© 2012 SAP AG. All rights reserved. 1
Social Media We want to hear from you
T
http://twitter.com/SAPMobile
http://www.facebook.com/sapmobile
(SAP Mobile)
Webcast Highlights
Participate in today’s TweetChat
#MobileInsights
SAP Mobile Insights Webcast Series
http://bit.ly/sapmobileinsight
Mobile Sense Thought Leadership Series (webcasts & white papers):
http://fm.sap.com/mobilesense
Keep the Pumps Flowing and Your
Ecosystem Thriving with Mobile Technology
Dr. Heiko Loechelt
Solution Manager, Industry Solutions - IBU Oil & Gas , SAP
Jeffrey Owens
Senior Business Consultant, SAP
© 2012 SAP AG. All rights reserved. 4
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
Legal disclaimer
© 2012 SAP AG. All rights reserved. 5
Today’s Presenters
Dr. Heiko Loechelt
Solution Manager, Industry Solutions - IBU Oil & Gas , SAP
Jeffrey Owens
Senior Business Consultant, SAP
© 2012 SAP AG. All rights reserved. 6
Agenda
A rapidly changing world requires business transformation
Virtualize, accelerate, and transform
The transformed oil & gas company
SAP enterprise mobility for oil & gas
In conclusion
A rapidly changing world
Requires business transformation
© 2012 SAP AG. All rights reserved. 8
Key trends shaping the oil & gas industry
Capacity
Drilling deeper and going
farther
Venturing into unstable
regions
Aging infrastructure
Aging workforce
Shrinking water supplies
Political
& Regulatory
Increasing fines
Increasing import/export
restrictions
Drilling bans and
restrictions
Increasing emissions
Environmental
sensitivities
Media coverage of oil
and gas incidents
Price volatility
Customer churn
Increasing security risks
Contractual penalties on
production delays or
shortfalls
Cost of reclamation
Social & Economic Technological
Innovation
New sources – tar sands,
shale, coal seams
Fracturing, injection
Exploration and detection
equipment
Deep drilling
Water treatment
Remote condition
monitoring
Geo-tagging/tracking
On-shore enterprise
systems for off-shore
platforms
© 2012 SAP AG. All rights reserved. 9
The resulting drivers
Infrastructure
Increase extraction and
shift in refining capacity
Replace and upgrade
equipment
Prolong equipment life
Prevent asset failures
Increase security
Remote condition
monitoring
Increase EHS monitoring
Promote safety
Improve productivity
Transfer knowledge
Improve contractor
tracking and
management
Emergency response
training
Manage 3rd party “fly-ins”
Customer
Improve customer loyalty
Reduce production
shortfalls
Reduce shipping delays
Provide online access
and visibility to
production and shipping
Reduce costs to support
competitive pricing
Streamline and improve
trading, contracting, and
payments
Workforce Management
Timely, reliable, and
relevant analytics
Visibility to assets,
workforce, and supply
chain
Balance supply and
demand
Increase revenue and
ROA
Reduce cost of
production
© 2012 SAP AG. All rights reserved. 10
Successful oil & gas companies…
Real-time online mobile solutions
Locate stations
Collaborate and trade
Fly in for service
Recognize their assets are distributed, their people are mobile,
and their customers are on-the-go
Mobile analytics
Access targeted, personalized
information and mission-critical
activity
Make better decisions
Respond quickly to emerging
opportunities
Field Workforce Customers & Partners Managers & Executives
They empower stakeholders with mobile solutions
Streamline operations
Tear down data and communication
silos
Automate critical activities and core
business processes
Keep oil and gas flowing
© 2012 SAP AG. All rights reserved. 11
Improve workforce safety and
productivity, optimize asset
performance, and transform
production
Rapidly analyze asset and
service performance,
customer trends, financials,
and regulatory exposure
Bring customers, suppliers,
and partners closer to their
oil & gas partners and
improve loyalty/collaboration
Result Result Result
Shortened work cycles
Improved work quality
Reduced failures
Reduced safety incidents
Reduced risk of catastrophe
Faster response to markets
Improved ordering/shipping
Improved service fly-in efficiency
Improved permit processing
Improved financing
Faster response to markets
Improved trading/margins
Reduced risk and
associated costs
Reduced regulatory fines
Deferred capital expenditures
Successful oil & gas companies Harness the power of mobile solutions to…
Field Workforce Customers & Partners Managers & Executives
Virtualize, accelerate, and transform
© 2012 SAP AG. All rights reserved. 13
Mobile solutions virtualize business
connect to enterprise data
collaborate with partners
conduct business
Mobile enables you to anytime, anywhere
Analytics
Personal Productivity
& Safety
Partner Collaboration
Core Business Processes
Customer Engagement
Perform safety checks
Receive/respond to alerts
Submit requests (leave, etc.)
