Smile, it’s just a soda. www.jonessoda.com
Great Soda
At Jones Soda Co. one of our goals is to create an
incredible brand that has an emotional connection
with the consumer in a positive and fun way. Another
one of our goals is to be an important part of the
Premium Soda and Carbonated Soft Drink categories
of the beverage industry – categories that generate
over 82 billion dollars in annual sales. So far so good.
Great tasting products and unique package design gave the Jones brand
a personality all its own. Add solid manufacturing, distributing and
marketing knowledge and that becomes a very powerful personality.
Throw fun into the equation and you have the Jones Soda Co. formula
for success.
We are the only independent manufacturer to focus exclusively on the
youth demographic and our products are accepted and respected by this
important market segment. Entrepreneurial enthusiasm backed by
knowledge, experience and solid business practices gives Jones Soda Co.
the ability to create products and profits.
Innovation, image and impact. That’s why distributors choose Jones. That’s
why retailers choose Jones, and that’s why an ever-increasing number of
consumers continue to choose Jones.
At Jones Soda Co. we love what we do. And our consumers love
what we do. Life is good.
Your Photo on a Label
Find something you love and work hard at it. That’s
the Jones Soda Co. way. You have to believe in
yourself. When we launched Jones Soda we thought
it would be a good idea to put pictures on the labels.
It was a good idea.
We always knew it was going to take more than great taste to get noticed.
While our product development experts stayed up late perfecting our
first flavors, our in-house design team developed a packaging concept
that would stand out from the crowd.
The effort was worth it. Jones Soda does taste great, and the product did
get noticed. Cult status is an unusual term for the beverage industry, but
not when you’re talking Jones. Our first labels are now highly sought
after collector’s items, and at last count we have received millions of
photos from our fans around the world.
We don’t need a focus group to determine which label design will resonate
with our core consumer. The images sent to us are a true reflection of
the lives and lifestyles of our greatest fans.
While the look of our product is constantly changing, our line of flavors
has had a few surprises as well. Founding flavors like Cream Soda and
Root Beer have been joined by a few Jones originals like Green Apple,
Fufu Berry and Blue Bubblegum. And our latest great-tasting addition to
the Jones Soda Co. product line is a sugar-free version of Jones Soda.
GREEN APPLE SODA
J O N E SS O D A C O.
12 FL OZ (355 mL)
®
© (
2004
) JO
NES
SO
DA
CO
.
PHO
TO #
4201
: ALI
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Your Photo on a label
JONES FACTS
If you want tosend us a photo,it doesn’t matterhow old you areor how tallyou are.
Our elite picturepicking teampicks picturesevery month.
We get photosfrom around theworld, provingthat the worldis round.
You can searchthe web and findsites devoted tonothing butJones labels.
If a picture is wortha thousand words,a Jones label has alot to say.
You can visit ourwebsite and votefor your favoriteflavor.
Music soundsbetter if you aredrinking a Jones.
Thousands of TVshows and movieshave featuredJones Soda.
Orders for myjonescome from all overthe world.
PRO
DU
CT O
F CA
NA
DA
All tradem
arks and copyright are the property of Jones Soda C
o.
RL-007 - U
S - 4105
PRO
DU
CT O
F CA
NA
DA
All tradem
arks and copyright are the property of Jones Soda C
o.
RL-007 - U
S - 4105
INGREDIENTS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP,
CITRIC ACID, NATURAL FLAVORS, SODIUM BENZOATE AND
POTASSIUM SORBATE (AS PRESERVATIVES), CALCIUM DISODIUM EDTA
(TO PROTECT FLAVOR), YELLOW 5, BLUE 1.
GREEN APPLE SODA
J O N E SS O D A C O.
12 FL OZ (355 mL) 6
8
2022120012
Ya gotta make a living somehow; we chose the
beverage world. Good old soda with a twist. No
hidden meanings, no billion dollar ad campaigns. At
Jones, we want you to buy a lot of soda and recycle
the bottles. The labels are kinda like our minds –
always changing. Run with the little guy… create
some change. www.jonessoda.com
®
© (
2004
) JO
NES
SO
DA
CO
.
NutritionFactsServing size1 bottle (355ml)Calories 180*Percent daily valuesare based on a 2,000calorie diet.
Amount/serving % Daily Value*Total Fat 0g0%Sodium 15mg1%Total
Carbohydrate 46g 15%Sugars 46gProtein 0g
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Your Photo on a label
1. Take a very cool picture.
If you’re not sure what a cool
photo looks like, just go to
jonessoda.com and have a look
at some of our favorites.
4. Check the mail.
If your picture is chosen
you will receive copies
of the label as well as
an official “I got my
picture on a Jones Soda
label” certificate. Fame
and fortune will
soon be yours!
2. While you’re visiting our website
have a look at the simple directions for
submitting a photo online or sending
it through the good old fashioned mail.
3. Be patient. We get thousands
and thousands of pictures sent to
us. It takes time for our specially
trained elite picture picking team
to do their work.
