MarketoMarketoMarketoUser Summit
MarketoUser Summit
20102010
Landing Page Optimization:
M hi C IMatching Content to Intent
Bill Barnes EVP & Co‐founderEnquiro Search Solutions Inc.
Matching Content to Intent
What is the intent of your customer?What is the objective of the landing Page?Is there a Clear Path to get there?Do you have control or does IT?Are you testing?Are you testing?Are you testing?
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
Matching Content to Intent
The Fastest Path
The Difference Intent Makes
G l R h Focused TaskGeneral Research Focused Task
The Fastest Path
The Fastest Path
The Fastest Path
Oops
Oops
“Digital Cameras”
Thank You
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