COLOR THEORYCOLOR THEORY

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Library ResourcesLibrary Resources•Research GuideResearch Guide

•Library catalog—books, videos…Library catalog—books, videos…

•Research Databases—articles Research Databases—articles – Art Fulltext & Omnifile FulltextArt Fulltext & Omnifile Fulltext

– Psychology & Behavioral Sciences Psychology & Behavioral Sciences

CollectionCollection

– BHA (art history) & DAAI (design)BHA (art history) & DAAI (design)

ImagesImages•BooksBooks

•ArticlesArticles

•Grove Dictionary of ArtGrove Dictionary of Art

•Visual Resources CenterVisual Resources Center

•Websites: journals, museums, Websites: journals, museums,

universities, professionals…universities, professionals…

Blue: The History of a Color by Michel Pastoureau

Hiroyuki ShindoShindigo Space 07 (2006)

Part of The Textile Museum exhibit “Blue”

http://www.textilemuseum.or

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Color and Color and PsychologyPsychology

Color choiceColor choice can affectthe psychological impact of an image or object

Color: The Secret Influence by Kenneth R. Fehrman, & Cherie Fehrman

Find more books & articles→

Search:Search: color AND psychology or color AND psychological

See what you get!

Historical Meanings of Historical Meanings of ColorColor

GreenGreen as symbol of fertility

From “Color and Culture Matters” at

http://www.colormatters.com/culturematters.html

The Green Man: pagan symbol of fertility

http://www.mythinglinks.org/ct~greenmen.html

Cultural Meanings of Cultural Meanings of ColorColor

Traditional Japanesewedding garmentis redred for luck

Wedding Traditions at http://www.hec.ohio-state.edu/people/ebradshaw/wedding/

wedding_traditions.htm

Image from JP NetKimono Hypertext(Massachusetts Institute of Technology)http://web.mit.edu/jpnet/kimono/woman-

bridal.html

Color in Interior DesignColor in Interior Design

Changing a room’s colorscheme can affect the mood

Search terms:Interior designInterior decorationPsychologyColorColor in interior designColor in design

Images from Sunset Magazine— http://www.sunset.com

“The $30 makeover: A little Paint Transforms a Kitchen” by Ann

Bertelsen

Dark BlueDark Blue (oceans, twilight skies, gemstones)=trust, =trust, dignity, security, professionalismdignity, security, professionalism

OrangeOrange (fire, sunset, fruit)=energy, excitement, warmth, =energy, excitement, warmth, vitalityvitality

**Examples from Examples from http://www.colormatters.comhttp://www.colormatters.com

Color and Color and AdvertisingAdvertisingComplimentary Colors—Cool & Warm

Search Wilson Omnifile Fulltext & Find:“Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box“Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)

More Color More Color ANDAND Advertising Advertising ::

Brand RecognitionBrand Recognition

Image from BRIAN SIBLEY: the blog (writer & broadcaster) http://briansibleysblog.blogspot.com/2007_07_01_archive.html

Billboard ad for Snickers using color and not the brand name

Then—search Omnifile Fulltext and find… “Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006Then, get the article in Lexis Nexis Academic

Color in Toy DesignColor in Toy Design“Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August

2007)

Found searching Art Fulltext

Design

Toys

Psychology

Gender

Color

Blue

Marketing

Children

Color in Toy DesignColor in Toy Design“Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August

2007)Found searching Art Fulltext

Design

Toys

Psychology

Gender

Color

Pink

Marketing

Children

Find BooksTopic: Keyword Keyword

searchessearches::Narrow search Narrow search (Subject (Subject Search)Search)::

General search→ color and artcolor and art color in artcolor in art

Psychology of color→

color and color and psychologypsychology

color—color—psychological psychological aspectsaspects

Interior design→ color and design color and design color and color and decoration decoration

color in design color in design color in interior color in interior decorationdecoration

Architecture→ color and color and architecturearchitecture

color in color in architecturearchitecture

Fashion→ color and color and clothing color clothing color and fashionand fashion

color in clothingcolor in clothing

Find Books (continued)Find Books (continued)Topic:: Keyword Keyword

searchessearches::Narrow search Narrow search (Subject (Subject Search)Search)::

Sequential art → color and comic books color and animation

comic books, strips, etc.—technique

Advertising/Marketing→

color and advertising color and marketing

color in advertisingcolor in marketing

Graphic Design →

color and commercial art

color in design

Sourcebooks → color guides color guides

Prints → color and printingcolor and design

color printing

Reference Books Reference Books From the Jen Library (http://library.scad.edu)From the Jen Library (http://library.scad.edu)

GENERALGENERAL::• The Color CompendiumThe Color Compendium (encyclopedia) REF QC 494.2 .H67 1990

• Color: A Multidisciplinary ApproachColor: A Multidisciplinary Approach REF QC 495 .Z65 1999 • Readings on color. Vol. 1Readings on color. Vol. 1 E-book

