YEAR IN REVIEWDOWNTOWN FREDERICK PARTNERSHIP
JULY 2016 – JUNE 2017
2 DOWNTOWN FREDERICK PARTNERSHIP
OUR YEAR IN REVIEW...
LAUNCH IT! DOWNTOWN 14 ribbon cuttings for businesses celebrating an opening or anniversary in Downtown Frederick
MISSION: INTERIOR Granted a total of $19,500 to six downtown businesses to make significant interior improvements
Welcomed two new staff: LEEANN DICKERSON, MARKETING & PROMOTION MANAGER CECYLIA MORRISON, PROMOTION & EVENTS MANAGER
ALIVE @ FIVE: WELCOMED MORE THAN 14,000 ATTENDEES during 20 happy hours at the Carroll Creek Amphitheater
NEW BUSINESSES OPENED IN DOWNTOWN FREDERICK35
CREATING 63 NET NEW JOBS
BUSINESS PERFORMANCE SURVEY STATS
of businesses said they would recommend Downtown Frederick to other retailers as an 8 or higher on a 10 point scale
THE TOP RESPONSES FOR MOST BENEFICIAL RESOURCES THE PARTNERSHIP PROVIDES TO DOWNTOWN BUSINESSES WERE:
� Marketing of Downtown Frederick � Special events � Communications of community news � Improving the streetscape/environment � Merchant networking � Retailer education
82%
WORK DOWNTOWN: Received a $15,500 grant to provide design services for the new tech incubator in Downtown Frederick
100% of COMPETITIVE EDGE attendees who participated in the recap survey said they learned something beneficial for their business during the series
STAY DOWNTOWN Advocated for the Downtown Hotel at Carroll Creek
$225,678 FUNDED ON THE DOWNTOWN FREDERICK GIFT CARD (an increase of 10 % over previous year)
Partnership staff attended the NATIONAL MAIN STREET CONFERENCE in Pittsburgh, PA to explore new ideas around placemaking, programming, business incentives and more
3FY 2016–2017 ANNUAL REPORT
Welcomed 226 HOOD COLLEGE first year students to Downtown Frederick for a “TASTE OF DOWNTOWN”
Nearly 200 volunteers swept, mulched and planted during BRING A BROOM SATURDAY, an annual clean up event
CONNECT DOWNTOWN Increased connection throughout downtown by improving a pedestrian alleyway with a mural and lighting. The mural features Maryland’s state dinosaur by Goodloe Byron and string lighting by Rick Jones Electric
Partnership staff and community representatives spent many hours brainstorming new
and exciting ideas for themes, programming & marketing for FIRST SATURDAY
RECEIVED $52,000 for additional out-of-county advertising and program improvements from the Main Street Cooperative Fund, funded by hotel/motel tax dollars
Installed HOLIDAY LIGHTS
for 16 more businesses, lighting 46 storefronts
during the holiday season
Worked with the CITY OF FREDERICK & THE TOURISM COUNCIL OF FREDERICK COUNTY to create a one-stop informational resource for parking in Downtown Frederick, launching PARKFREDERICK.ORG
Held the second annual STATE OF DOWNTOWN BREAKFAST to provide an update on the work of the Partnership’s Strategic Plan
CONNECT DOWNTOWN Launched Trellis Takeout on Carroll Creek. Visitors can grab snacks and treats from downtown businesses
LIVE DOWNTOWN Launched a new video highlighting the vibrancy and livability of Downtown Frederick to help bring more residents downtown
AWARDED
$50,000
IN COMMUNITY INVESTMENT TAX CREDITS which were provided to donors in return for their investment in the Partnership
RAISED MORE THAN $800,000 FROM EARNED INCOME, SPONSORS, GRANTS & INVESTORS
THANK YOU to our many volunteers who helped contribute more than
5,000 HRS of service to the Partnership
Installed a new tree well surface in four locations to help pedestrian flow along the sidewalks and protect the trees
STRATEGIC PLAN UPDATE
LOVEWEDOWNTOWN FREDERICK
4 DOWNTOWN FREDERICK PARTNERSHIP
DOWNTOWNLIVE
DOWNTOWNWORK
DOWNTOWNSTAY
DOWNTOWNPLAY
DOWNTOWNCONNECT
FOR MORE DETAILS REGARDING OUR STRATEGIC PLAN, SEE
DOWNTOWNFREDERICK.ORG/ABOUT-US
5FY 2016–2017 ANNUAL REPORT
6 DOWNTOWN FREDERICK PARTNERSHIP
INVESTORS & SPONSORSTHE FOLLOWING INDIVIDUALS AND ORGANIZATIONS made an investment in Downtown Frederick Partnership between July 1, 2016 and June 30, 2017. Their generous contributions make them a part of implementing great events and projects to ensure downtown’s continued vibrancy. Best of all, these investors are contributing to the vitality of Downtown Frederick.