Manage approvals
Receive training
Locate stations
Pay credit cards
Manage contracts/orders
Coordinate shipping
Manage issues/problems
Collect and manage samples
Execute daily drilling orders
Conduct operator rounds
Submit operator logs
Maintain equipment
Manage MRO inventory
Manage assignments & fly-ins
Certify for facility access
Analyze performance
Submit time and billings
© 2012 SAP AG. All rights reserved. 14
…accelerate execution and decision making…
Bring new fields, wells, rigs,
pipelines on line faster
Shorten approval and
permit-to-work times
Train and integrate new employees
and contractors faster
Integrate new partners and
suppliers faster
Order and deliver parts faster
Respond instantly to changing market, demand, supply conditions
Real-time interaction with
customers, partners, traders
Adopt new regulatory
requirements faster
Get ahead of production
changes and fluctuations
Price and trade faster
Shorten billing/collection cycles
Real-time continuous customer
visibility
Launch new products/services faster
Engineering & Construction
Logistics & Admin
Connected
Disconnected
Real-Time Service & Support
Sales & Marketing
Executives
Maintenance & Production
Get ahead of failures and
incidents
Shorten shutdowns/restarts
© 2012 SAP AG. All rights reserved. 15
…and transform the traditional business
Manual
processes
No direct visibility
to end customer
Silos of
information
Traditional
communications
SAP for
CPG Commercial & Retail
Distribution
Sales
Equipment
Manufacturer
Engineering Services
Supplier
Oil & Gas
Production
© 2012 SAP AG. All rights reserved. 16
… into a Better Run Business
Personal safety
& productivity
Intelligent
decisions
Improved
margins
Operational
visibility
Entire value chain powered by mobile processes
Mobile Processes
Commercial & Retail
Distribution
Sales
Equipment
Manufacturer
Engineering Services
Supplier
Oil & Gas
Production
© 2012 SAP AG. All rights reserved. 17
… into a Better Run Business
Mobile Interactions
Entire value chain connected in real-time
Streamlined
supply chain
Immediate
decisions
Improved
fulfillment Better value
chain
visibility
Commercial & Retail
Distribution
Sales
Equipment
Manufacturer
Engineering Services
Supplier
Oil & Gas
Production
Mobile Processes
© 2012 SAP AG. All rights reserved. 18
…into a fully integrated value chain
Entire ecosystem connected in real-time and powered by mobile processes
Silos of information
torn down
Proactive &
predictive decisions
Customer
intimacy
360o view of
ecosystem
Commercial & Retail
Distribution
Sales
Equipment
Manufacturer
Engineering Services
Supplier
Oil & Gas
Production
Mobile Interactions
Mobile Processes
The transformed oil & gas company
© 2012 SAP AG. All rights reserved. 20
Oil & gas companies have unique needs in the field
Full offline/disconnected mobile capability
Geo-tagging and map-based routing and location
Machine-to-machine (MTM) communication
Real-time asset and workforce geospatial tracking
Linear asset inspections
Geo-tagging and location-based services (LBS)
Interactive 3-D visualization
Long-cycle and complex maintenance
Rugged, intrinsically safe, and approved mobile devices
Intuitive and easy-to-use in physically challenging conditions
Built-in safety checks, steps, permits, approvals
Real-time workforce geospatial tracking and geo-fencing
Volatile Environment
Distributed/Dynamic Assets & Workforce
Linear Assets
Large Complex Assets
© 2012 SAP AG. All rights reserved. 21
Mobile apps for core business processes
Upstream
Exploration & seismic survey
Construction / installation of wells
Daily Drilling reports
Sampling and lab testing
Operator rounds
EHS / Fire & Safety Rounds
Well, rig, pipeline maintenance
Spares and tools
Emergency response
Supervision and route scheduling
Midstream
Construction / installation
Operator rounds
Sampling, lab testing, QA
EHS / Fire & Safety Rounds
Plant maintenance
Inventory management
Emergency response
Shipping and transport
Supervision and scheduling
Commercial sales
Downstream
Fleet maintenance
Shipping and transport
EHS / Fire & Safety rounds
Commercial sales
Filling stations
o Facilities management
o Inventory management
