Download - LinkedIn Tips and Tricks

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Page 1: LinkedIn  Tips and Tricks

©2013 LinkedIn Corporation. All Rights Reserved.

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PERSONAL BRANDING

BRAND YOU!(c) Joe Barnes, www.Digital3000.net

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Your Brand

“Your brand is what people say about you when you’re

not in the room.” Jeff Bezos

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World’s largest professional network on the Internet.

More than 259 million members.

Over 200 countries/territories.Over 30 million students and

recent college graduates.

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37,500+ Links shared

900,000+ Pages viewed

160,000+ Professionals will visit

10,000+ New members

LinkedIn Stats - in the next 90 minutes

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Who is on LinkedIn?

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Who needs an updated profile on LinkedIn?

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You Can’t Leverage YourselfIf You Don’t Know How To

Use The Tools

(c) Joe Barnes, www.Digital3000.net

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Do Recruiters Use LinkedIn To Find

Candidates?YES!

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Lesson #1

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Recommend or Apply?

A recommendation about you to a recruiter or a LinkedIn contact is far

more valuable than applying for a job directly!

(c) Joe Barnes, www.Digital3000.net

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Lesson #2

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Use A Good Picture and Strong Title

(c) Joe Barnes, www.Digital3000.net

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Lesson 3

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• Have a Headline That GRABS the Attention of Recruiters:

• Example: “Experienced marketing

specialist who never misses a

deadline.”

(c) Joe Barnes, www.Digital3000.net

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Lesson #4

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Use Key Words

Marketing Specialist? Say that several times in your

profile.

Social media expert? Say that several times in your

profile.(c) Joe Barnes, www.Digital3000.net

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Lesson #5

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Brand Story

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Lesson #6

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How Can I Help You?

Get a custom URL.

Source: http://www.prdaily.com/Main/Articles/12_LinkedIn_secrets_to_supercharge_your_social_net_11246.aspx#

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Lesson #7

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List AccomplishmentsNot Responsibilities

(c) Joe Barnes, www.Digital3000.net

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Lesson #8

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Connect With Recruiters

Connect to as many recruiters as possible.

.

Having recruiters in your network increases your

chances of popping up on searches

http://careerenlightenment.com/3-secrets-to-getting-recruiters-to-find-you-on-linkedin

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Lesson #9

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Get Endorsements

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Lesson #10

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Give Before You Receive

LinkedIn is a business

network.

Recommend the work of

people you respect.

They will likely return the

favor.

http://socialmediatoday.com/ralphkooi/322044/10-linkedin-traffic-secrets-exposed

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Lesson #11

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Join Many LinkedIn Groups

• Expand Your Network of Contacts.• Become Known as a Thought Leader and Draw Attention to Yourself.

• Ask Members for Introductions to Recruiters and Business Contacts.

• Start Conversations and Discussions!

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http://theundercoverrecruiter.com/linkedin-profile-tips/

(c) Joe Barnes, www.Digital3000.net

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Lesson #12

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Post Videos and Presentations

Share!Video grabs the attention of

people.Presentations that are

interesting and relevant will be used and remembered.

(c) Joe Barnes, www.Digital3000.net

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Lesson #13

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DO NOT INCLUDE…..

TyposGrammatical ErrorsSchool email addressAcronyms (Member of DHMY)

(c) Joe Barnes, www.Digital3000.net

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Lesson #14

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New Connections!

Acknowledge each new connection.

.

Thank your new connections for making the effort to

reach out.http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html#en

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Lesson #15

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Pictures Not To Use….Party PictureSelfieNo pictureBlack and WhiteBoringCrazy!Sexy

(c) Joe Barnes, www.Digital3000.net

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Lesson #16

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Post Relevant Information!

LinkedIn is not Facebook. Status updates should share

good resources that are helpful to busy executives.

http://news.citrixonline.com/wp-content/uploads/2013/03/Jill-Konrath-GoToMeeting-LinkedIn-Sales-Secrets-Revealed-.pdf

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Lesson #17

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Stand out by adding rich, visual work to your profile

©2013 LinkedIn Corporation. All Rights Reserved

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Lesson #18

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Summarize Your Strengths!

Summarize your strengths, not your work history.

.

Focus where you want to be rather than where you’ve

already been.

http://mylifescoop.com/2012/10/12/the-9-secrets-of-a-stand-out-linkedin-profile/

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Lesson #19

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Export Your Connections!

http://www.slideshare.net/JakeAtwood1/secret-linkedintactics

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Lesson #20

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Newsle: News About Your Contacts

http://newsle.com/

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Lesson #21

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Lesson #22

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Use LinkedIn Help!

Visit and use the LinkedIn Help Center

View the helpful webinars with advice about job

searcheshttp://help.linkedin.com/app/home/http://learn.linkedin.com/jobseeker/

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