DOWNTOWN FREDERICK ADVOCATESBlack Hog BBQBushwaller’sComcastDee Dolan & Harry GeorgeMelinda & Joe DoneganEc’clectiblesEdgeworks Knife SupplyMelinda & Richard ElliottJeannie & Kevin HesslerHood CollegeKathleen & Thomas IgoNikki & Skip IrwinJoan & Marty LaperaElizabeth LovoyLTD CreativeMackintosh RealtorsCheryl & Derek McGeeMiles & StockbridgeNaturaLawn of AmericaNorth Market Pop ShopPowell Flynn LLPRevere BankLisa Tatum & Charles LevyThe Berkheimer Group - Morgan StanleyThe Family Heritage Trust Company
DOWNTOWN FREDERICK PROMOTERSDorinne ArmstrongCacique RestaurantCanapesChappell ConstructionCarla & Seth ClarkeCMB AccountingCurious IguanaDancing Bear ToysDream House Furniture & Design, LLCKristi & Matt EdensFrederick Brick WorksFrederick Coffee CompanyFrederick Fudge & Ice CreamSuzanne & Mark FriisGOOD jujuLucy & Kevin HoganGeorgeann & Gary JacksonLauren KremersLaw Offices of Scott Alan MorrisonBarb LindbergLinowes & Blocher LLPKris MinerMolly’s MeanderingsRose Marie MyersJean & Ben NormanBetsy & Pete PakenasLorraine & Pete Plamondon, SrPlamondon Hospitality PartnersLeslie PowellRBC Wealth ManagementSusan & Ed RiuliCarmen & James SchmersahlShab Row Tea EmporiumThe Muse
The OrchardThe Pasta PaletteThe Wine Kitchen on the CreekVarner & Goundry PCMadonna & John VitarelloD.J. Williard, Jr.Terri & Mike WinderWoodsboro Bank
DOWNTOWN FREDERICK FANSAlicia L BoutiqueAnanda Shala Yoga & Pilates StudioBeans and BagelsEleanor & Pete BowersCafe AnglaisCafe NolaCannon Hill LogisticsCapacity Building SolutionsArleen & Steve ChafitzClue IQCrabapplesElizabeth & Galen ClagettColonial JewelersPeggy DufourEarthly ElementsEvangelical Lutheran ChurchCatharine FairleyFirestone’s Market on MarketFrederick Coin ExchangeFrederick Memorial HospitalBetsy & Robert FisherGallery 322GWC - ArtworkMarcia Hall & Jerry QuanceRichard HarkinsHill House EnterprisesCynthia & Don HindmanHollerstown Hill B&BHunting Creek OutfittersIl PortoIndellibelleIndustrial HomeJoJo’s Restaurant & Tap HouseKate KurandaCharles LevyMagoo’s Pub & EateryNanette MarkeyMary & Larry MarshMcClintock Distilling CompanyKrista McGowan & Bernard DavissonMoxie & MomentumNeutre Salon & SpaNew Market Hañai OhanaNew Spire ArtsNorth End CleanersPeak SneaksPearl ClothingQuality Shoe Service & RepairRadcliffe RealtyKristina & Dusty RoodText Design IncThe Candy KitchenThe Cellar Door
The KitchenetteThe Skin Care ShopThe Spice & Tea ExchangeVelvet LoungeVINI CULTURE wine bar & caféWashington Gas - Frederick DivisionWheel Base Bicycle ShopWindy City Red HotsYaneth ReyesPeggy Younkins