o Sales and service in
developing countries
Keep production running and oil and gas flowing
Exploration Customer Commercial
& Retail
Refining Transportation Development Extraction
Oil Supply Chain
© 2012 SAP AG. All rights reserved. 22
Mobile apps for key roles
Customer
Account management
Order management
Contract management
Production tracking
Supply chain collaboration
Station locator
Credit card management
Partner
Account management
Skills and certification mgmt.
Service entry sheets
Fly in security permits/training
Permit-to-work
Safety checks
Emergency notifications/alerts
Time, materials, expense reporting
Employee
Permit-to-work / Trainings
Safety checks/PRAs
Emergency notifications/alerts
Approvals / Audits
Asset management
Operator & Safety Rounds
Certification management
Administration/support
Transform the way of doing business
Social media based outreach Community-based workspaces Channel to the Channels
© 2012 SAP AG. All rights reserved. 23
Mobile analytics apps
Customer
Spending
Pricing
Orders
Contracts
Material
Partner
Contract/revenue performance
Assignments
Job performance
Employee
Asset criticality and risk
Production performance
Asset performance
Crew performance
Workforce utilization
Parts utilization
Work/project status
Workload balancing
Executive
Market prices / trading
Demand
Contract performance
Operations performance
Maintenance performance
Equipment performance
Partner / supplier performance
Financial performance
Compliance performance
Transform the way we make decisions
SAP enterprise mobility for oil & gas
© 2012 SAP AG. All rights reserved. 25
Industry’s most complete portfolio of apps And rapidly growing…
SAP Work Manager
SAP Rounds Manager
SAP EHS Safety Issue
SAP ERP Quality Issue
SAP Work Manager
SAP Service Manager
SAP Inventory Manager
SAP Rounds Manager
SAP Visual Enterprise Viewer
SAP EHS Safety Issue
SAP ERP Quality Issue
SAP Transport Notification
SAP Inventory Manager
SAP EHS Safety Issue
SAP ERP Quality Issue
SAP Precision Retailing
SAP Retail Store Ops Manager
SAP CRM Sales
SAP Sales Order Notification
SAP Customer and Contacts
SAP ERP Order Status
SAP Customer Briefing
SAP Cust. Financial Fact Sheet
SAP Business Objects Mobile BI
SAP Business Objects Explorer Mobile
SAP Strategy Management
SAP GRC Access Approver
SAP GRC Policy Survey
SAP Payment Approvals
SAP Finance mobile apps SAP Human Resources mobile apps SAP Procurement mobile apps SAP StreamWork for Mobile
Engineering /
Construction
Logistics
& Admin
SAP Hana
SAP Mobile Platform
Sybase 365 Messaging
SAP Workflow
Service &
Support
Sales &
Marketing Executives
Maintenance
& Production
© 2012 SAP AG. All rights reserved. 26
This SAP industry-leading mobile app maintains, inspects, and repairs mission-critical assets
Keeps the drills running, trucks hauling, and conveyors rolling
Business Value
Increase plant, equipment, and fleet performance
Improve workforce productivity and safety
Reduce overtime and cost of maintenance
Promote 360° view of operations
Reduce unplanned downtime
Use Cases
Enable the maintenance side of your business
Install and geo-tag equipment, including meters
View asset schematics, history, dependencies
Execute to guided workflows
Generate notifications and work orders
on-the-spot
Report worker status, progress, and location
Empowering field workforce SAP Work Manager Click to see
the demo
SAP insights and references
Oil & gas companies that monitor asset performance in
real time can improve their asset productivity by up to
36%
© 2012 SAP AG. All rights reserved. 27
This SAP industry-leading mobile app inspects assets, performs service and promotes compliance
Manages risk and prevents the unacceptable
Business Value
Prevent/reduce production stoppages and delays
Prevent and reduce safety incidents
Reduce maintenance costs
Increase regulatory compliance
Use Cases
Perform maintenance inspections
Execute environmental, health, fire, and safety
inspections
Execute compliance inspections
Take measurement points
Empowering field workforce SAP CRM Service Manager Click to see
the demo
SAP insights and references
Oil & gas companies that monitor asset performance in
