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| Kenshoo: Proprietary and Confidential1
Partner Case Study
adMarketplace
| Kenshoo: Proprietary and Confidential2
Performance Beyond the Major Search Engines
Andries de Villiers, SVP, adMarketplace
Steve Gibson, Associate Dir of Search, Garage Team Mazda
| Kenshoo: Proprietary and Confidential3
PERFORMANCE BEYOND THE MAJOR SEARCH ENGINES
How Mazda is dominating their competition with adMarketplace
| Kenshoo: Proprietary and Confidential4
adMarketplace partners with Kenshoo
“Kenshoo has integrated adMarketplace as a search channel allowing mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform. It passes brand conversion data to adMarketplace's Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network.
adMarketplace allows brand advertisers to expand their reach outside the networks of Google, Bing and Yahoo, and to be found through up to 800 million additional searches daily.”
| Kenshoo: Proprietary and Confidential5
Overcome Diminishing Returns
| Kenshoo: Proprietary and Confidential6
adMarketplace Offers Transparent, Granular control with Advertiser 3D
Bid on Keywords by Traffic Source
Bid by Device Type
Bid by Operating System
| Kenshoo: Proprietary and Confidential7
Performance beyond the Major Search Engines
adMarketplace Cost Per KPI was 8.4% lower than Google Core Search, 71.2% lower than Google SPN, and 68.7% lower than Yahoo/Bing Network
adMarketplace Conversion Rate was 3.6% higher than Google Core Search, 37.4% higher than Google SPN, and 25.5% higher than Yahoo/Bing Network
| Kenshoo: Proprietary and Confidential8
Andries de Villiers, SVP, adMarketplace
Steve Gibson, Associate Director of Search, Garage Team Mazda
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