DOWNTOWN FREDERICK SUPPORTERSBeth AzraelJoan & Samuel BarrickBelleza Hair & Nail SalonAmy & James ClappNancy & Casper ClineWhitney DahlbergDiane & Maurice DaughertyJohn Day & Peter BrehmDolan Media ManagementKelly & Matthew DonahueEvangelical Reformed United ChurchKimberly & Fred GenauJennifer & John GroveGrove Public Relations LLCJason HadePatricia & Everett HartKerri Hesley & Tim GibianMichelle & Zack KershnerTruby LaGarde & Paul LambertsonCarole & Warren LarkinLebherz Oil & Vinegar EmporiumJim LynchKate McDermottSandra & Dennis MurphyOne of a KindJeanie & Clarence ReederRuppert PropertiesSix East Hair Salon and SpaSky’s the LimitPatricia SzymanskiTimberRock/USPV incTime Bomb Tattoos & CuriositiesWelcome Home Realty GroupWhitesell’s PharmacyZavos Architecture
DOWNTOWN FREDERICK FRIENDSAlterations PlusLaurie BallowCheri BakerRobin Bell & Kim DineBravura Arts & FramingBernie CallanJoan CanfieldSusan ChapmanMary & Lawrence CostelloSharon & Howard CoxCrystal ForestsCustom ImprintsAl EdwardsDonna Evans
Kathy & Neil FayKathryn & John FieselerJessica FitzwaterMurray FriedmanFrederick Land CompanyPaula GraceMichele HartleyJD EnergyLinda JonesKimberly LillyHarriet & Thomas LitrasMarks of the Spark TattoosConnie MartinRandy MartinPatricia & Robert MayernikAnne & Jerry McKelveyJana MoberlySue & Don MurphyCynthia & Russ OlsonTamar OstermanMichelle PetersonMardelle PoffenbergerKelly RussellShabby Chic Creative Studios & BoutiqueDave SchrodelCharles SchrodelLes & Chris SmithMark SmithRichard SouthersBarbara StarrJane Talarico & Michael PaskowskyRobin & Edward ThompsonDaniel VigusJoi VoginWag’s RestaurantWarner CommercialKathryn Zepp-Imhoff
FY17 SPONSORS2017 ALIVE @ FIVEAudi FrederickAudio Video GroupBB&TBrewer’s AlleyDARCARS Toyota of Frederick, presentingFirst United Bank & TrustFoodProFrederick KeysFrederick MagazineImagination CenterJean Peterson DesignKey 103.1/106.9 The EagleLa Paz Mexican RestaurantLinton Shafer Warfield & Garrett,P.A. (LSWG)M&T BankMcShea PropertiesMorgan KellerPlamondon Hospitality PartnersPresidential Bank MortgageRotary Club of Carroll Creek
Rotary Club of FrederickSandy Spring BankSpin the Bottle Wine CompanyThe Berkheimer Group - Morgan StanleyThe Frederick News-PostTire World Auto CentersWLR Automotive Group, IncWoodsboro Bank
FRIENDS OF ALIVE @ FIVEAbove All Physical TherapyAttaboy BeerAscension Healing StudioBrian Virts PhotographyCenter of Life Chiropractic and Pilates StudioClue IQCongressional Insurance AssociatesCollins Team, ReMax ResultsCowork FrederickEdgeworks Knife & SupplyFabulous FindsFirestone’s MarketFlipsFrederick Coffee CompanyFrederick Fudge & Ice CreamFrederick Shell CarwashFrederick Town RealtyGOOD jujuHR AnswerboxJim Bass Group of Real Estate TeamsJoJo’s Restaurant & Tap HouseLazy FishMaryjane & Randy McClementMcClintock Distilling CompanyMiniGoff and BobbyGNatural Fusion Hair StudioNymeoOlde Towne TavernPearl ClothingRetro MetroKelly RussellSalisbury, McLister & Foley LLPJoshua SegalShab Row Tea EmporiumSix East Salon & SpaSpherion Staffing GroupSupport Unlimited IncThe Cellar Door RestaurantThe Kitchen Studio Cooking SchoolThe Pasta PaletteTime Bomb Tattoos & CuriositiesTrail HouseThe Wine Kitchen on the CreekTLC Bridal BoutiqueVINI CULTURE wine bar & caféWashington PostWelcome Home Realty
