Matthew Hunt
✓ COO @ Powered by Search✓ 8 Years in PPC✓ Managed 100’s of Accounts✓ Expertise is in Local
What You’ll Learn Today
❑ Why you need to care about mobile ads❑ Why phone leads are worth 3x more❑ Why GEO fencing & bid adjustments is
important❑ How to drive more phone calls & in-store
visits❑ Why display campaigns are awesome ❑ Why you should be using smart
remarketing to maximize revenues
Desktop Conversion Funnel
Sees Ad
Clicks on Ad
Step 1
Step 2
Step 3 Visits Website
Lead CapturedStep 4
Add Address Sitelinks!If in-store visits are important to
your business it’s essential you show your address.
Take Away –Add Location Sitelinks
Add Sitelinks!Adding sitelinks boosts the
average CTR on an ad by 10-20% (+20-50% when the
search is one of your branded terms)
Take Away –Add Sitelinks
What You Learned Today
❑ Mobile ads are super important❑ Users want to see your phone number
and your address❑ Sitelinks & GEO fencing is important❑ Display rocks when used with context!❑ Remarketing is your secret weapon
BONUS: We have 75 Question Checklist for you. We are also offering a FREE AdWords Audit to anyone at this event.
Just email me: [email protected]
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