2014 ICMCI Conference, Seoul, Republic of Korea
Leveraging Your CMC Journey Milestones
Gaining Value & Getting Business
Constantinos Stavropoulos CMC
2014 ICMCI Conference, Seoul, Republic of Korea
Not Long Ago … 2007
Decision to Differentiate
2014 ICMCI Conference, Seoul, Republic of Korea
And the CMC Journey Begun
Quest for Certification
2014 ICMCI Conference, Seoul, Republic of Korea
Heading for “Ithaca”
2007: Quest begins
2008-2010: Professional Member
2011: CMC Certification
2012: Building CMC Awareness
2013: ICMCI Appointment
2014: IMC USA Appointments
CMC Recertification
2015… Serving the Profession
2014 ICMCI Conference, Seoul, Republic of Korea
Heading for “Ithaca”
“When you set out for distant Ithaca,
fervently wish your journey may be long –
full of adventures and with much to learn…”
2014 ICMCI Conference, Seoul, Republic of Korea
IMAGINE … Landscape of Ashes
2014 ICMCI Conference, Seoul, Republic of Korea
THINK …The Challenge
One and Only CMC
Sole IMC ‘ambassador’
IMC national support?
Local Chapter help?
CMC colleagues nearby?
Revenues halving X2
Downsizing practice X2
Facing extinction – every day
2014 ICMCI Conference, Seoul, Republic of Korea
Outcome?
Guess
2014 ICMCI Conference, Seoul, Republic of Korea
CALCULATE …The Outcome
Revenue Contributions: From 12% (2011) to 15% (2012) to 24% (2013)
�Positive Return on Investment (7 years) till end 2013
� Investment in IMC USA ≈ 2.5% of revenues(membership dues, webinars, conferences)
�ROI Membership Value > 125%
‘Reciprocal Appreciation’ Business Awarded / Membership Investment
“Received Reciprocal Appreciation” Business
2014 ICMCI Conference, Seoul, Republic of Korea
HOW Did This Happen?
2014 ICMCI Conference, Seoul, Republic of Korea
SEE …The Solution
Leveraging Your CMC Journey Milestones
2014 ICMCI Conference, Seoul, Republic of Korea
Leveraging Hidden CMC Value
• Applying for Certification
• Getting Certified
• Building Awareness
• Being Appointed to Serve
• Applying for Re-Certification
• Getting Re-Certified
• Serving the Profession
2014 ICMCI Conference, Seoul, Republic of Korea
Humbly Broadcasting
Humbly “Spread the News” when:
� Applying for Certification
� Getting Certified
� Building Market Awareness
� Being Appointed to Serve
� Applying for Re-Certification
� Getting Re-Certified
� Serving the Profession
2014 ICMCI Conference, Seoul, Republic of Korea
Genuinely Thanking
THANK ALL WHO HELP when:
• Applying for Certification
• Getting Certified
• Building Market Awareness
• Being Appointed to Serve
• Applying for Re-Certification
• Getting Re-Certified
• Serving the Profession
2014 ICMCI Conference, Seoul, Republic of Korea
Discover Hidden CMC Value
“Not asking for business and being awarded with business”
2014 ICMCI Conference, Seoul, Republic of Korea
DON’T ASK For Business
HUMBLY
Broadcast
Your
Milestones
GENUINELY
Express
Your
Gratitude
2014 ICMCI Conference, Seoul, Republic of Korea
And You Will Be Awarded Business
“… at every stage bear Ithaca in mind.
The arrival there is your appointed lot.”
2014 ICMCI Conference, Seoul, Republic of Korea
Your CMC ‘Ithaca’
Ithaca - Sean Connery & Vangelis
Always Bear CMC “Ithaca” In Mind
2014 ICMCI Conference, Seoul, Republic of Korea
Always Bear CMC “Ithaca” In Mind
Ithaca - Sean Connery & Vangelis
Open Video Hyperlink
2014 ICMCI Conference, Seoul, Republic of Korea
See You Again on Our Way to CMC ‘Ithaca’
감사합니다
Thank You! gamsahabnida
Constantinos A. Stavropoulos CMCFounder, InnoValue
Email: [email protected]
LinkedIn: constantinosstavropoulos
Skype: c.stavropoulos
Tel: +30 210 7454367,
Cell: +30 6944 440136
http://www.innovalue.gr
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