real time can reduce un-planned downtime or outages
up to 55%
© 2012 SAP AG. All rights reserved. 28
The SAP industry-leading mobile app for handling and managing parts in the warehouse and the field
Keeps your valuable parts and spares under control and ready to respond
Business Value
Ensure mission-critical parts are available when
needed
Prevent obsolescence
Control/manage theft and shrinkage
Reduce inventory carrying costs
Use Cases
Manage parts and spares inventories
Perform cycle counts
Receive, transfer, issue, and adjust
Manage parts during inspections, maintenance,
repairs
Empowering field workforce SAP Inventory Manager
Click to see
the demo
SAP insights and references
Oil & gas companies that mobilize inventory
management can reduce their manpower by 75%
© 2012 SAP AG. All rights reserved. 29
Empowering field workforce SAP Rounds Manager
Uses Cases
Take measurement points
Conduct operator rounds
Perform maintenance inspections
Execute environmental, health, fire and safety
inspections
Execute compliance inspections
Business Value
Prevent/reduce production stoppages/ delays
Prevent and reduce safety incidents
Reduce maintenance costs
Increase regulatory compliance
Click to see demo
SAP’s industry leading mobile app collects meter readings,
inspects assets, promotes compliance
Manages risk and prevents the unacceptable
SAP insights and references
Oil & Gas companies that monitor asset performance
in real – time can reduce Un-Planned Downtime Or
Outages by up to ~55%
© 2012 SAP AG. All rights reserved. 31
Case Study
BP
CHALLENGE Natural gas fields in the US Rockies, the San Juan Basin, the
American “heartland” (the Permian, Anadarko and Arkoma Basins),
and the onshore Gulf Coast
35 drilling rigs and 60 service units and thousands of wells
Supply 4% of the total U.S. consumption of natural gas
150 users rolling out to total of 600, integrated into Maximo
IMPLEMENTED SOLUTION Work order management including asset auditing
Pressure safety valve inspections (regulatory)
PVR reporting into Energy Components (TietoEnator Software)
Inventory management (SAP WM)
BENEFITS One hour of time savings per day per employee
Improved regulatory compliance
Improved quality of data in backend systems
Reduced IT total cost of ownership of mobile software systems
© 2012 SAP AG. All rights reserved. 32
LoB/Industry Apps Customer/Partner Apps Analytics Apps
SAP Store – Mobile Apps
SAP Mobile Platform
Support for All
Popular Devices
Instant
Mobilization
Full-Service
Platform
Backend Agnostic
End-to-end solution from SAP
Employees Clients Partners
Presentation Frameworks
Application Services
Foundation Services
Afaria Managed Mobility
RDS
Consulting
3rd Party Solutions SAP Solutions DBs Sybase 365
In conclusion
© 2012 SAP AG. All rights reserved. 34
SAP mobile value proposition for oil & gas companies Virtualize, accelerate, and transform
Backed by scale
of SAP and partner
Ecosystem
Scale to a highly
distributed
infrastructure and
customer base
An SAP strategic
pillar
Largest development
effort in the industry
Broadest range of
supported devices –
ultra-rugged
intrinsically safe to
consumer grade
SAP is proven leader
in mobilizing core
business processes
Solid roadmap of
enhancements
Most complete
mobile solution in
the industry
Easily configurable
packaged apps for
roughnecks,
drillers, and
operators
BYOD and app
store support for
non-maintenance/
production roles
Transformative
solutions for
leadership
Accelerate your
decisions
and responses
Adopt new
regulatory
requirements faster
Bring wells, fields,
and plants online
faster
Price and trade
faster
Get ahead of
failures, stoppages,
and incidents
Integrate new
partners, suppliers,
customers,
employees faster
Virtualize
your workforce,
customers, partners
Unleash or
untether the
workforce
Make the mobile
experience the
enterprise-wide
experience
Mobilize the
worker’s entire
daily experience,
rather than merely
discrete functions
Transform the way
you do business, and
thus your ecosystem
Reduce
environmental
impact
Reduce cost of
doing business
Free up funds for
investment
Save lives and
promote health
