Marta Klepka
Sofia, 26.10.2011
Ukraine joins the most advanced markets
Lauris Lietavietis
17.02.2012
2
• a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world
• ‘one stop shop’ for everyone who needs to measure the website, plan and
deliver effective online campaigns or use the internet as a communication channel
About us
3
• since 2006
• 5 employees in Kiev
• gemiusAudience is online audience measurement standard
Gemius in Ukraine
4
Big switch for gemiusAudience in Ukraine
From cookie panel
5
Big switch for gemiusAudience in Ukraine
To fusion panel
6
Fusion Panel Approach
SCRIPTED WEBSITES
Cookie Panel (n=80 000+)
Software Panel (n=5 000 – 10 000)
…
ALL WEBSITES
Fusion Panel
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• data about all websites, not just the scripted ones
• around 500 biggest websites at the moment, the number will increase
What it means?
8
What it means?
No 1
No 7 No 6
No 50
No 5
9
What it means?
Much more than media
planning data
No 28
No 11
No 57
No 65
10
What it means?
No 57
36%
64%
What is the distribution of real deals on the site?
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• requests from market
• growth and size of the market
• internet marketing trends
Reasons
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Cookie panel
Fusion panel
Software panel
3 types of gemiusAudience panels in more than 30 countries
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gemiusAudience methodologies
Fusion Panel Software Panel Cookie Panel
• Czech Republic • Hungary • Russia • Denmark • Israel • Turkey (test) • Belarus (test) • MENA (test) • Ukraine
• Poland
• Slovakia • Estonia • Latvia • Lithuania • Ukraine • Slovenia • Croatia • Bosnia&Hercegovina • Bulgaria • MENA (17 countries) • Serbia • Moldova (launch)
THANK YOU
Join us @: Facebook.com/GemiusGroup Twitter.com/Gemius Slideshare.net/Gemius_com YouTube.com/WwwGemiusCom
Contact:
Lauris Lietavietis Audience research product manager (BY, EE, LT, LV, MD, RUS, UA) [email protected]
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