LINCOLN HIGH
SCHOOL Commercial
Art Class Ist Unit Overview
TYPOGRAPHY The letters or text
A Picture’s Worth 1000 Words
They say……….
Can a WORD Evoke
UbetchaYESA 1000 ideas?
Yepum
TYPOGRAPHY
TYPOGRAPHY
I get it now!
What Are the PROJECTS? Researching the Origins of Letters Analyzing the Qualities of Commercial Art Learning about the Careers in Commercial
Art Creating Your Own Designs
HISTORY of Writing
The Origins of Letters Letters and Languages
New Testament fragmentsecond century AD
Rounded script second century AD
Infinity
Ou-Yang Hsun, Tang Dyn. Regular Style
The practice of calligraphy is a part of many schools of Buddhism, where it is a form of worship or meditation. The artist above is a Zen priest-calligrapher, who engages in the "Way of the Brush" as a meditative discipline. In Japan, calligraphy has traditionally been executed on the floor.
Monk Huai Su, Tang Dyn. Grass Style
THE LINDISFARNE GOSPELS7th CenturyThe British Library, London
Art NouveauMagazine Cover
INTERPRETING Published Text
What you READ What you SEE What you INTERPRET
Let’s try one.1st you will see the ad…….
Then you will see the product
Guess in between!
ESPN Magazine, June 11, 2001, p.93
Let’s try another one!
How About MAKING
our own ART? Original Refined Correct Neat Labeled Saved
Tell Us About YOU First Name, Last
Name, Nickname, Initials?
Choose Font, Style, Color
Arrange Spacing, Composition
ANALYZE Familiar Published Designs
Collect a Minimum of 10 Examples Share and Sort with Class
What ?Where?When?
DESIGN the 27th Letter
REDESIGN a Famous Logo
Select Your Idea Research History of
Logo Design Three Ideas -
ALL GOOD!
Who are Some DESIGNERS Who Use Text?
Milton Glaser
Children’s Television Network
Another DESIGNER Who Uses Text?
Paul Rand (d.1996)
Create An Original
ONEONE Word Message
Choose An Abstract Word Make Three Versions You Choose Best Class Verifies What Makes The Difference?
Joe HumpalT Shirt DesignLHS, 2001
Create a “MIXED” Message Opposite words
YESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYES
YESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYESYES Joe Humpal
Create a GREETING CARD
Choose a Slogan, Truism, Qoutation
Explain it through Text Design
What about
WORDS in
Fine ART?
Who are Some ARTISTS Who Use Text?
Jenny Holtzer Stuart Davis Barbara Kruger Christopher Wool Ed Ruscha
Jenny Holtzer
QuickTime™ and aGIF decompressor
are needed to see this picture.
Stuart Davis
BarbaraKruger
Christopher Wool1989
Ed Ruscha1989
QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
Ed Ruscha 1993North Carolina Museum of Art
TypographyPower Point Show Designed
by
Rose Kotwas
Lincoln High School
BIBLIOGRAPHYhttp://www.logoi.com/notes/greek_alphabet.html
http://www.manuscriptcollection.com/acatalog/FulF-LIN03.JPG
http://www.mica.edu/lotusmoon/
http://www.nga.gov/feature/nouveau/teach/slide_12fs.htm
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