Multi-Media Campaign Development
Led Mass Media Campaign Developmentfor JACO Environmental
Banner Ads
Print Ads
Led Social Marketing Campaign for Efficiency Vermont
Result: Sales goals exceeded by 70%
“Fistful of Dollars”30 second TV spot: www.newbulbintown.com/meetJesseWatts
“I Am Spent”30 second TV spot: www.newbulbintown.com/meetJesseWatts/
Print Ads
Corporate Marketing Support
Updated An Aging Brand
Developed Standards for a New Brand
Updated and improved stagnant websites
BEFORE
AFTER
Created Efficiency Content for Client Utility Websites
Developed New Corporate Materials
Public Relations
Created On-Trend PR Promotions
Secured Ben & Jerry for New England Cable News (NECN) PSA
Collaborated with US EPA on ENERGY STAR® PSA
Featured in Entertainment
Weekly Dwell O – Oprah Magazine Better Homes &
Gardens
Secured Print Earned Media
Featured on HGTV’s “My House is Worth What?”
Premiered to 98 million homes
Launched accessible energy advice columns and e-newsletters
Email & Social Marketing
Managed Email Engagement CampaignAverage Open Rate: 30%Average Click Rate: 15.5%
Launched Social Media Presence
Direct Mail
Developed B2B and B2C Direct Mail Campaigns
Average Response Rate 2.2%
And More…
Imagined a company mascot named “Wattson”
Performance Assessments“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.” – Direct Report
“Leigh responds very positively to new ideas and is ready to accept and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches, but also in increased efficiency, staff growth and job satisfaction.”
– Direct Report
“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports
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