ART HISTORY/HISTORY:ART HISTORY/HISTORY:• Color in ArtColor in Art REF 7432.7 .G34 2006 • Living Colors: The Definitive Guide to Color Palettes through Living Colors: The Definitive Guide to Color Palettes through

the Agesthe Ages REF ND 1510 .W35 2002   

CAREERS:CAREERS:• Careers for Color Connoisseurs & other Visual TypesCareers for Color Connoisseurs & other Visual Types E-book

PSYCHOLOGY:PSYCHOLOGY:• Color: The Secret InfluenceColor: The Secret Influence REF QC 495 .F43 2004

• Encyclopedia of Human EmotionsEncyclopedia of Human Emotions REF BF 531. E 55 1999

DESIGNDESIGN::• Big Book of Color in DesignBig Book of Color in Design (2006 in circulation) REF NK1548 .B54 2003     

• Color Graphics: The Power of Color in Graphic DesignColor Graphics: The Power of Color in Graphic Design REF NC 1000 .T75 2002

• Big color: Maximize the Potential of Your Design through Use of Big color: Maximize the Potential of Your Design through Use of ColorColor REF NC 997 .B44 2001  

TECHNOLOGY:TECHNOLOGY:• Color theory and modeling for computer graphics…Color theory and modeling for computer graphics… E-book

• Color Harmony for the WebColor Harmony for the Web REF T 385 .B69 2001 

CULTURAL ISSUES:CULTURAL ISSUES:    

• Global Graphics: Color: Guide to Design with Color for an Global Graphics: Color: Guide to Design with Color for an International MarketInternational Market REF Z 246 .P474 1999 (Color choices for 40 countries)

FASHION:FASHION:• Fashion Rendering with ColorFashion Rendering with Color REF TT 509 .A245 2001 

More Reference BooksMore Reference Books

Art Fulltext & Art Retrospective

Wilson Omnifile Fulltext

Psychology & Behavioral Sciences

Bibliography of the History of Art (BHA)

Art Bibliographies Modern

Design and Applied Arts Index (DAAI)

*Use similar search terms for finding books and articles

Find ArticlesFind ArticlesLook for Databases by Title under ResearchLook for Databases by Title under Research

WebsitesWebsites• CAUS (Color Association of the United States)

http://www.colorassociation.com

• Causes of Color http://www.webexhibits.org/causesofcolor

• Color Matters http://www.colormatters.com

• Color—Stanford University Encyclopedia of Philosophy http://plato.stanford.edu/entries/color

• Color, Contrast, and Dimension in News Design http://poynterextra.org/cp/colorproject/color.html

• Color Theory—Brown University http://www.cs.brown.edu/courses/cs092/VA10/HTML/start.html

• Color Vision and Art http://webexhibits.org/colorart/index.html

• Color Worqx http://www.worqx.com/color (Color theory tutorial, part of a web designer's showcase)

More WebsitesMore Websites• Exploratorium (Museum of science, art & human

perception) http://www.exploratorium.edu

• Interactive Color Wheel http://r0k.us/graphics/SIHwheel.html (Experiment with saturation, intensity, hue, and luma)

• International Color Consortium http://www.color.org

• Make a Splash with Color (Tech Museum of Innovation)http://www.thetech.org/exhibits_events/online/color/overview

• Psychology of Color http://www.infoplease.com/spot/colors1.html

• Unsafe Colormatch http://www.neteffect.dk/colormatch (Create color themes in 24-bit color)

• Virtual Color Museum http://www.colorsystem.com

JR: COLOR_THEORY_2-07 Revised 01/08JR: COLOR_THEORY_2-07 Revised 01/08

Need to List Your Need to List Your Sources?Sources?

Check out these guides… Check out these guides… • Writing Center GuidesWriting Center Guides

(Savannah College of Art and Design)(Savannah College of Art and Design) http://www.scad.edu/services/library/writingcentehttp://www.scad.edu/services/library/writingcenter/handouts.cfmr/handouts.cfm

• Assembling a List of Works CitedAssembling a List of Works Cited(Duke University) (Duke University)

http://library.duke.edu/research/citing/workscitedhttp://library.duke.edu/research/citing/workscited

• Bibme.orgBibme.org http://www.bibme.org/citation-guidehttp://www.bibme.org/citation-guide

Formats citations & creates bibliography. “Bibliography

Maker” at http://www.bibme.org

QUESTIONS?QUESTIONS?• Reference DeskReference Desk

• Ask-a-Librarian (email)Ask-a-Librarian (email)

http://www.scad.edu/services/library/

askalibrarian.cfm

Color Wheel From

Encyclopedia Britannica

(Left) Primary colors and their basic secondary and tertiary mixtures.

(Right) Approximate, inherent tonal values

JRinalducci: Color Theory 01/08JRinalducci: Color Theory 01/08