Measurably and
directly affect
customers,
partners, and
communities
1 2 3 4 5
© 2012 SAP AG. All rights reserved. 35
How can SAP work with you?
Like to learn more about a specific solution?
. . . we can schedule a focused deep dive
Have an idea for a potential mobility solution?
. . . we can help refine the use cases and potentially
explore creation of a prototype
Need a robust business impact analysis for your
mobility investments?
. . . we can work with you to leverage our benchmarking
and value-engineering capabilities
In the process of formulating your mobility strategy?
. . . we can assist you in the creation of a prioritized
mobility roadmap and strategy
Thank You!
Contact information:
Further Information:
SAP Mobile Store
SAP Road Maps
SAP Mobile for Oil&Gas
Closing and Q&A
Participate in today’s TweetChat
#MobileInsights
SAP Mobile Insights Webcast Series
http://bit.ly/sapmobileinsight
December 12th – Create User-Centric, Custom Mobile Apps with the
SAP Mobility Design Center
Mobile Sense Thought Leadership Series (webcasts & white
papers):
http://fm.sap.com/mobilesense
© 2012 SAP AG. All rights reserved. 38
© 2012 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose
without the express permission of SAP AG. The information contained herein may be
changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary
software components of other software vendors.
Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are
registered trademarks of Microsoft Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,
System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power
Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA,
pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,
RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,
Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation.
Linux is the registered trademark of Linus Torvalds in the United States and other countries.
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered
trademarks of Adobe Systems Incorporated in the United States and other countries.
Oracle and Java are registered trademarks of Oracle and its affiliates.
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin
are trademarks or registered trademarks of Citrix Systems Inc.
HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®,
World Wide Web Consortium, Massachusetts Institute of Technology.
Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C,
Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc.
IOS is a registered trademark of Cisco Systems Inc.
RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry
Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App
World are trademarks or registered trademarks of Research in Motion Limited.
Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,
Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,
Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are
trademarks or registered trademarks of Google Inc.
INTERMEC is a registered trademark of Intermec Technologies Corporation.
Wi-Fi is a registered trademark of Wi-Fi Alliance.
Bluetooth is a registered trademark of Bluetooth SIG Inc.
Motorola is a registered trademark of Motorola Trademark Holdings LLC.
Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, SAP HANA, and other SAP products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks of SAP AG in Germany
and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks
of Business Objects Software Ltd. Business Objects is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
registered trademarks of Sybase Inc. Sybase is an SAP company.
Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks
of Crossgate AG in Germany and other countries. Crossgate is an SAP company.
All other product and service names mentioned are the trademarks of their respective
companies. Data contained in this document serves informational purposes only. National
product specifications may vary.
The information in this document is proprietary to SAP. No part of this document may be
reproduced, copied, or transmitted in any form or for any purpose without the express prior
written permission of SAP AG.