Alternative culture is our mainstream. We understand
it because we’re part of it. When we started out, we
looked for sales opportunities that made sense to
us. Skate and snowboard shops, tattoo parlors, hair
salons, record stores and bike shops were among
our first retailers. Boarders, bikers, musicians and
filmmakers were among our first customers.
And we didn’t stop there. We took our products to the people. We painted
up a couple of RVs and hit the road. At sports events, concerts, county fairs
and festivals, Jones was there. Today the Jones RVs continue racking up
the miles as our tireless team criss-crosses the country spreading the word
about Jones. And our sampling van is guerilla marketing at its finest,
providing high-impact retail support.
We were one of the first companies to recognize and sponsor alternative
athletes, and our support paid off. Today, the Jones label defines excellence
in alternative sports.
Many of the athletes we support are at the top of the professional game. But
at Jones we continue to return to our roots. Our Emerging Athletes program
keeps us in touch with the stars of tomorrow while helping to maintain our
constant connection to the ever-changing world of popular culture.
While our athletes always draw a crowd, at Jones Soda Co. we feel that
there is more to life than biking and boarding. Our Local Heroes program
supports young people who have a positive message to deliver. At schools,
community centers and youth clubs, Jones Local Heroes are spreading the
word, encouraging kids with a message that is pure Jones. That leading
is better than following, that it’s okay to be unique, and that working hard
and having fun is a combination that is pretty tough to beat.
Athletes, Events & Communities
Benji Weatherly and
friend, somewhere USA
JONES FACTS
The JonesEmergingAthletes Teamhas seventeenmembers.
Jones sponsorsyoung musicians,dancers andpeople who workhard in school.
Our holiday packwas a nationwidehit. In one monthit was mentionedover 4,000 times innewspapers andmagazines andover 1,000 timeson TV and Radio.
Teen Peoplemagazine putJones Soda ontheir Hit List forFebruary 2004.
Consumers get tovote on the nextnew flavors athttp://www.jonessoda.com/files_new/new-flavours.html
Jones-sponsoredpro-skater, BuckyLasek, came infirst again duringthe SummerX-Games 2004.
Athletes, Events & Communities
Jones Soda travels well. Around the world,
our sponsored athletes always travel with a Jones.
It’s the international sign for friendship.
Alternative sports equal energy and excitement.
Sponsorship of leading alternative athletes has been
a part of Jones Soda Co. since we put our first picture
on a label.
The good people at Monster Garage took one of our
RVs and turned it into a skate ramp. They liked it so much,
they put it in their museum. But don’t worry, we still have
RVs and a sampling van bringing product to the people.
It’s tomorrow’s music today
at myjonesmusic.com, a place for
independent artists to upload
their latest tunes. The cutting
edge just got a whole lot sharper.
It takes time to become
a household name. Our
emerging athletes aren’t
there yet, but we’re doing
our part to help them along.
Visit jonessoda.com to see a
list of the amazing talent
that we are proud to be
associated with.
Reacting to the present is one way of doing business,
but at Jones Soda Co. we believe that understanding
the future is an even better way. A lot of people
thought the dawn of the Internet meant the demise
of traditional retail. Not our consumers.
Our target audience grew up in an online world. The Internet wasn’t a
replacement for the mall, it was a place to connect, a place to share ideas,
a place to build communities. And we have a few of them.
Jonessoda.com is our online community, where our consumers interact
directly with the company. Forums and weblogs provide a point of contact.
Customers follow the activities of the Jones RV Team, our elite sponsored
bikers and boarders, our emerging athletes and the members of the
Jones Local Heroes program. And at jonessodastore.com you can purchase
our full product line as well as exclusive Jones gear including hats, hoodies,
t-shirts and calendars.
Through myjones.com, our patented online customization site,
anyone can have their picture on a Jones Soda label. Our streamlined
system allows us to quickly create orders as small as a single case. We
have shipped custom products around the world for parties, weddings,
anniversaries and just for fun.
Myjonesmusic.com is your window to the world of independent music.
Post your songs, listen to some tunes. For musicians and music lovers it’s
another way to connect and communicate.
The Internet never did replace retail, but it did change the way we do
business and at Jones Soda Co. it’s been a natural part of our evolution.
Personalized Labels & Web Store
A single case of My Jones
with your photo delivered
right to your doorstep.
JONES FACTS
Photos come fromconsumers ofall ages.
There are fan websites that aredevoted tothe collectableJones labels.
We have receivedmillions of photosfrom our fans forpossible labels.
We get photosfrom people allover the WORLD!
Life is constantlychanging and soare our labels.
Make your ownJones Soda atwww.myjones.com!
Listen to www.myjonesmusic.comfor new upcomingartists brought toyou from JonesSoda Co.
When athletes getthirsty they reachfor a Jones.
The 2003 WarpedTour was thelargest festival wehave attended.
We test twentynew flavors everymonth.
Got a favorite?
Let us know. Or maybe
you have an idea for
the next taste sensation.
We’re always on the
lookout for new ideas
from the people who
matter most – our fans.
At Jones Soda we want you
to always feel like a winner.
