TODAY’S AGENDA:1. Introduction2. Why LinkedIn?3. Building4. Connecting5. Engaging6. Questions

ABOUT ME:•Marketing @PCG•Author at LinkedIn & Business Magazine•NJ Department of Labor Keynote Speaker•Founder of top 100 small business blog

Twitter: @themktgmechanicLinkedIn: www.linkedin.com/in/sbcmurphy

EVERYTHING IS RELATIVE

A TOOL, NOT A STRATEGY

ACT SHORT TERM, THINK LONG TERM

WHY LINKEDIN?

QUICK STATS:•More users than Twitter

(sometimes)•Majority aged 25-55•Mostly professionals and employed•Many report management positions

PROMISING DEMOGRAPHICS

BOOSTPOD SCORE

INCREASE CREDIBILITY

(Insert Your Picture Here)

OVERVIEW

Always have a picture

Keep descriptive titles

Be detailed

Add relevant links

Claim your profile!

SUMMARY

Let your personality shine

View from the top

Make contact easy

Keywords!

EXPERIENCE

Company + You

Include as much as you can

Keywords!

TESTIMONIALS

Ask customers

Ask vendors

Ask employers

Ask coworkers

OTHER

Education can be a great introduction in smaller communities

Add relevant websites and links

WHO TO CONNECT WITH:

Customers Colleagues

Vendors Community Influencers

ADD PEOPLE

Find existing connections or add new ones

OFFLINE TACTICS

Always ask customers for business cards

Add your profile to your business card

Include on all other social platforms and web assets

CREATE A SCHEDULE

Try to communicate with all of your contacts at least once a year.

note: only do this with people you’ve actually spoken to!

POST UPDATES

Company news

Industry news

Ask questions

COMMENT

Interesting updates

Congratulations

Questions

PAY IT FORWARDConnect others in your network that could benefit from each other.

BE A REAL PERSON!!!

QUESTIONS?

Twitter: @themktgmechanicLinkedIn: www.linkedin.com/in/sbcmurphy