BRING A BROOM SATURDAYOldetowne Landscape ArchitectsTobacco Free FrederickWegmans
COMPETITIVE EDGEPNC Bank
FIRST SATURDAYBig Cork Vineyards, presentingCARE Veterinary Center, presenting & trolleyDARCARS Toyota of Frederick, presentingElliott CPA LLCElliott Marketing SolutionsEveredy Square & Shab Row, trolleyFlying Dog BreweryFrederick County Bank, presentingPaws in the CityStroup Flooring AmericaWegmans, presenting
FEBRUARY FIRST SATURDAY ICE SCULPTURE SPONSORSAccents at Shab RowAlice Orzechowski, CPAAlicia LAIGA BlueRidge ChapterArchive Design ServicesBaltimore Gold of FrederickBushwaller’sCafe NolaCakes to Die ForCelebrate FrederickCentury 21 Redwood RealtyCrème de la CrèmeChic to ChicDaughters of the American Revolution (DAR)Days End Farm Horse Rescue, IncDream House Furniture & Design LLCEc’clectiblesEdgeworks Knife & SupplyElegant Forever Bridal BoutiqueEvangelical Lutheran ChurchEveredy Square & Shab RowFabulous FindsFederated CharitiesFirestone’s Market on MarketFrederick Coin ExchangeFrederick County BankMike GalvinHeritage FrederickHood CollegeHootch & BanterHunting Creek OutfittersJoJo’s Restaurant & Tap HouseLa Paz Mexican RestaurantLaw Office of Scott Alan MorrisonMagoo’s Pub & EateryMcShea PropertiesMolly’s MeanderingsNeutre Salon & SpaNorth Market Pop ShopPaws in the CityPearl Clothing
DOWNTOWN FREDERICK LEADERSHIP CIRCLE
ANONYMOUS KAREN MCDONAUGH AMY & ERIC STEINHOFF
MELANIE & DAVE WILLIAMSON
THE PARTNERSHIP CLUB GRANTORS
7FY 2016–2017 ANNUAL REPORT
BUDGET SUMMARY
Pretzel & Pizza CreationsPrimitive HomespunsRetro-MetroSabor de CubaShab Row Tea EmporiumShuckin’ Shack Oyster BarSimply Beautiful BoutiqueSix East SalonSpringfield Manor & DistilleryStarbucksTailwinds Over FrederickThe Blue Side TavernThe Frederick Basket CompanyThe Great Frederick FairThe Little Pottery ShopThe MuseThe Pasta PaletteThe Record ExchangeThe Wine Kitchen on the CreekTiara Day BoutiqueTime Bomb Tattoos & CuriositiesTrail HouseVelvet LoungeVolia! in FrederickWelcome Home Realty GroupWindy City Red HotsWoodsboro Bank
FROSTY FRIDAYMayne’s Tree Farm, presentingPlamondon Hospitality Partners, presenting
DINOSAUR ALLEYBrewer’s AlleyGoodloe ByronMaryland Department of Housing and Community Development (DHCD)Rick Jones ElectricThe City of Frederick
