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Page 1: LEAD NURTURE & MANAGEMENT PROGRAMS · Lead scoring Persona-based segmentation PPC Social listening Triggered emails Direct Appointment-setting Meetings Networking On-site visit Phone

LEAD NURTURE & MANAGEMENT PROGRAMSConvert leads into sales and to long-term customer relationships.

OFF-LINECollateral & print materialsDirect mailIndustry publicationsNewspapersPersonal lettersPresentations & Pitchbooks

MARKETING AUTOMATIONA/B testing ChatbotsCustom landing pagesDynamic contentDynamic landing pagesE-blastsEmail & feed drips campaignsHeatmapsLead scoringPersona-based segmentationPPCSocial listeningTriggered emails

DirectAppointment-settingMeetingsNetworkingOn-site visitPhone callShare screenVideo callWorkshops

OnlineBloggingCase studiesContent marketingDigital mediaE-blastsNewsletters

Online advertisingOnline conferencesPodcastsPress releasesRssSeoSocial mediaSponsorshipWebinarsWhite papers

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