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Evolve Your Existing Architecture – Build on Your UC & Telepresence

Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Your UC & Telepresence InvestmentMike Harttree - Video Architect – Global Collaboration Group

Any content.

Anywhere.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Anywhere.

Anytime.

On any device.

• Communication

• Content Creation



• Collaboration

• YouTube

• HBO


• Hulu

• Show and Share

• Work is being done, video is seamlessly integrated into the application


the application

• WebEx

• I see you, you see me

• TelePresence


• TelePresence

• Video Telephony

SERVICE

Lobby Ambassador

Expert On Demand

CONFERENCING

Active

Collaboration Room

One Button

Classroom Of

The Future

TelePresence one component of a much large collaboration experience


Lobby Ambassador

Virtual Meetings

IP COMMUNICATIONSHD Recording Studio

Financial Expert

ENTERPRISE SOCIAL

SOFTWARE

One Button

Integration

CISCO TELEPRESENCE

Pervasive Web Pervasive Video

Virtualized Services

eHealth, eEducation, etc.

Virtualized Transactions

eCommerce

BUSINESS DISRUPTION

NEW BUSINESSES


*Visual Networking Index, Cisco Systems 2010

90% of Internet traffic after 3 yrs*

Medianet

50% of Internet traffic after 5 yrs

Service Oriented Architecture

NETWORK IMPACT

ARCHITECTURE

VideoDevices &Applications

Media and

Security

Management


Media and Collaboration Services

Network Infrastructure

Security

Management

An End-to-End Architecture for Video and Rich Media

Endpoints

Signaling

CUCM VCSSIP TrunkSignaling

Endpoints


Protocols

Infrastructure

SIP H.323 SIP or H.323 SCCP

TelePresence Server

TelePresence ServerCTMS

Unity

* Icons are representative only and not

inclusive of the full set of endpoints.

Infrastructure

Protocols

UCM

TelePresence

Application Servers

Expressway™

FirewallTraversalB2B and Remote Worker

CUCM at the core with VCS and TelePresence Application Servers


H.323 Gatekeeper

H.323-to-SIP GW

SIP grooming

IP PBX trunking (video)

AdvancedConferenci

ng Services

SIP SIP

Distributed Conferencing Services

3rd Party/H.323 video endpoints

• Implementation of Cisco networking technologies on TANDBERG endpoints

MediaNet: Cisco Discovery Protocol, auxiliary VLANs, Auto QoS Quality of Service, location awareness

• Provisioning and registration of TANDBERG endpoints on UCManager

• TelePresenceMCU on UC Manager

UC Endpoints can now use TelePresenceMCU as ad hoc conferencing resource

• Standards-based H.264 support on CTS endpoints

CTS endpoints now natively compatible with standards-based H.264 endpoints and MCUs


Manager

E20 in UC Manager 8.5(1)

EX and C-Series in UC Manager 8.6(1)

• Interoperability between UCManager and VCS

SIP Trunking

Alpha-numeric URI routing

BFCP and media negotiation enhancements

MCUs

• TIP and One Button to Push scheduling extended to TANDBERG endpoints

EX and C-Series interoperable with CTMSand scheduled by CTS-Manager

CTS endpoints scheduled by TMS

• TIP protocol succession to standards-bodies

UC Manager

VCS Control VCS Expressway

Internet

here…

here…

and here…

E20

CTS

Movi

Movi


• New! E20, EX and C-Series endpoints can now be deployed on UC Manager

• Existing VCS customer can begin to migrate to Unified Communications

• Existing UC and Telepresence customers can begin to deploy VCS

SIP

H.323

EX

C-Series

E20

C-Series

EX

E20 EX

Movi


• E20 added in UCM 8.5(1)

• EX and C-Series added in UCM 8.6(1)

• CTS 1300-47 and 500-32 are also new

UC Manager

VCS Control VCS Expressway

Internet

here… and here…

MCU TS MCUCTMS

here…


• New! MCU deployed on UCM for Conf / Join / Barge features on UC endpoints

• MCU on VCS, with trunk to UCM, for Multiway Add Participant / Join Participant features on VCS endpoints, and for rendezvous/scheduled dial in meetings (standards-based endpoints only)

• TS deployed on VCS, with trunk from UCM, for rendezvous/scheduled dial in meetings (for both TIP and standards-based endpoints)

• CTMS deployed on UCM, with trunk from VCS, for static / scheduled dial in conferences (TIP endpoints only)

SIP

H.323

MCU TS MCUCTMS

TelePresence Server (TS)TelePresence

Multipoint Switch (CTMS) MCUs

Industry leading switched multipoint for customers expanding their immersive deployment

Positioning Flagship Immersive Conferencing with Active Presence and Interop

Industry leading multipoint

solution for single-screen

endpoints

Industry leading multipoint options


• Multi + single screen immersive experience

• Multi + single screen immersive

• TIP endpoints

• Single screen multipoint• High need for customization of experience

• Continuous presence

Application

Interop • Full interoperability with any Cisco or 3rd party immersive or non-immersive endpoints

• TIP support

• Full interoperability with any Cisco or 3rd party single-screen endpoints

• Interop available through MXE-5600 gateway

1080p30

Schedulin

g and Management

Schedulin

g and Management

Includes Switching & Transcoding

ControlControl

LayerLayer

MediaMedia Transcoding Media Nodes Switching Media Nodes

Conference

Control

Session

Control


Schedulin

g and Management

Schedulin

g and Management

MediaMedia

DistributionDistribution

MediaNetMediaNet QoS, CAC, Reporting, DiagnosticsQoS, CAC, Reporting, Diagnostics

Transcoding Media Nodes Switching Media Nodes

Endpoint

Deployment

Quality of

Experience

Lack of

Visibility

Cisco Confidential 20© 2010 Cisco and/or its affiliates. All rights reserved.

Deployment Experience Visibility

• Need for high-skilled personnel to deploy endpoints

• On-going support of endpoints is a challenge

• High expenditures with troubleshooting

• Don’t know where the problem is most of the time

• Cannot replicate problems

• Inability to assess impact of video, voice and data applications on the network

• High-bandwidth upgrade costs

• Inability to verify service level agreements

Medianet technology

Medianet technology

embedded into routers and switches

An endAn end--toto--end IP end IP

architecture that enables architecture that enables

pervasive rich media pervasive rich media

experiences experiences

SmarterNetwork

Adaptation


Medianet technology

embedded into

endpoints

Shared

networked

resources

Enable SP2B,

B2B and B2C

Shared Media Services

SmarterEndpoints

Cloud Services

Adaptation

Integration

Automation

• Video is rapidly becoming more pervasive in every aspect of work and life

• The next generation of workers are fully engaged with video

• Three types of video:

• Communication


• Communication


• Collaboration

• Cisco Medianet architecture is enabling an optimized video driven network

• VCS and UCM will continue to work together to power the video network

Thank you.Thank you.

www.cisco.com/go/video

Reach People,

Not Devices

Addressing Customer Requirements Addressing Customer Requirements

Key Customer RequirementsKey Customer Requirements

Common directories and common dial plans

� Integrated dial plans with Findme/SNR

� User control over call routing

� Transparent support for DN and URI – migration path to future

� Extension mobility across the solution

� Transparent end user interoperability – no protocol islands

� Integrated traversal solution


Single administrative interface

� Provisioning

� Common CAC across platform

� Software upgrades

Single Administrative

Interface

Common Policies

across the solution

� Integrated traversal solution

� Common conferencing story

� escalate from P2P to multiparty

� audio, video, data

� Remote call control (i.e. Click to call of any device from any app )