Desktop PublishingCOHS Business Academy
Logos in Graphic Design
Created by Carolyn Davidson (1971) Graphic Design Student (Portland
State University) Hired by Phil Knight to do some
graphics work on side The “Swoosh”
Represents the wing of the Greek Goddess “Nike”
Nike (Goddess of Victory)
Paid $35 for her work on the design Nike “Swoosh” Logo
Symbol representing a company, organization, person, product, service, or event.
Logos Should be Simple Easy recognition Ex. Apple Logo (original logo
complicating)
Logos Should be Memorable Logos Should be Timeless
Can you see your logo still looking fresh after 10 years?
Logos Should be Versatile Print in one color? Looks good as small as a stamp? Looks good as large as a billboard? Looks good in black and white?
Logos Should be Appropriate Correct Font/Colors with the appropriate
mood
What is a logo?
Logotype/Wordmark Two or more type connected into one Ex. CNN logo
Iconic/Symbolic No words in the logo
Combination Marks Combination of type and graphics
Types of Logos
Fossil Every logo on products is different but still has the
same theme Ex. Retro, 50’s, etc.
Google Logo always changes on the home page Breaking “Tradition”
Clever Logo Designs
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