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Long Story ShortSuccessful Instagram and Snapchat Stories
Hello!Golshan Jalali
Media & Digital Communications Coordinator, Office of Community Engagement
Andrew MuirCommunications Manager, Office of Sustainability
Whitney SchepfCoordinator of Marketing & Graphic Design, STAMP
Cameron ThurstonCommunications & Logistics Coordinator, Office of Community Engagement
Our handles:Office of Community Engagement
@umd_oce @umd_oce1
Office of Sustainability@sustainableumd
STAMP@thestampumd
● The O.G. of temporary social media content
● A platform that skews “younger”
● Notoriously tricky for first-timers to use (exclusive)
● Fewer users than Instagram—but many Snapchat users aren’t on Instagram!
What is Snapchat?
...What about Instagram Stories?
● Launched in August 2016 -- “a clone of Snapchat stories.”
● Instagram managed to beat Snapchat at its own game.
● Instagram gives you both the feed and the Stories, all in one place.
● Snapchat: What went wrong?
○ Lack of data, marketing and searchability is a big pain point on Snapchat.
● 800 million Instagram users; 166 Million Snapchat users.
● Main users of Snapchat are teenagers and 18-24 year olds.
Past Snaps and Stories
SustainableUMD Instagram Stories
● Good interaction with audience on Instagram, Facebook & Twitter but……..Looking for ways to incorporate student interns as admins
● Scared of SnapChat (?): not really but also not crazy about adding another platform (more work with same amount of resources)
● Desire to do more on Instagram: amazing response & interaction● INSTAGRAM STORIES TO THE RESCUE!!!● Increased student involvement, audience interaction, provides the
best feature on SnapChat and allows for more “outside of the box” postings!
Students Lead the Way!!
Students Lead the Way!!
Students Lead the Way!!
Students Lead the Way!!
STAMP Snaps and Instagram Stories● Were big Snapchat users in the past—but have now given it up in favor of Instagram
Stories● One plus of Snapchat: filters!● Stories are great for a “less curated” experience● Ideal for time-sensitive or “in the moment” messaging—especially since the Instagram
feed stopped being chronological
STAMP Snaps:First Look Fair
STAMP Instagram Story:Adele’s Restaurant Poll
STAMP Instagram Story:Random Silliness
UMD Office of Community Engagement (OCE)
● Content focuses on connecting campus and wider community. ● Promoting campus and community events, volunteer opportunities, OCE signature
programs. ○ Highlighting new features College Park, supporting departments across UMD.
● Farewell, Snapchat. ● Prioritize creating long Instagram Stories that walk you through an event
-- “digital storytelling”. ● Delegate IG Stories to our student interns to capture student perspective.
UMD_OCE IG Story: UMD Community Learning Garden
UMD OCE IG Story: Grand Re-Opening of MOM’s Organic Market
Questions?
BONUS:Let’s take a look at our current stories!
● What do you like about these stories/Snaps?
● Do you think they’re “successful?”
● Would they catch the attention of our audience (students?)
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