Jaime Pham, Content Marketing Evangelist @jaimelynn09 #linkedincontent
Mastering Content on LinkedIn
For marketers, there is an opportunity
Shape Perception
Establish Trust
Drive traffic for nurturing
Earn new leads
To shape perception
Using Sponsored Updates, Adobe shared valuable thought leadership content targeted at marketers. The result? Those exposed to the updates were 50% more likely to agree that “Adobe is shaping the future of digital marketing”
To nurture prospects with sequential messaging
“We receive a lot of traffic to our homepage and we wanted to proactively leverage the value of that audience. So instead of waiting for them to return and dig deeper into our site, Lead Accelerator enables us to nurture them with a series of offers about specific areas of our catalog of professional development programs. This makes it easy for prospects to engage with the programs that they’re most interested in, and they’re seeing these offers across LinkedIn Sponsored Updates, Facebook News Feed, and display.”
And of course, to generate revenue
“Every dollar invested in LinkedIn Sponsored Updates yields more than $17 in revenue, almost 6x the ROI of Adwords” - Rachel Bassini, Director of Strategy & Operations at NewsCred
And solid analytics
976,000 members
852 members
Target Audience Members you would like to reach (monthly active users)
Content Marketing Engagement Members who engage with your content
Global ITDM (Managers )
Like, share, comment, follow, click
Content Marketing Score Unique Members Engaged
= = x Multiplier 872 Active Target Audience
Questions?
• How frequently are companies posting to their page? • How do companies get started with the publishing platform at a
company level? • What are benchmark performance metrics?
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