1. CrossMediaMarketingAutomation 4CornerstonestoIncreasedCustomerAcquisition 1. Be more interactive in your outbound communications. Landing Page Interactions FEEDBACK Strategic Calls To Action 3. Capture activity and responses from your interactions. Data Capture A B C Proiling Tags 4. Automate your follow-through. Marketing Automation Engine Cross Media Follow-Through 2. Do it across all media formats. Direct Mail Email Mobile Social Media Broadcast Media WWW Direct MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect MailDirect Mail Campaign Dashboard Systems Events Print Ads Direct MailMobile Email Call Center Direct MailMobile Email Call Center Direct MailMobile Email Call Center Week 1 Week 2 Week 3 Week 4 Thank You! CTA THANK YOU PAGE OPTIMIZED LANDING PAGE CALL TO ACTION DIRECT MAIL MARKETING increase conversion rates build higher rapport gain better marketing insight 2014 MSP Digital Marketing Business Intelligence Technology Project Management -Consultation -Integrated Cross Media Functionality -Sequencing & Implementation -Print Production Services -Integrated New Media services Seamless Example101:Example101:Example101:Example101:Example101: Direct Mail Marketing Direct Mail Social Media Events