Larry Moneta, Ed.D, Vice President for Student Affairs, Duke University
The Business of Student Affairs
Presentation to the Student Affairs Staff of Northern Illinois University
What are the ‘Businesses’ of Student Affairs Health Services Housing and
Residence Life Career Services Student Activities Cultural Centers Religious Life
Counseling Services Recreation and
Athletics Community Services Judicial Affairs Orientation Crisis Response
Other Student Affairs Businesses
Golf Courses (Maryland) Parking and Transportation (Indiana) Enrollment Management Public Safety and Police Alumni Affairs Bookstores Dining Services Other ‘Auxiliary’ Services
Key ‘Business’ Questions:
What is higher education’s responsibility regarding delivery of these services?
What governs the scope and method for delivery of these services?
How should these services be paid for?
What Makes Student Affairs a Business?
Human Resources Budget and Financial
Issues Real Estate and Property
Management Public Relations and
Branding
Technology Consumer Issues Accountability and
Assessment Risk Analysis
Human Resources
Staffing Needs and Hiring Complexities
Competencies Organizational Models Performance Appraisal Compensation
Structures and Market Considerations
Staff Development
Budget and Financial Issues
Capital and Operating Budgets
Auxiliary Fee Budgets & Revenue Generation
Modeling and Projections Cost Containment Third Party Funding Corporate, Foundation
and Individual Fund Raising
Real Estate and Property Management Facilities Support Deferred Maintenance
and Capital Needs Development
Partnerships Acquisitions and
Dispositions Bond Ratings and
Cost of Capital
P.R. and Communications
‘Branding’ and Name Recognition
Trademarks and Registration
Information Dissemination
Imagery Press Relations
Technology
Web Presence and On-Line Business Processes
Desktop Standards and Platforms
Enterprise, Specialized and ‘Home Grown’ Applications
Cell Phones, PDAs and Other Devices
Portals Competencies and Training
Consequences Cost Implications
Consumer Issues
Consumer Vs. Learner Tensions
External Market Challenges
24 x 7, Anytime, Anywhere
Accountability and Assessment
Spelling Commission Report
Evidence Based Management
Specific Value Added of Student Affairs Work
Risk Assessment
Threats to Life Business Continuity Fiduciary
Responsibilities Property Loss Reputational Risks
Managing Student Affairs Requires Broad Array of Skills Capacity to See and Interpret the “Big Picture” Resource Allocation and Deployment
Competencies (Human, Financial, Technological, etc.)
Determination of Best Operating Practices (Outsourcing, Self Op, Hybrid Models)
All Within the Educational and Developmental Context of Student Affairs Work
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