Presented By
Usman Ayub
03138300073
IntroductionLay’s is the well known company,
producing varieties of potato chips in
all over the world. Lay’s company is
owned by PEPSICO since 1965.
Basically, lay’s is now itself
subsidiary of pepsico.Inc.
History In 1932, C.E. Doolin entered a little cafe and bought a small
bag of corn chips. In the meanwhile he thought that this saltycorn chips is one of the famous snacks in all over the world. Sohe created an idea to produced chips.
He started selling potato chips in southern region of US. Hecarries potato chips in the trunk of his car and in 1942 hebrings something new in the environment that to produce theproduct on large scale and this is a continues production, and in1944 he capture the market of whole US.
In the present time Lay’s is the world favorite snack foodcompany having 46,000 employees providing a multipleflavors to its customers..
Current ProductsLays
Wavy Chips
Cheetos
Sun Chips
Pringles
Current IssuesHalal And haraam
Competitor (KOLSON)
Governments rules and regulations
International trade barriers
Terrorism
Reduces natural flavors
Increased profit margin
Leadership StyleIn the Lays company
there is a transactional
leadership
Organizational
culture Organizational culture is defined as the deeply rooted
values and behavior, attitudes and norms shared by employees in an organization.
Lays company culture are very value able and spread worldwide, for example depends on the countries what theirs norms and values.
Technologies in LaysThe Kern Plant
Electric Trucks
Future for the Lays
what happens when 48,000
employees focus on future
of Lays
SWOT Analysis of LaysStrength
Weaknesses
Opportunities
Threats
SWOTStrength Weaknesses
Work Globally
Strong R&D Department
Good Will
Increasing turnover
Distribution and
Delivery system
No Home delivery
No online Business
SWOTOpportunities Threats
Introducing new Flavors
Increase Profit Margin
by reducing cost
Competitors
Exchange rates
Fluctuations
HALAL and HARRAM
Competitive advantages of
Frito-Lays
Brand Name
LEED’s gold standard
Adaptation of New Technologies
Thank you
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