May 2019
Company Snapshot
Our History
Why Johnson Outdoors?
• Leading Brands• Innovation• Strategic Priorities• Strong Financial Performance
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AGENDA
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Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experience. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.
EMPLOYEES
1,200PRODUCT
CATEGORIES
16FACILITIES
WORLDWIDE
21MILLION
NET SALES(FY2018)
$544MILLION
OPERATING PROFIT(FY2018)
$63COUNTRIES80
C O M PA N Y S N A P S H OT
Founded by Sam Johnson• IPO 1987
Helen Johnson-LeipoldJOUT Chairman & CEO• 25+ years global marketing/
operations experience
Part of the Johnson Family Enterprises with five generations of successful business leadership:• Johnson Outdoors• SC Johnson• Johnson Financial Group
Helen Johnson-Leipold, Chairman & CEO
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O U R H I STO RY
1. Leading brands and market positions in four attractive businesses
2. Market-leading, consumer-focused innovation
3. Strategic initiatives focused on driving accelerated profitable growth
4. Strong profitable growth and cash flow to provide financial flexibility
WHY JOHNSON OUTDOORS?
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$391.1 MFY2018 NET SALES
Fishing motorsFishfindersDownriggersShallow water anchorsDigital charts & maps
$78.9 MFY2018 NET SALES
RegulatorsBuoyancy compensatorsDive computersMasks/fins/snorkelsDivewear
$36.3 MFY2018 NET SALES
Kayaks & canoesFishing craftPersonal flotation devicesPaddles & accessories
$37.8MFY2018 NET SALES
TentsSleeping bags & padsPersonal & family cooking systemsCamp furniture & accessories
CAMPING & HIKINGDIVINGFISHING
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WATERCRAFT RECREATION
AND MARKET POSITIONS IN FOUR ATTRACTIVE BUSINESSESLEADING BRANDS1.
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INNOVATIONMARKET-LEADINGCONSUMER-FOCUSED
Minn Kota® Ultrex®
The most technologically advanced cable steer motor, giving anglers all our breakthrough steering and navigational features at the tap of a foot
Humminbird® Helix®
Mega Imaging™+ GPSTakes fish finding into the megahertz frequency by extending the depth range and expanding the side coverage areas, all while improving the crystal-clear imagery
Jetboil® Flux-ring™
TechnologyMakes it possible to heat a conveniently shaped vessel with extremely high efficiency
Old Town® Patented PDL™
Pedal DriveThe most advanced and reliable kayak pedal-propulsion technology on the market
Scubapro® Hydros® Buoyancy CompensatorThe moldable Monprene®, adjustable fit and multi-attachment points combine to make this the most customizable and comfortable BCD ever
2.
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Humminbird® Helix® 10SI
Best Electronics 2016
Humminbird® Solix® 15 CHIRP MEGA SI™
Best Electronics 2017 Best of Show 2017
Minn Kota® Ulterra®
Best of Show 2016
Minn Kota® Ultrex® Minn Kota® Built-in MEGA Down Imaging
Best of Show 2018
INNOVATIONAWARD-WINNING
3.
RICHER CONSUMER INSIGHTS
Implementing cutting-edge techniques, methods and
analytic tools to understand evolving consumer trends, needs and expectations
ENHANCED INNOVATION PROCESS
Product development process to consistently
deliver greater new product successes
DIGITAL SOPHISTICATION
Transforming the consumer’s experience online to build stronger,
deeper relationships
STRATEGIC
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PRIORITIES
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STRONG FINANCIAL
PERFORMANCE
Sales ($, M)
425.4
430.5
433.7
490.6
544.32018
2017
2016
2015
2014
Cash from Ops ($, M)
33.2
18.1
43.4
46.4
63.4
Operating Margin (%)
3.9
4.1
5.3
9.3
11.6
4.
2%
4%
6%
8%
10%
12%
Mar-18Sep-17Mar-17Sep-16Mar-16Sep-15Mar-15
EBIT %
Peer Group Median JOUT
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Peer Group: AMEAS, BC, CLAR, ELY, ESCA, GRMN,MBUU, MPX, NLSSource: NASDAQ IR Insight
PEER GROUP COMPARISON
U S E O F CAS H INSPIRD TALENT
• Invest organically in the business• Committed to a meaningful
dividend each year• Targeting enhanced technology
and innovation with M&A
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