Karel Bourgois@bourgois
TAD Summit 2014November 12th, 2014
Libon (probably) the World’s most Successful Telco IP Communication Service
What is Orange?
€20
Source: William Nordhaus, Yale University, 1994
Which seat?
Partner
Replicate& Learn
Doing it at Orange
Libon is Orange’s communications suite
Libon users enjoy unlimited messages and calls at a best-of class level.– Instant message to anyone
• Typing, delivered & read notifications
• Text, Photos, Audio, Video• Can act as front end to RCS
– HD calls Libon-to-Libon & Libon Out (to any phone number)
– Voicemail: personalized, visual, unified
Libon is multi-device – can be used simultaneously on phone, tablet, laptop and connected TV
It runs over any network, without local infrastructure; yet enables “best for Orange” offerings
Creating Telco value using OTT
Increase revenues
Get new paying customers
Keep existing customers longer
Libon is OTT but its « raison d’être » is at Opco level
Premium for VoIP out plans
Through app stores Billed at Opco level
Free to download for any user (Any country, any telco)
€1.7950 minutes
100 countriesFixed/Mobiles
Customizable, see Sosh example on next
slide.
Orange affiliates are creating own offering with Libon
Libon allows countries to choose pricing, destinations, volumes of minutes, target customers
To date
live
In progress
Libon has been adopted and tested, now countries will start promotional activity to grow base and revenues
Increase
AUPU 250 minutes
€5 / month @ 68 percent gross margin
Increase in-bound international by 21%
Privacy-friendly business model
Get
25% of paid Sosh option subscribers are new to Orange group
Keep
Use of competing services all declined (by up to 79% for Viber)
Roll-out response to competing services in days, not months
Keep
Use of competing services all declined (by up to 79% for Viber)
Roll-out response to competing services in days, not months
Results?
10 Million + downloads
2 Million + MAU
Big surprises on the premium transformation (unfortunately, I cannot tell the numbers )
Libon single roadmap enables rapid evolution and rich features
Libon’s unique use of OpenChat, WebRTC and break-out technologies enable contacts to communicate with anyone, regardless of whether they are Libon users or not
2012 2013
Voicemail Calling Messaging
2015.H1 2015.H2
create greetings per contact (patent)
Call between Libon users
Libon Out calls (all contacts)
OpenChat, world first rich message with anyone (patent). Multi-device with HTML5
Video calls device+browser (WebRTC)
VoIP-IN – call Libon user via a new phone #
Groups Video & VoIP In
Live group sharing with anyone in address book using OpenChat
Greet anyone Callanyone
Messageanyone
Groupanyone
Videoanyone
2014
More figures?
Application development engine/fuel: USERS/ITERATIONS
Dean Bubley on “Telecoms service innovation & differentiation - The car model-year philosophy”
… but telcos ought to be able to come up with 100 of these, which map to their market and customer base (using, ahem, external consultants if needed), and filter them quickly down to 10 or 20 of the most attractive, relevant, and easy-to-implement.
Oct 27 2014
So?
The point of my intervention
Build apps!or…
Let’s join forces
Libon allianceStronger together
Top Related