Khotchatham Narerk (Cake)
5505010080Public RelationsAjarn Charlie Hill
Catalyst Language Center
• Catalyst Language Center is a new language school in Khon Kaen, Thailand. • We opened our doors last year, and have spent the last several months getting
our programs set up and making sure everything is up and running smoothly. • Our main focus is high school students. • We provide several programs designed to get them up to speed with the
language skills they will need in college. • Our strongest selling point is the experience and training of our instructors. • Since we see ourselves as being here to serve the community, we strive to keep
our fees affordable.
Background
KEY COMMUNICATION
• A language school
• Catalyst Language Center
• We offer short-term courses and long-term courses, also standardized test preparation classes taught by trained teachers who have experience in teaching from all over the world.
• The fee is 150 Baht an hour per student
• We do small class sizes so our students can get individual attention from the teachers. We allow only six students per class. And nobody can beat our prices!
TARGET AUDIENCEPrimary :
• High school students in the Khon Kaen age between 15-18 years old
• Upper middle class
• The Life Matrix: Digital, free, young spirited People who seek to speak English as second language, Students who aware of how important English language is.
• Emulator – achiever Learner
• People who are fans of....(e.g. technology, beauty products) Western and European Culture
Secondary:
• The parents of the high school students
• Digitally aware The awareness
• Upper middle class
• Part of a couple – partner primary target
OBJECTIVES• Objectives
- To help students transition successfully from high school to international college
- To be seen as the best affordable English school in Khon Kaen
• Media outlets
- local newspaper
- social media such as Facebook and Twitter
• Creating a buzz on social networking
- We are giving away a free one-hour class to the first 30 students
who make a call to our school and register.
• Class of consumers
- We want to reach the middle class and the upper class consumers.
PR STRATEGY
• Giving away free classes for 30 high school students
• Giving away free writing instruments to those who show up at our language school on the first day opened
• Giving away free T-shirt with our school logo
Budget and Promotional StrategyCampaign Budget : 30,000 baht
Promotional Posters 10,000 baht 200 baht per poster for 50 posters.
Free Writing Instruments. 2,000 baht for 500 packages(Each package contains 2 Pen, 2 pencils, 1 eraser 1 ruler and 1 notebook. All together will cost 40 baht per package)
Giving away t shirt with printed Catalyst School logo to students who signed up
12,000 baht (120 baht per t-shirt)
Buying a an advertisement space on Facebook
6,000 baht
Total 30,000 baht
Khon Kaen• The province of Khon Kaen is located in the Northeast region of Thailand.
• The city also has one of the largest university in the North East, Khon Kaen University
Strength• All Native English teachers have a degree in teaching and much teaching
experience
• The programs designed are based on our combined teaching experience, and on time-tested techniques
•We offer short term courses, long term courses and sstandardized-test preparation courses such as TOEFL, IELTS, etc.
•We provide very affordable price
•We only do small size class; only 6 students
Courses
• Fast track summer program
• Comprehensive four-year program
• Standardized-test preparation (TOEFL, IELTS, etc.)
TARGET PRESS
Online Social Media
- Facebook Page
Thank You
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