Download - Kreyos Brand Identity Book - Kreyos Meteor Smartwatch - Wearable Technology

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Page 1: Kreyos Brand Identity Book - Kreyos Meteor Smartwatch - Wearable Technology

Kreyos Brand standards 2014

Page 2: Kreyos Brand Identity Book - Kreyos Meteor Smartwatch - Wearable Technology

running, running, running. Late meeting to soccer practice. Light post to Light post. drop off. picK up. hands fuLL. papers. Kids. groceries. phone’s ringing…an active Life needs an active soLution.

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Kreyossay heLLo to

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Kreyos Meteor Smartwatch

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1.0 overview 1.1 Overview

1.2 Say Hello to Kreyos

2.0 Kreyos Brand 2.1 Brand Proposition

2.2 Brand Personality

2.3 Brand Values

2.4 Brand Promise

2.5 Brand Audience

3.0 Kreyos visuaL identity 3.1 Logo

3.2 Colors

3.3 Typography

3.4 Photography

4.0 Kreyos appLications 4.1 Business Materials

4.2 Packaging

4.3 Kiosk

5.0 contact information

contents

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whisper sweet nothings to it

Kreyos Meteor Smartwatchwith voice activation

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shaKe it

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Kreyos Meteor Smartwatchwith gesture controls

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get physicaL with it

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Kreyos Meteor Smartwatchwith sports tracking

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get matchy-matchy with itInterchanble Wristbands

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Kreyos Meteor Smartwatchwith interchangeable wristbands

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section 1.0

overview1.1Overview

1.2Who is Kreyos

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overview this BooK is for you. its contents wiLL heLp you in maintaining a consistent Brand LooK and feeL. you don’t need to memorize what you find inside. you won’t Be quizzed. But you wiLL need to use these guideLines often. when executed correctLy, they wiLL enaBLe the Kreyos Brand and our connection with our customers to grow and fLourish.

Every piece of communication we create – from websites to videos to interactive advertising – is an opportunity to tell our audience who we are and what makes us different. Our identity system ensures that our communications visually and verbally reinforce the Kreyos tone and personality at all times. This document includes everything you need in order to express the Kreyos tone and personality throughout any logos, typography, colors and written copy. When combined, each of these elements plays a pivotal role in building and differentiating our unique brand offering.

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who is Kreyos?

Kreyos was created for reguLar peopLe By reguLar peopLe.It was formed by a group of friends whose active lifestyles created a need for combining fitness tracking and extreme mobility with all the functions available on their mobile devices.

Instead of going the traditional route, the founders decided to utilize crowdfunding to make the building of Kreyos truly collaborative with the people who would wear what would become the Meteor on a daily basis.

In the end, they raised $1.5 million, building a solid connection with the public and making Kreyos one of the most successful IndieGoGo campaigns ever.

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section 2.0

Kreyos Brand2.1Brand Positioning

2.2Brand Personality

2.3Brand Values

2.4Brand Audience

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Kreyos was BuiLt for a generation more moBiLe than ever Before. it provides a unique new way to Live a more connected, more active and more simpLified Life than ever imagined.

2.1Brand Positioning

2.2Brand Personality

2.3Brand Values

2.4Brand Audience

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Brand personaLity coLorfuL

confidentstyLishenergeticfreshinspirationaL

The Brand Personality is based on a set of feelings that we aim to convey through all Kreyos products and any marketing efforts. It is the visual and verbal personification of our brand.

2.1Brand Positioning

2.2Brand Personality

2.3Brand Values

2.4Brand Audience

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Brand vaLues

As the saying goes,

“if you don’t stand for something, you’LL faLL for anything.” Our brand values are what we stand for; they are the timeless principles at the core of all of our endeavours. Following them helps to build a more consistent brand presence and establishes us as a leader in our category.

Kreyos is...

intuitive design-centric current

innovative simpLe sociaLLy aware

2.1Brand Positioning

2.2Brand Personality

2.3Brand Values

2.4Brand Audience

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Brand audience

youthfuL

tech-savvy

active

2.1Brand Positioning

2.2Brand Personality

2.3Brand Values

2.5Brand Audience

Growing up doesn’t mean getting old.

Kreyos owners are refreshingly upbeat and fun to be around. Their tech is an extension of this attitude, and is a physical representation of how they view life.

Old tech is no tech at all.

Kreyos owners are early adopters. They love being on the cutting edge of technology, constantly the first of their friends to discover and own new gadgets.

Down time is “doing” time.

Kreyos owners are always on the go, always finding new adventures, always discovering new ways to push themselves. And their technology.

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section 3.0

visuaL id3.1Logo

3.2Iconography

3.3Colors

3.4Typography

3.4Photography

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Kreyos Logo

The Kreyos logo consists of custom letterforms that should never be altered in any way. Always use the color version of the Kreyos logo when possible. Use a grayscale or monochromatic logo when production dictates.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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Logo on white Logo on BLacK

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Primary Logo Black

Primary Logo Black

Primary Logo 50% Black

Primary Logo 50% Black

3.1Logo

3.2Colors

3.3Typography

3.4Photography

Secondary Logo Black

Secondary Logo Black

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Logo guideLinesIn order to gain maximum visibility, the Kreyos logo should always appear with the minimum area of clear space around the logo. This space is determined by “x”, which corresponds to the height of the “K”, as illustrated in the diagram, and should always remain free of any other elements.