So drop by our website and
check out our latest contests
and promotions.
Jones Blogs let you
follow the day to day
adventures of the entire
Jones team. RV drivers,
Emerging Athletes, even
our sales and marketing
people. It’s a daily diary
from our crazy world.
My Jones is your Jones. Visit myjones.com to
create your very own case of soda, complete with
your photo and your words. It’s simple and it comes
delivered to your door. Perfect for weddings,
birthdays or just good old fashioned showing off.
Personalized Labels & Web Store
Like-minded Brands & Alternative Accounts
At Jones Soda Co. we were distributors first. We
know what distributors need. Distributors need
proof. Distributors need consistency. When we
launched our own brand, we wanted to prove that
we knew our market. We wanted to prove that
we could deliver.
We took Jones Soda to the street. One neighborhood at a time, one city
at a time, we worked hard to establish the Jones Soda brand. From corner
stores and coffeehouses to record stores and hair salons, the Jones cooler
became a common sight. Our launch strategy was a success and Jones
Soda quickly became a nationally distributed brand.
Alternative marketing opportunities and strategic partnerships remain
an important part of our business. Starbucks, Panera Bread Company,
Microsoft, Mattel, Barnes & Noble, Nintendo and Honda are just a few
of the companies that have teamed up with Jones Soda Co. in a variety
of marketing and promotional efforts.
Our new fridge pack takes a dozen cans of Jones and wraps them in
a brightly colored package covered with our already famous Jones
photos. This ever-changing package hit the mark with Target Stores
across the country.
And while we still take our products to the people, our national network
of distributors plays a key role in our success. Jones is a premium soda
that attracts a premium price and that gives distributors another thing
they need – a profit.
Our 12 can fridge pack
is neat and convenient.
JONES FACTS
During the launchof the holiday packin 2004, the hits onour website morethan doubled.
Most of ourfans drink Joneswhile visitingwith friends.
86% of Jonesdrinkers like it bestbecause of the wayit tastes.
Turkey and GravySoda tastes just likeit sounds.
You can buy JonesSoda in 46 states.
More than 200skateboard shopssell Jones.
If your picture wason a label and thebottle was in amovie, yourpicture would bein a movie.
You can buy lots ofcool Jones gear onour website.
Just aboutanything can makeyou thirsty.
Like-minded Brands & Alternative Accounts
It’s a many flavored world at
Jones Soda. Check our website for
the latest list of flavors so you can
plan your next Jones tasting party.
You can find Jones
Soda in all the places
you can find an ordinary
soda. But Jones isn’t an
ordinary soda. So keep
your eyes open; you
never know where we’ll
pop up next.
At Jones Soda we celebrate every season.
Our Limited Edition Holiday Pack had five festive
flavors – including Turkey and Gravy Soda and
Mashed Potato and Butter Soda. It was a hit – and
all the money went to Toys for Tots.
Nintendo wanted something super
special for the launch of Star Fox
Adventures, so they included Jones
Soda in a kit available at 500 Circuit
City stores.
At Jones Soda, we play well
with others. When Mattel made
a limited edition Hot Wheels car
of our custom Skate Ramp RV,
we sold all 5,000 through our
website in a single day.
We plan to take over
the country one soda at
a time. With Jones Soda
available through leading
national retailers like
Starbucks and Target
Stores, you can reach for
a Jones wherever life
takes you.
Jones Soda Co. Product Line
The more things change, the more they stay the
same. That saying is a good deal older than the
Jones Soda Co. but it certainly sums up our way of
doing business.
Our product line is always evolving. Our labels change and our flavors
change. We started with a premium soda. We have added juice, energy
drinks and a sugar-free version of Jones. And our latest offering is a mid-
cal soda. Watermelon, Tangerine, Blueberry and Twisted Lime flavors
have already hit the shelves.
Those are things that changed. Some of the things that have stayed the
same include the philosophy behind our business. Our commitment to
creating an incredible brand, to making an emotional connection with
our consumer.
The confidence to stand apart in the New Age Beverage category, which
generates16 billion in annual sales, gave Jones Soda an outstanding
introduction to the marketplace. Today we are a full-line manufacturer
in the Carbonated Soft Drink category - an industry segment that generates
66 billion dollars in annual sales.
But most important of all is our continued commitment to grow a stable,
profitable business because at Jones Soda Co. we know that that is the
one thing that can make anything possible.
Energy Drinks
Mid-Calorie SodaSugar-Free Soda
Naturals
Organics
Soda
Thank you for running with the little guy! InvestorFacts Corporate Information:
Jones Soda Co.Legal Counsel:US – Cairncross & Hemplemann, P.S.Canada – Catalyst Corporate
Finance LawyersAuditors:KPMG Peat Marwick ThorneTransfer Agent:Pacific Corporate Trust604 689 9853Stock Exchange Listing:CDNX: JSD OTC: JSDA
Jones Soda Co.234 Ninth Ave NSeattle, WashingtonUSA, 98109tel 206 624 3357fax 206 624 6857
www.jonessoda.com
Smile, it’s just a soda. www.jonessoda.com
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