Media Studies
Advertising
Advertising
Where do we see it?
Print media (newspaper, leaflets etc.)
Billboards
TV
Radio
Film
Online
What is the Purpose of Advertising?
To persuade us to buy a specific product
To increase our brand awareness
To persuade us to use a particular service
To inform us about a specific issue
Looking at Advertisements
When looking at adverts, you need to consider the following:
The overall look of the advert
The target audience
The images used
The message about the product
The linguistic techniques used (to do with the language used)
Persuasive Language (Linguistic Technique)
Statistics- giving facts and figures to convince audience, e.g.
“98% of dentists recommend Oral B”
Expert opinions- using an expert to make audience believe in product, e.g
“I always brush with Sensodyne”- Dentist
Persuasive Language (Linguistic Technique)
Emotive Language- uses language that touches on your emotions to influence your decisions (can make us feel good or bad), e.g.
“This advert will be here tomorrow- will you?” Aviva, Life Insurance
Superlatives- words such as “the best”, “number one”, “largest”
Name the Linguistic Technique
Name the Linguistic Technique
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For Homework
As you watch television/ go online today, write down two specific examples of advertisements that make use of each of the linguistic techniques discussed today:
1. Statistics 2. Expert opinions
3. Emotive language
4. Superlatives