www.leadsimplified.com
Improving Conversion Rates with Lead Scoring
Agenda
Current SituationSituation with Lead ScoringWhat is Lead ScoringLeadSimplified way of ScoringSummary
Current Situation
your set of leads
Current Situation
A normal lead - Gives No idea of its importance
Situation with Lead Score
A lead with score - Gives you clear idea of its importance
What is Lead Scoring?
It is a process to differentiate your prospective leads from non-prospective ones.
Lead Scoring using Lead Simplified
Factors
Budget 4 points
Necessity 3 points
Time 2 points
Authority 1 point
10
Budget - 4 points
Lead Scoring
What is the budget of the prospect?
Class I - 4 - Excellent (will buy my product)Class II - 3 - Good (Can buy my product)Class III - 2 - Fine (May buy my product)Class IV - 1 - Poor (Chances are less)
Necessity - 3 points
Lead Scoring
How much is he in need of the product?
Class I - 3 – Needs it badlyClass II - 2 – Does have some needClass III - 1 – No real necessity
Time - 2 points
Lead Scoring
How soon would he buy?
Class I - 2 – Very UrgentClass II - 1 – SoonClass III - 0.5 – No idea
Authority - 1 points
Lead Scoring
Is he the decision maker?
Class I - 1 – Yes, and only one.Class II - 0.5 – One of the many.Class III - 0.25 – No.
Improves conversion ratesBy targeting right prospects
Benefits
Speeds up the Sales Cycle
Benefits
Summary
Study your prospects
Summary
Convert more Clients
Solution
Contact Us
Summary
www.leadsimplified.com
Lead SimplifiedLead Management Simplified
[email protected]+91 (044) 42660666
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