o2xJcFb_qKHnFvYOWf1Miv51GW4ze/preview

https://docs.google.com/file/d/1YcvTvTBo60qg9Ux4_aqlgZhO-pWDmq_D/preview

UMD OCE IG Story: Grand Re-Opening of MOM’s Organic Market

https://docs.google.com/file/d/1ylIW1cQTK8IOkceMe7fMD6Jz_GcRCa6Q/preview

https://docs.google.com/file/d/1PYtsSVALLnqZbpHJz0FfEXQi9h6o6-C_/preview

https://docs.google.com/file/d/1j5Na8J8Msl476PMoR2Fv462dRxyVlsEo/previewhttps://docs.google.com/file/d/1wexyh7n9lWuPFU-lpVXUUSUllNV-7Ave/preview

https://docs.google.com/file/d/1ZuSHqjwN8XfUAX4dLOJL32PXqf9NFOyX/preview

Questions?

BONUS:Let’s take a look at our current stories!

● What do you like about these stories/Snaps?

● Do you think they’re “successful?”

● Would they catch the attention of our audience (students?)