Small Business Best Practices and Etiquette on the Dominant Social Networks
LinkedIn and Twitter and Facebook!
Oh My!
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Photo courtesy: Three Rivers Fishing Report Blog
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What Is It?♦ Social networking
site
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What Is It?♦ Social networking
site
♦ Business-focused
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Getting Started…♦ Set up a detailed profile of yourself
♦ Build your network
♦ Seek recommendations
♦ Join groups
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Making It Work for You♦ Status Updates
♦ Company Page
♦ LinkedIn Events
♦ SlideShare
♦ LinkedIn Groups & Discussions
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LinkedIn - Etiquette
Do…♦ Toot your own horn
♦ Be generous with your knowledge
Don’t…♦ Attempt to link to people you don’t know
♦ Include overly personal information in status updates
♦ Spam your network
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So true: RT @MagicMedia: Sometimes u need to make sure ur working on yourself just as u would your #smallbusiness http://tinyurl.com/4vs6ez1:19 PM Aug 20th from TweetDeck
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What Is It?♦ Microblogging
site
♦ 140 characters
per tweet
♦ Skewing older:
teens don’t use it
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What did you learn?
What made you laugh?
What do you need an
answer to?
What are you thankful
for?
What ticks you off?
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Getting Started…♦ Set up an account for yourself listing your business
♦ Decide the focus of your tweets
♦ Build your following
♦ Join the conversation
♦ Monitor your following : follower ratio
♦ Be patient!
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Twitter - Etiquette
Do…♦ Tweet often
♦ Show your quirky side
♦ Remember that it’s not all about you
♦ Respond to your followers
♦ Consider attending tweet-ups to build relationships off-line
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Twitter - Etiquette
Don’t…♦ Be a spammer
♦ Carry on lengthy conversations publicly
♦ Forget that every tweet is public and attached to your name
♦ Flood your followers’ feed with mundane minutiae
♦ Feel like you have to follow everyone just because they follow you
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Making It Work for You♦ Create a business account
♦ Target by location
♦ Offer discounts to Twitter followers
♦ Tweet about your events
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Helpful Tools♦ TweetDeck, HootSuite, etc.
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Helpful Tools♦ TweetDeck, HootSuite, etc.
♦ SocialOomph
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Helpful Tools♦ TweetDeck, HootSuite, etc.
♦ SocialOomph
♦ HubSpot’s Twitter Grader
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What Is It?♦ Social
networking site
♦ Originally
created for
college students
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Getting Started…♦ Create a detailed personal page
♦ Use the “Settings” feature
♦ Add friends
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Facebook - Etiquette
Do…♦ Post information about what makes you you
♦ Add photos
Don’t…♦ Forget that companies look to Facebook for information before hiring.
♦ Flood your friends’ feed with mundane minutiae.
♦ Post anything that you wouldn’t want your mother to see
♦ Post travel plans
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Making It Work for You♦ Status updates
♦ Events
♦ Groups
♦ Fan page
♦ Advertising
♦ Business profiles
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Helpful Tools♦ Twitter App in Facebook
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Helpful Tools♦ Twitter App in Facebook
♦ HubSpot’s Facebook Grader
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Measure It!Use tools
♦ Twitalyzer
♦ HubSpot’s Twitter Grader
♦ HubSpot’s Facebook Grader
Answer questions♦ What do I hope to gain from social media?
♦ Is the business earned worth more than the hours spent?
♦ Are your customers evangelizing
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Which Platform?
Sarah♦ Reiki instructor and therapist
♦ Wants more clients
♦ Wants to learn from other healers
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Which Platform?
Sirena♦ Jazz singer
♦ Wants to promote her online jazz show and
sell copies of her new CD
♦ Wants to connect with other musicians
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Which Platform?
Matt♦ Database engineer, independent consultant
♦ Wants continued contracts with federal
government
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Which Platform?
Gillian♦ Marketing head for start-up business
♦ Wants more BtoB customers
♦ Wants her company to be seen as authority
in the IT industry
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Which Platform?
Cherie♦ PR Consultant
♦ Wants more nonprofit clients
♦ Has almost no time to devote to social
media
LinkedIn and Twitter and Facebook! Oh My!
Nicole SkubaPrincipal ConsultantOnline Marketing Branch, LLCwww.onlinemarketingbranch.comPhone: 703-463-4280Follow on Twitter: @nskuba
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