Download - Keyword Relevancy

Transcript

WHEN BEGINNING AN ARTICLE, REMEMBER…

WHEN BEGINNING AN ARTICLE, REMEMBER…

• The keyword does not have to be the topic

of the article.

WHEN BEGINNING AN ARTICLE, REMEMBER…

• The keyword does not have to be the topic

of the article.

• The keyword does not have to be used in

the article.

WHEN BEGINNING AN ARTICLE, REMEMBER…

• The keyword does not have to be the topic

of the article.

• The keyword does not have to be used in

the article.

• The whole keyword does have to be used

in the ideation.

FOR EXAMPLE . . .

FOR EXAMPLE . . .

• If the keyword is “auto glass repair,” the article does

not have to talk exclusively about auto glass repair.

FOR EXAMPLE . . .

• If the keyword is “auto glass repair,” the article does

not have to talk exclusively about auto glass repair.

• The words “auto glass repair” do not necessarily

have to be used in the article.

FOR EXAMPLE . . .

• If the keyword is “auto glass repair,” the article does not have to talk exclusively about auto glass repair.

• The words “auto glass repair” do not necessarily have to be used in the article.

• But the words “auto glass repair” do need to be used when coming up with an idea for the article.

TAKE THIS ARTICLE, FOR EXAMPLE…

. . .

IN THIS ARTICLE…

• “Auto glass repair” is not the topic of the article.

• The article does not use the phrase “auto glass

repair.”

• But it’s obvious that “auto glass repair” was used in

the ideation because the article is relevant to this

subject.

NOW, ABOUT THE VERTICAL

NOW, ABOUT THE VERTICAL

• The article needs to fit under the vertical.

NOW, ABOUT THE VERTICAL

• The article needs to fit under the vertical.

• The vertical is essentially the theme of the

website where the article will be

published.

NOW, ABOUT THE VERTICAL

• The article needs to fit under the vertical.

• The vertical is essentially the theme of the

website where the article will be

published.

• 2-part verticals should be considered as a

whole (Construction & Contractors,

Tourism & Traveling, etc.)

HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND

THE VERTICAL WELL

HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND

THE VERTICAL WELL

• Keyword: Trucking

HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND

THE VERTICAL WELL

• Keyword: Trucking

• Vertical: Business

. . .

HERE’S ANOTHER EXAMPLE

• Keyword: humidifiers

• Vertical: Construction & Contractors

INTERSECTING INDUSTRIES

INTERSECTING INDUSTRIES

• This last article is also a good example of using

intersecting industries.

INTERSECTING INDUSTRIES

• This last article is also a good example of using

intersecting industries.

• With intersecting industries, the industry listed in the

vertical needs to take precedence.

INTERSECTING INDUSTRIES

• This last article is also a good example of using

intersecting industries.

• With intersecting industries, the industry listed in the

vertical needs to take precedence.

• The humidifier article touches on some home &

garden and health & medical things.

INTERSECTING INDUSTRIES

• This last article is also a good example of using

intersecting industries.

• With intersecting industries, the industry listed in the

vertical needs to take precedence.

• The humidifier article touches on some home &

garden and health & medical things.

• But construction & contracting is still the main

industry; the article focuses on the air in the entire

house and on having a contractor install a whole

house humidifier.

ABOUT SPECIAL CONSIDERATIONS

ABOUT SPECIAL CONSIDERATIONS

ABOUT SPECIAL CONSIDERATIONS

They trump all.

HERE’S AN EXAMPLE

• Keyword: 3D Ultrasound

• Vertical: Health and Medical

• Special Considerations: "Please write about finding

out the gender identity of a baby before it is born."

ASK YOURSELF…

ASK YOURSELF…

• Does the keyword have a prominent place

in the article?

ASK YOURSELF…

• Does the keyword have a prominent place

in the article?

or

ASK YOURSELF…

• Does the keyword have a prominent place

in the article?

or

• Was the whole keyword used in the

ideation?

ASK YOURSELF…

• Does the keyword have a prominent place

in the article?

or

• Was the whole keyword used in the

ideation?

• Does the keyword fall under the vertical?

ASK YOURSELF…

• Does the keyword have a prominent place

in the article?

or

• Was the whole keyword used in the

ideation?

• Does the keyword fall under the vertical?

• If intersecting industries are used, does

the listed industry take precedence?

ASK YOURSELF…

• Does the keyword have a prominent place in the article?

or

• Was the whole keyword used in the ideation?

• Does the keyword fall under the vertical?

• If intersecting industries are used, does the listed industry take precedence?

• Does the article follow the Special Considerations?

If you answered “Yes” to these questions,

If you answered “Yes” to these questions,

If you answered “Yes" to these questions,

your article probably works for the keyword.

If you answered “Yes” to these questions,

your article probably works for the keyword.

AS ALWAYS…

If you have any questions, email us at

[email protected].