In order to maintain the logo’s integrity across a variety of media, it is recommended to not go smaller than 1” in width, or 75 pixels on web.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

Clear Spacing

Minimum Size

1”

x

x x

x

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Colors - Do not change the colors on any of the logos.

Elements - There should not be any additional elements added to the logos.

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Rotation - The logos should always maintain a level baseline.

Scale - The proportions of the logos should not be altered in any way.

Contrast - The logos should always be placed in locations that are not too complex

Orientation - The logos should never be altered or flipped in order to maintain proper legibility

LogoguideLinesThe Kreyos logo should not be presented in any colors, other than those defined in this guide, and should only be placed on neutral colored backgrounds. This will allow the brand to remain visually intact even if it is surrounded by multiple third party entities or other properties. If the logo is placed over a photograph, the image must be tinted or dark enough so it does not interfere with the logo’s legibility. Additionally, the proportions and angle of the logo should remain consistent, as outlined here.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

Don’t

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co-BrandingWhen co-branding with another company retain a clear space around the logo using “x”, which is determined by the width of the Kreyos “K”.

x

x

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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iconography Using a consistent family of icons, we’re able to convey messaging visually and without an overuse of copy. These icons are fresh and bold, with a dynamic feeling to them and clear meanings.

3.1Logo

3.2Iconography

3.3Colors

3.4Typography

3.4Photography

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Kreyos coLorsThis color palette is specific to the Kreyos brand. It is meant to be used as the primary color system in all communications. When attempting to match these colors always refer to their PMS chips. This is the more reliable color source, versus varying monitorsand laser printers.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

Kreyos Green

pms 375 c

c 34 m 0 y 100 k 0r 183 g 218 b 2hex #b7da02

Kreyos Cyan

pms 305 c

c 67 m 4 y 0 k 0r 28 g 188 b 242hex #00bbf1

Kreyos Magenta

pms 807 cKreyos Black

BLacK 6 c

c 12 m 82 y 0 k 0r 236 g 69 b 183hex #eb45b7

c 65 m 53 y 51 k 100r 0 g 0 b 0hex #000002

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League Gothic Reg28 pt

League Gothic Italic28 pt

primary typography League gothic is our primary

typeface. it is BoLd, cLean and easy to use.

aBc 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+

ABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+

These typefaces are intended for all Kreyos communications. The primary typography set is the Open Sans family.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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Helvetica Neue Light58 pt

Helvetica Neue Med58 pt

Helvetica Neue Light24 pt

Helvetica Neue Med24 pt

HelveticaNeueABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+

ABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+

secondarytypographyThese typefaces are intended for all secondary typography. The main messaging font is Helvetica Neue Light. For sub-messaging use both Helvetica Neue Light and Medium in upper and lower case.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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HeadlineLeague Gothic RegAll Caps

SubheadHelvetica Neue Med

Product DescriptorHelvetica Neue Med

Visit URLHelvetica Neue Med

Body Copy / LegalHelvetica Neue Light

messaging and hierarchy

weLcome to our compLeteLy connected worLd.Kreyos was created for regular people by regular people.

Meteor

Learn more at kreyos.com

© 2014 Movitaa Labs LLC. All rights reserved. Kreyos and Kreyos and logo are trademarks and/or service marks of Movitaa Labs LLC. The names and logos of other third parties, their products and service names used herein, may be trademarks and/or service marks of their respective owners.

There is a method to the madness. To ensure the clearest and most effective messaging, these guidelines should be adhered to and all the appropriate typefaces used accordingly.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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LifestyLe photography styLeThe photographic style for the Kreyos brand should be authentic and of-the-moment. It should feel like real-life snapshots among friends, and should capture users in vibrant, aspirational environments enjoying their favorite products and places, unabashedly happy to have what they want.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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product photographyThe photographic style for the Kreyos product should be complementary of the lifestyle photography. It should be fresh, bright and vibrant, with the product placed in clean, aspirational environments.

3.1Logo

3.2Colors

3.3Typography

3.4Photography

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section 4.0

appLications4.1Business Materials

4.2Packaging

4.3Kiosk

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Business materiaLs

These materials should reflect the spirit and values of Kreyos, utilizing bright colors, established typefaces and an overall fresh and clean aesthetic.

4.1Business Materials

4.2Packaging

1234 Kreyos Ave.City, State45678

4.3Kiosk

fpo

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pacKaging

FPO

4.1Business Materials

4.2Packaging

4.3Kiosk

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pacKaging

FPO

4.1Business Materials

4.2Packaging

4.3Kiosk

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KiosK

FPO

4.1Business Materials

4.2Packaging

4.3Kiosk

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KiosK

FPO

4.1Business Materials

4.2Packaging

4.3Kiosk

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KiosK

FPO

4.1Business Materials

4.2Packaging

4.3Kiosk

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section 5.0

contact information

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if you have any questions, comments or suggestions regarding the use of this guide, pLease contact:

contactinfo

Steve [email protected] 408.757.0035

Patricia A Roché[email protected]

Mike [email protected] 123.456.7890

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© 2014 Movitaa Labs LLC. All rights reserved. Kreyos and Kreyos and logo are trademarks and/or service marks of Movitaa Labs LLC. The names and logos of other third parties, their products and service names used herein, may be trademarks and/or service marks of their respective owners.