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Corporate responsibility =business sustainability*Johan Raslan (7 June 2008)
2008 Global Summit of WomenWomen and Asia: Driving the Global Economy
*connectedthinking
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Contents
1. Journey towards CR
2. 4 + 4 = PwC Malaysias story
3. Bust the myth4. The power of passion
5. Todays mission, tomorrows achievement
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Journey towards CR
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Slide 4PricewaterhouseCoopers
June 2008
The CR journey - creating a responsible business strategy
1970-19901990-2001 2001 onwards
Source: John ZinkinInstitute of Corporate Responsibility Malaysia
Philanthropy:Doing good fast
PR Whitewash:Doing good to
look good
Before 1970
Strategic CSR:
Ad hoc doinggood to do well
Strategic CR:
Sustainabledoinggood to do well
Level of impact onhow business is done
Corporate responsibility = business sustainability
Disconnect fromeverydayoperations; little
impact on theway biz is done.
Doing more withoutchanging the way we
do biz; lack credibility
Incorporatingethics, good CGand giving backto society in bizstrategy &
execution
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4 + 4 = PwC Malaysias story
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Slide 6PricewaterhouseCoopers
June 2008
Corporate responsibility = business sustainability
4 + 4 = PwC Malaysias story
4 guiding principles
We invest in relationships
We share and collaborate
We put ourselves in others shoes
We focus on enhancing value
4 CR strategic areas:
Workplace
Marketplace
Community
Environment
Workplace
Community
Marketplace
Environment
PwCExperience
as ourguiding
principles
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Slide 7PricewaterhouseCoopers
June 2008
4 + 4 = PwC Malaysias story (contd)
Corporate responsibility = business sustainability
Marketplace
Community
Workplace
Environment
PwCExperience
as ourguiding
principles
MalaysianHumanitarian Award
MERCY Malaysia Community Outreach
Programme (COP) Young Enterprise
Programme
Going green campaign Green marshals
Global PeopleSurvey
BRAVO + Citizenawards
Code of Conduct Gender diversity
Advocacy on key PoVs- regulator engagement- awareness briefings
Media engagement Institute of Corporate
Responsibility, Malaysia
(ICRM)
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Slide 8PricewaterhouseCoopers
June 2008
4 + 4 = PwC Malaysias story (contd)
Corporate responsibility = business sustainability
Workplace
Community Environment
PwCExperience
as ourguiding
principles
Marketplace
Advocacy through regulator engagement,awareness briefings in:- Corporate Responsibility- Corporate Governance- SRI/Islamic Finance
- Business ethics- Anti-corruption
Policy setting/Promoting public policies Media engagement Institute of Corporate Responsibility, Malaysia
(ICRM)
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Bust the myth
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Slide 10PricewaterhouseCoopers
June 2008
Bust the myth - Why is CR important in Asia?
Corporate responsibility = business sustainability
Impacts 60% of humanpopulation in 48 countries
Widespread poverty; widening
income gap
Fastest growing economies +
smallest & most stagnant
Environmentally rich in natural
resources
Recent calamities in Asia
(Myanmar, China)
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The power of passion
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Slide 12PricewaterhouseCoopers
June 2008
The power of passion - What can you/your organisation do?
Corporate responsibility = business sustainability
Workplace Marketplace Community Environment
Benefits to society:
Programmes tobuild & retaintalent
- Mentoring
- Training
- Flexible workingmodels
Fair labourpractices
Gender diversity
Engageregulators/mediato advocate keyPoVs
Vendor/SMEdevelopment
Ethical
procurement
Look beyondmonetarycontribution
Partner withorganisations thatsupport your CRstrategy
Promoteindigenouspeoples rights
Promote greenpractices
Improve productquality
Active communityengagement toimprove raw
material supply
Increase in skills& job stability
Develop futurewomen leaders
Shape industryand strengthenlocal laws
Capacity building
Building capacityand sustainableinitiatives
Reduceconsumption ofnatural resources
High quality yields
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Todays mission, tomorrows achievement
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Slide 14PricewaterhouseCoopers
June 2008
Todays mission, tomorrows achievement
3 points to ponder over
Corporate responsibility = business sustainability
1. Sustainable CR is here tostay (CR > philanthropy)
2. Opportunity for blue
ocean branding3. Dont wait to arrive to
start CR. Doing CR
means you havearrived.
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2008 PricewaterhouseCoopers. All rights reserved. PricewaterhouseCoopers refers to the network
of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independentlegal entity. *connectedthinking is a trademark of PricewaterhouseCoopers LLP (US).
The power of passionThe kind of commitment I find among the best
performers across virtually every field is asingle-minded passion for what they do, anunwavering desire for excellence in the way they
think and the way they work. Jim Collins, business author and theorist
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