MOVIE NIGHT ON CARROLL CREEK 2017Firestone’s Market on MarketFrederick County BankHood CollegeRick Jones ElectricRotary Club of Carroll CreekThe Delaplaine Foundation, presentingWantz DistributorsWegmans, presenting
MOVIE NIGHT ON CARROLL CREEK 2016 CARE Veterinary Center, presentingFrederick County BankThe Delaplaine FoundationWantz Distributors
INCOME • $1,050,000
INVESTMENT/SPONSORSHIP • $313,000 • 30%
DOWNTOWN FREDERICK GIFT CARD - PASS THRU • $224,000 • 21%
EARNED INCOME • $220,000 • 21%
GRANTS - PROJECT SPECIFIC • $180,000 • 17%
CITY OF FREDERICK • $72,000 • 7%
HOTEL/MOTEL TAX REVENUE • $41,000 • 4%
EXPENSES • $1,049,000
PROMOTION COMMITTEE • $406,000 • 39%Advertising of Downtown Frederick Events (First Saturday, Alive @ Five + more)
First Saturday Trolley • Holiday Lights • Park Frederick
DOWNTOWN FREDERICK GIFT CARD - PASS THRU • $225,000 • 21%
DESIGN COMMITTEE • $148,000 • 14%Bring a Broom Saturday • Connect Downtown Projects
Facade Improvement • Live Downtown Frederick Housing Study
ADMINISTRATION • $104,020 • 10%Main Street Conference
ORGANIZATION COMMITTEE • $91,000 • 9%Investor Recognition • State of Downtown Frederick
Volunteer Thank You & Recognition
BUSINESS DEVELOPMENT COMMITTEE • $75,128 • 7%Competitive Edge • Mission: Interior Grant Program
Ribbon Cuttings + Grand Openings • Tech Incubator Design
19 E CHURCH STFREDERICK, MD 21701
BOARD OF DIRECTORS
LESLIE POWELL PRESIDENT
POWELL FLYNN, LLP
MATT EDENS VICE PRESIDENT
DOWNTOWN RESIDENT
DEREK MCGEE SECRETARY
THE BERKHEIMER GROUP AT MORGAN STANLEY
JOE DONEGAN TREASURER
DOWNTOWN RESIDENT
PARTNERSHIP STAFF
COMMITTEE CHAIRPERSONS
LAUREN KREMERSDESIGN CHAIR
DOWNTOWN RESIDENT
KRIS MINERBUSINESS DEVELOPMENT CHAIR
M&T BANK
CARLA CLARKEORGANIZATION CO-CHAIR
POWELL FLYNN, LLP
PILAR OLIVOIMMEDIATE PAST PRESIDENT &
ORGANIZATION CO-CHAIRDOWNTOWN RESIDENT
MARDELLE POFFENBERGERPROMOTION CO-CHAIR
BRAVURA ARTS & FRAMING
SEAN NORRISPROMOTION CO-CHAIR
EDGEWORKS KNIFE & SUPPLY
VOTING DIRECTORS
MELINDA ELLIOTTELLIOTT CPA, LLC
MURRAY FRIEDMANHUNTING CREEK OUTFITTERS
MICHELLE KERSHNERCITY OF FREDERICK
DEPARTMENT OF ECONOMIC DEVELOPMENT
KELLY RUSSELLALDERMANIC LIAISON
MICHELLE SCHAFFERNORTH MARKET POP SHOP
JOI VOGINDOWNTOWN RESIDENT
LOUANNE WELGOSSDOWNTOWN RESIDENT
MIKE WINDERTHE WINDER COMPANY
NON-VOTING DIRECTORS
JOHN FIESELERTOURISM COUNCIL
OF FREDERICK
KERI AMOROSICELEBRATE FREDERICK
LOUISE KENNELLYFREDERICK ARTS COUNCIL
LAURA LOKEYFREDERICK COUNTY
CHAMBER OF COMMERCE
KARA NORMANDOWNTOWN FREDERICK PARTNERSHIP
HELEN PROPHETER FREDERICK COUNTY OFFICE OF
ECONOMIC DEVELOPMENT
BILLY SHREVEFREDERICK COUNTY COUNCIL
KARA NORMAN, AICPEXECUTIVE DIRECTOR
DANIELLE DOLLDEVELOPMENT
ASSOCIATE
LEEANN DICKERSONMARKETING &
PROMOTION MANAGER
CECYLIA MORRISONPROMOTION &
EVENTS MANAGER
PHOTO CREDITS: ANTHONY BONILLA & BRODIE LEDFORD STUDIO & DOWNTOWN FREDERICK PARTNERSHIP