Download - Join the US Airways Marketing Program

Transcript
Page 1: Join the US Airways Marketing Program

page 1

www.usairwaysbusinessperks.com

April 8, 2023

Attract New Customers, Create Loyalty, and Drive Sales…

Page 2: Join the US Airways Marketing Program

page 2

www.usairwaysbusinessperks.com

April 8, 2023

What can it do for you?

US Airways Miles can INFLUENCE consumer behavior

• Miles can persuade people where they shop

• Miles can persuade people how often they shop

• Miles can persuade people how much they spend

Offering miles adds a benefit to the consumer when considering purchasing your product or brand

Page 3: Join the US Airways Marketing Program

page 3

www.usairwaysbusinessperks.com

April 8, 2023

Stay ahead of the game

US Airways has 30+ Million Dividend Miles Members

That’s 30+ Million members looking for new ways to earn miles

That’s 30+ Million members that will be willing to switch to your brand and product

“Why would Jon who is a US Airways Member buy bread from YXZ that does not offer miles over company YXZ that does offer miles”

90% of frequent flyers say they would switch to a merchant that offers reward miles.

Page 4: Join the US Airways Marketing Program

page 4

www.usairwaysbusinessperks.com

April 8, 2023

Shop More, Spend More

Drive repeat customers and increase sales • On average, loyalty program

members spend 13% more than non-loyalty program members

• Incentive programs can increase annual repeat shopper visits by 15-20%

Page 5: Join the US Airways Marketing Program

page 5

www.usairwaysbusinessperks.com

April 8, 2023

Customers Crave Miles

You have the opportunity to grow your business with an incentive program your customers are asking for.

Consider the opportunity:

of consumers say they keep an eye out while shopping for chances to collect miles

of consumers agree that when given a choice, they always

choose retailers that offer miles as an incentive

6 times higher conversion on offers that include miles

6x

Page 6: Join the US Airways Marketing Program

page 6

www.usairwaysbusinessperks.com

April 8, 2023

Dividend Miles Offers in Market

500 milesfor every new patient referral(Medical Clinic)

5,000 milesfor new clients

(Financial Services)

400 milesfor every qualifying

night stay (Hotel)

Proven ways to increase engagement in your category:

5 milesfor every $1 spent on sale items in January

(Retail)

250 milesfor every $150 spent(Parking Services)

• Dividend Miles can be distributed in any denomination you choose via award codes

• Award miles through print certificates, email, or codes on product packaging & receipts

Page 7: Join the US Airways Marketing Program

page 7

www.usairwaysbusinessperks.com

April 8, 2023

An Easy to Use Internet Platform

• Log-in • Check balance • Buy miles• Award miles

Page 8: Join the US Airways Marketing Program

page 8

www.usairwaysbusinessperks.com

April 8, 2023

Marketing Resources at no cost

• Exposure on usairways.com

• Point of sale materials

• Email updates to US Airways and Points.com members

• SEM to affiliate your brand with US Airways

• Use of US Airways logos on marketing collateral

We will help you to drive awareness of your brandand deliver new customers

Page 9: Join the US Airways Marketing Program

page 9

www.usairwaysbusinessperks.com

April 8, 2023

Benefits Summary

Set yourself apart from your competition.Get started today.

With US Airways Dividend Miles Business Perks, you’re in charge:

Cost effective

Increase sales Drive repeat purchases

Simple to use and set-up

Award miles for desired behaviors

Marketing exposure to 30+ million customers

Page 10: Join the US Airways Marketing Program

page 10

www.usairwaysbusinessperks.com

April 8, 2023

Steps to Greater Profitability

1. Apply online at www.dmbusinessperks.com

2. Buy miles

3. Start rewarding your customers and watch your business grow

Miles Pricing*

50,000 - 74,999 $0.03

75,000 - 499,999 $0.0275

500,000+ $0.025

* Plus 7.5% tax recovery fee

Page 11: Join the US Airways Marketing Program

page 11

www.usairwaysbusinessperks.com

April 8, 2023

Discounts vs. Incentive Miles

Consider a $200 purchase:

$200-25% discount

$2002 miles / $1 spent= 400 miles (@ $0.025)

$2005 miles / $1 spent= 1000 miles (@ $0.025)

$50 cost

$150 net profit

$10 cost

$190 net profit

$25 cost

$175 net profit

Page 12: Join the US Airways Marketing Program

page 12

www.usairwaysbusinessperks.com

April 8, 2023

Contact

Cara Sanna

Senior Manager, Merchant Sales

[email protected]

T +1 866 977 0997

F +1 416 595 6444