Download - LAVA09 Final Presentation about Pelle Pellets

Transcript
Page 1: LAVA09 Final Presentation about Pelle Pellets

What is a Pellet?Where do they

come from?

11.10.2009 #LAVA09 Reykjavik

Page 2: LAVA09 Final Presentation about Pelle Pellets

Wood Pelle

Page 3: LAVA09 Final Presentation about Pelle Pellets

Wood Pelle

Page 4: LAVA09 Final Presentation about Pelle Pellets

Wood Pelle

Page 5: LAVA09 Final Presentation about Pelle Pellets

Lava Pelle

Page 6: LAVA09 Final Presentation about Pelle Pellets

Lava Pelle

Page 7: LAVA09 Final Presentation about Pelle Pellets

Lava Pelle

Page 8: LAVA09 Final Presentation about Pelle Pellets

Lava Pelle

Page 9: LAVA09 Final Presentation about Pelle Pellets

Techno Pelle

Page 10: LAVA09 Final Presentation about Pelle Pellets

Techno Pelle

Page 11: LAVA09 Final Presentation about Pelle Pellets

Techno Pelle

Page 12: LAVA09 Final Presentation about Pelle Pellets

Techno Pelle

Page 13: LAVA09 Final Presentation about Pelle Pellets

T-Shirts!

SustainableT-shirts by

edun-live.com

Page 14: LAVA09 Final Presentation about Pelle Pellets

Pelle Pellets

Pelle Pellets

Pelle Pellets

FACEBOOK

Page 15: LAVA09 Final Presentation about Pelle Pellets

About Marketing

“Don't be afraid to polarize people. Most companies want

to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so

guarantees mediocrity.”Guy Kawasaki

Page 16: LAVA09 Final Presentation about Pelle Pellets

Image

Benefit

CoreProduct

Story

Added Value

Page 17: LAVA09 Final Presentation about Pelle Pellets

ProductPrice

PromotionPlace

Networks Product

Human Relationships

NetworksInteraction

Gummesson: From 4P to 30 Relationships

Human Relationships

Interaction

Pric

e

Promotion

Plac

e

Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The Chartered  Institute of Marketing, 2nd and revised edition 

Page 18: LAVA09 Final Presentation about Pelle Pellets

Result Part 1

Young people will love pellets

Page 19: LAVA09 Final Presentation about Pelle Pellets

Result Part 2

A movementtowardssustainable energy

Page 20: LAVA09 Final Presentation about Pelle Pellets

Thank You!

www.banana.fi www.tvibit.net

www.intotalo.com

Ideas and Presentationby Anette and Ville

Illustrations by Juha-Matti