Julian Poulter
LAMP Investor Presentation
TVIN
80%
Lead Automated Marketing Process
LAMLAMPP
CRM “+”
Data & Analytics
Content Management
MarketingAutomation
Social Media Publish
Email & Tracking
A Marketing Story
$30pm
$15pm
$30pm
$1200pm
$400pm
$30pm
$300pm
$20pm
$3000pm
$5025+ pm
$ per month
Not a story?
Multiple processes & tools (CRM +
emerging)
Data everywhere out of synch
Multiple logins, admins, subscriptions
He’s under enough pressure to:
Lower lead and customer acquisition
cost
Align sales and marketing
Demonstrate clear ROI, £ not just # of
leads
It’s a Nightmare
Content
Contacts
Connect
Convert
Close
LAMP Turns Chaos > Unified Product Process
Marketing Problem
Generate leads, manage content, get contact data, send to email addresses, publish to Social Media, convert to leads, manage sales, close $$$
$30pm
$15pm
$30pm
$1200pm
$400pm
$30pm
$300pm
$20pm
$3000pm
Cost per acquisition Value of business
LAMP Functionality & BenefitsSave money
1 * subscription
cost effective
Save time
1 * admin
1 * tool
1 * training, less
people
Improve results
1 * process
more leads
LAMLAMPP
CRM “+”
Data & Analytics
Content Management
MarketingAutomation
Social Media Publish
Email & Tracking
LAMP USPs
One unified product
Process not a tool
Cost effective: one
subscription
Low risk: Pay Per Lead
CRM+ for niche markets
LAMLAMPP
CRM “+”
Data & Analytics
Content Managem
ent
MarketingAutomatio
n
Social Media Publish
Email & Tracking
Growing Market Opportunity
2012 2013 2014 2015 20160
1000
2000
3000
4000
5000
6000
7000
8000
9000
ServiceAutoma-tionSales
Gartner 2012
$m
Drivers:
• Cloud
• Social
• Marketing
• Mobile
Market Segmentation & Targets
Target SMEs: UK 167,000, EU 1,583,000, USA 616,000
Tele-marketin
g agencies
Marketingagencies
25-250EmployeesTech CosProf & Tech Services
1-25EmployeesSelf Serve
Positive Early Feedback
Recent quotes from a customer:
“As a small company. Dealing with multiple campaigns lamp 360 is a must have! It does the job of four people and allows me to move between campaigns with one click“ Simon B. Tele-marketing agency
Go to Market Highlights
Direct Sales• Use LAMP !! Efficient
• Create content (IP) for demand
• Tele-sales process in LAMP
• Lead > Demo > 14 day trial
• UK > BRIC > USA & International
Agencies / Partners• Agency specific content
• Partner scheme with margins
LAMP: Early Market Traction• Prototype –
2011• MVP Live –
31/5/136 Prospects2 Proposals
2 Trialers
2 Cust.
The Team
Julian, CEOComshare, NCR, SAS,
Gentia Norkom,
Selling People
Deepak, CTOCisco, Sabre
Jem, Marketing
Amey, Pipex
James, FinanceErnst & Young, Unilibri
Christian, Sales
LAG Lead Gen
Flint, SupportSnap On
Julian – 28 years sales experience, IPO, UK & USA companies. BSc PhysicsSales in IT software, business intelligence, planning and budgeting, CRM, direct & indirect10 years own business – sales outsourcing, 40 companies start up, lead gen and salesTechy sales guy, built own e-commerce business and solution from scratch
Financial Projections
LAMP PricingPer user £28 averageARPU – 5 users: £1680
p.a. – 10 Users: £2364
p.a.
Yr 2 Yr 3
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
0.2
1.3
4.3
-0.3
0.2
3.1
Revenue (£m)
Net Profit (£m)
Investment£503k initially, over 12 months
Accelerated product development (£116k)– Detailed technical support– Roadmap: some deeper functionality, some new
Expanded support, sales & marketing (£387k)– Develop re-usable assets, IP & content
Likely exit: Trade sale 5 years
Summary
Right time in marketBig opportunityGreat product that solves the problemIntegrated, functional and cost effectiveGood team£500k funding for R&D, S&MLet’s get going, now!
Find out more…
Call on +44 (0) 7930 397163Website www.lamp-360.comEmail [email protected]
Supporting Slides
Support 1
Demo screen shots
After login, we have the Divisional / Project / Campaign Selection
Let’s start by creating collateral – upload a whitepaper, create an event or link
The collateral automatically creates a Landing Page
Let’s automate the Campaign with a Stream consisting of a series of Steps
Each step relates to an email template and a piece of collateral
Here we create a simple (or complex) email template
Campaigns grouped in Projects, Target groups and other set up at Project level
Landing pages convert into Contacts (leads) in the system
Contacts > MQLs and internal sales optimised interface
Opportunities allow qualification to full SQLs
Dashboards provide customised overviews and navigation
Find out more…
Call on +44 (0) 202 3397 0725Website www.lamp-360.comEmail [email protected] to newsletter
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