Maëva Dupont
Mathilde Leclerc
PRESENTATION
Founded in 1987 San Francisco based Collection of creative lifestyles
MARKET POSITIONNING
Mission statement« Creating opportunities to celebrate the Joy of
Life. »
Inspired by Californian lifestyle: Fresh Inventive Casual Fun Grass-roots oriented
CUSTOMER ENGAGEMENT POINTS
Hotel matchmaker
Joy of Life club
CUSTOMERS DECISIONS JOURNEY
Inspiration: newsletters, online videos
Planning: hotel matchmaker
Purchase: online booking, phone
Post: join us on Facebook
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