“LAGE WEIDE BY BIKE”Companies make serious effort to stimulate commuting by
bicycle
Speakers: Gert-Jan Stoker (UW/ILW) & Mirjam de Boer (rij2op5)
Lage Weide in numbers 500 companies
18.000 employees
40% companies (70% of all employees) is member ILW (Lage Weide Business Association)
Our target to seduce 150 commuters a day to take the bicycle instead of the car
Ride 2 out of 5 CampaignSparkling Communication
Cyclist Ambassors
Year round program
Pedelec try outs (2 week trials!)
Business Case & Target specific consultation
1) Sustainability
2) Corporate Social Responsibility
3) Corporate Image
4) Vital & healthy employees
5) Parking problems
6) Cost reduction
7) Content employees
8) Flexibility
9) Accesibility
Why companies participate:
Analysis bicycle climate Lage Weide Create save, fast cycling routes
Involve companies in creation of attractive hangouts
Develop cyclist communities of commuters.
•
Pedelec Roadshow in Lage Weide
• Employees of Lage Weide try out newest models• Business inspiration session• Local pedelec shops offer pedelecs
• Organisation by City of Utrecht
NU-Connect: E-bike sharing 5 docking stations at companies Lage Weide by innovator De Boom en het Meer: provider “Go Bike”
system (Copenhagen) NU-Connect.
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