Lead Retail in the Cognitive Era
IBM Analytics
September 22, 2016
Digital Disruption is upon us
expect more
competitors
from outside
their industry
54% of CxOs
2 SOURCE cited in notes
Immediacy is the new consumer habit
Innovation happens in hours and days
A sea of data is both the fuel and result
of digital transformation
3
4
Transforming
fabric source
information and
patterns found in
digital media …
IBM® Watson™ application
programming interfaces
(APIs) reduce more than
40,000 potential fabrics to
35 viable, unique options.
Watson technology
analyzes hundreds of
images to provide color
palettes suited to human
sentiments.
Sentiment extracted in real
time is used to shift the
color of light-emitting diodes
(LEDs) woven into the
gown.
G R O W K N O W L E D G E F R O M D AT A E N H AN C E E X P E R T I S E L E AR N AN D AD AP T
… into living couture fashion that respondsto observers’ emotions.
Today’s industry leaders recognize the gap in their analytic capabilities
Believe they
can’t deliver a
personalized
experience
60%
5 SOURCE cited in notes
Say the quality,
accuracy or
completeness
of their data is
insufficient
31%
Say they are not
confident in
making spending
and strategic
decisions
53%
Harnessing
unstructured
data to improve
profitability…..
Unstructured data from
customer call center, online
forums, and surveys held
untapped insights
Cognitive analysis of call
center data to find
patterns, understand
customer sentiment and
spot emerging trends
Emerging customer trends
incorporated into new
products and offering
G R O W K N O W L E D G E F R O M D AT A E N H AN C E E X P E R T I S E L E AR N AN D AD AP T
+
Tomorrow’s disruptors will be organizations that can converge digital business with a new
level of digital intelligence.
Digital business Digital intelligence
7
Cognitive business
Structured and active Unstructured and dark
Data that’s comingData outside your firewallData you possess ++
How you invoke insights from all data will determine your digital intelligence
8
• Customer records
• Transactional systems
• Predictive models
• Institutional expertise
• Operational systems
• News
• Events
• Social media
• Weather
• Geospatial information
• Internet of Things (IoT)
• Sensory data
• Images
• Video
… one perfectly informed decision at a time
Profitable,
billion-dollar
oil drilling …
9
Watson technology culls
through 30 years of
Woodside’s documented
knowledge.
Engineers augment their
expertise with a virtual
advisor, “Lesson Learned.”
Each outcome is added
to collective knowledge,
informing future decisions.
G R O W K N O W L E D G E F R O M D AT A E N H AN C E E X P E R T I S E L E AR N AN D AD AP T
A cognitive business has systems that can enhance digital intelligence exponentially.
REASON
They can reason, grasp
underlying concepts,
form hypotheses, and
infer and extract ideas.
UNDERSTAND
Cognitive systems
understand imagery,
language and other
unstructured data
like humans do.
LEARN
With each data point,
interaction and outcome,
they develop and
sharpen expertise, so
they never stop learning.
INTERACT
With abilities to see,
talk and hear, cognitive
systems interact with
humans in a natural way.
10
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Trademarks and notesEmpower buyers
with unbiased
opinions…..
Harness the power of
customer reviews and
expert opinions on wines
and proper pairings
Help customers, via Q&A,
express preferences for
flavor profiles, food
pairings, price
requirements
Take the guesswork out of
wine buying, empower
customers, increase sales
via unbiased wine lists and
food pairings
G R O W K N O W L E D G E F R O M D AT A E N H AN C E E X P E R T I S E L E AR N AN D AD AP T
12
Translate expansive,
ever-growing data sets into
differentiation when you
act on game-changing
knowledge.
Redefine industries and
professions when you
make expertise a
scalable resource.
Transform how you do
everything together
when you can learn and
adapt perpetually.
GROW
KNOWLEDGE
FROM DATA
ENHANCE
EXPERTISE
LEARN AND
ADAPT
With cognitive, reimagine what is possible
Cognitive systems are different
Are not programmed
but pose hypotheses based
on data patterns and
probability
Can see, use and operationalize virtually all data
Can understand, reason, learn and interact with humans naturally
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We can help you get started
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DATA
Keep up with the
mountains of contextual
data available to you,
even when most of it is
unstructured in format
COMPLEXITY
solve for great complexity
by giving the skill and
knowledge of the informed
few to the empowered
many
VOLATILITY
Stay ahead of
the ever-changing
expectations customers
have for what’s possible,
leading your market
segment in new ways
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