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copyright 2012 Barkley, Inc. All rights reserved.
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http://quiz.sharelikebuy.com/
TIM SABOGLOBAL CREATIVE DIRECTORKRISPY KREME
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MARK LOGANSVP DIGITAL INNOVATIONMOONSHOTBARKLEY INNOVATION LAB
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ORIGINAL GLAZED© DOUGHNUT 6
OUR DOUGHNUTS
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21 COUNTRIES
THE ROAD SIGN 12
THE HOT LIGHT
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DOUGHNUT THEATER™
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PAPER HATS
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OUR FANS 16
OUR FANS 17
OUR SHOPS
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OUR MARKETING 40
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“DONNA CAN SPOT ONE OF THESE LIT UP IN A DEAD FOG AT MIDNIGHT FROM A MILE OFF.”
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“HERE I WAS ABLE TO GET THE BEST DONUTS EVER. KRISPY KREME! THE CLASSIC NEON SIGN, ICONIC OF AN EARLIER AMERICA...”
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THE ONLY TIME I ACTUALLY STOP FOR DOUGHNUTS IS WHEN KRISPY KREME HAS THEIR ‘HOT KRISPY KREME ORIGINAL GLAZED NOW’ LIGHT ON.”
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“THAT IS SUCH A GREAT BUSINESS PLAN — TURN ON A LIGHT AND PEOPLE STOP AND BUY DOUGHNUTS.”
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OH HARK THY WEARY TRAVELERTHROUGH THE DARK AND CHILLY NIGHT.THERE WAS NO MORE A WELCOME SIGHTTHAN THE “HOT NOW” LIGHT!
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• MOBILE TRAFFIC ESCALATING
• ANDROID AND IPHONE EVENLY SPLIT
• NEARLY ALL MOBILE SESSIONS USE THE LOCATOR
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THE IDEA
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PROTOTYPING
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PROTOTYPING
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@KKHOTLIGHTTWEET #HOTNOWAND ZIP CODE TO FIND HOT LIGHTS ON NEAR YOU.
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• OVER 100,000 DOWNLOADS
• 141,000 HOT LIGHT NOTIFICATIONS
• OVER 10,000 BANNERS PER DAY
• ON AVERAGE, EACH STORE’S STATUS HAS BEEN SERVED UP 83,000 TIMES IN LESS THAN 6 MONTHS
. . . PER DAY
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• MOBILE VISITS INCREASED 165% OVER 2011 COMPARED WITH 70% OVERALL SITE TRAFFIC INCREASE
• MOBILE ACCOUNTS FOR 33% OF ALL VISITS, COMPARED WITH 21% IN 2011
• MOBILE VISIT STATS FOR PAGES PER VISIT AND VISIT DURATION DOWN APPROXIMATELY 30% EACH
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76copyright 2012 Barkley, Inc. All rights reserved.
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