Software is the Path Toward
Business Outcomes
IT & Business Expectations Are Increasing
2013 2015 2020
ThreatsData
Connected Devices
Mobility Apps
Cloud
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Cisco Software Strategy
Everything Cloud Ready
Customer Experience
First
Simple & Open
Consumption Flexibility
Cisco Enterprise Software Model
Collaboration Security
Data and
Analytics
Enterprise
Agreements
WHAT WHERE
IoE Application
PlatformsVolume Based
Transactional
HOW
Intercloud
Cisco ONE for Infrastructure
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
What is Cisco ONE Software?
Simple Set of Solutions
Provides Flexibility
Access to Innovation
Cisco ONE:
Cisco ONE ELA
• Single list price SKU
• SW features packaged together to address
common use cases
• Applies to a single device purchase
• Legal agreement with consumption terms
• Entitlements packaged together across entire
offer catalogs
• Applies to an Enterprise-wide purchase
Sell Cisco ONE now – Don’t wait for an ELA opportunity !
Offer Buying Model
What it is.. What it is Not..
Cisco Confidential 8C97-732563-00 © 2014 Cisco and/or its affiliates. All rights reserved.
What Are We Solving For?Too Many License Options – Complex And Hard To Track
Device
Features
Meter
Services
Price
1
2
3
4
5
Nexus
3K
Nexus
5K
Nexus
6K
Nexus
N7K
N1110-
S
UCS
Server
UCS
FI
ISR
1900
ISR
2900
ISR
3900
ISR
4400
ASR
1K
Cat
2K
Cat
3K
Cat
4K
AP
(Wire-
less)
AP Interface Node Routers Switches Sessions Seats Users Endpoints
Get price and TCO for each component separately
Data
Center AccessWAN
Pick and choose SMARTnet coverage for different hardware and software combinationsN
1K
Ad
v.
PI L
ife
cycle
PIA
ssu
r.
DC
NM
DC
NM
-SA
N
LA
N
EL
2
VD
C L
ic.A
dv
VD
C L
ic.
TR
S
MP
LS
FC
oE
SA
N
N7K
-C70
xx
Alg
oB
oo
st
FC
oE
NP
V
Sto
rage P
ort
s
128 C
PU
Lic
.
256 C
PU
Lic
.
CU
BE
CM
E/ S
RS
T
UC
vN
AM
AV
C
SE
C
AE
S/A
IS
Ap
p
Pri
me
Assu
ran
ce
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me
LC
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yC
on
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ct
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ss P
rim
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ase
AP
Lic
.
Pri
me
Assu
r
Pri
me
LC
Pri
me
Ba
se
EW
IP B
ase
Cisco ONE Software Suites
Cisco Confidential 9C97-732563-00 © 2014 Cisco and/or its affiliates. All rights reserved.
Cisco ONE SoftwareA More Valuable and Flexible Way for Partners to Sell Cisco Software
100s
Current Model
A La Carte,
Separately Priced
Items
Licensing Tied to
Hardware
Perpetual for the
Lifetime of the Box
3x3
Cisco ONE Software
Software Suites
Offered as a Solution
License Portability
Access to Ongoing Innovation
Perpetual, Subscription, and ELA Options
Cisco ONE Partners
Larger Deal Sizes
Lifecycle Mgmt
Higher VIP Rebate
Faster Hardware Refresh
Customer Stickiness
Recurring Revenue
Cisco ONE Software Suites
Data Center WAN Access
WAN Switching WirelessComputeNetworking
Advanced
SecurityAdvanced Security Software and Appliances
Advanced
ApplicationAdvanced Capabilities and Applications Software
Core Networking, Security and Systems Softwarewith Network & Energy Management, ACI
Foundation
Cisco ONE Software Suites
Data Center WAN Access
WAN Switching WirelessComputeNetworking
Threat Defense for Data Center
Threat Defense for WAN
Identity Services for Access
Advanced
Security
Data Center
Fabric
Enterprise
Cloud SuiteWAN Collaboration
Campus Fabric
AdvancedMobilityServices
Advanced
Application
Foundation for Networking
Foundation for Compute
Foundation for WANFoundation
for SwitchingFoundation for Wireless
Foundation
Software Support Service (SWSS)
Technical Support, Updates/Upgrades,
License Portability, Access to Ongoing Innovation
PSS + SMARTnet or Smart Net Total CareTechnical Support (Hardware + Operating System), Device Replacement
Partner
Professional
Services
Use Cases Enabled by Cisco ONE Software
Enterprise Cloud
Data Center Network
AutomationIntelligent WAN Unified AccessInfrastructure Automation
Connected Mobile
Experiences
Next-Generation
Branch Offices
Converged Data
Center Network
Application Centric Infrastructure
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
WAN is Key to the Branch Ecosystem
of Employees work in a Branch**
or more revenue is generated from the Branch *
* US Department of Commerce
** Nemertes Research, 2013
WAN
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
IT Challenges In The Branch
MORE WAN
TRAFFIC
BANDWIDTH
INTENSIVE APPS
POINT OF SECURITY
VULNERABILITY
NO REMOTE
BRANCH
MANAGEMENT
BUDGET
CONSTRAINTS
WAN
Mobility
Explosion
Mobile-connected
devices by 2018(Cisco VNI, 2014)
10B
Application
Proliferation
Yearly Increase in
Enterprise Bandwidth(Gartner, Enterprise Network
Service Forecast Analysis, Q2-
2014)
20-50%
Security
Threats
of Advanced Threats
Target the Branch by
2016 (Up from 5% in
2013)(Gartner 2013)
30%
IT Complexity
of IT Resources Spent
Keeping Lights on(Forrester 2013)
80%
Budget
of Organizations Will
Have no Additional
WAN Budget (Nemertes 2016)
60%
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Functionality that Enables an Intelligent WANConnect your branches & campus over any connection - secure and cost optimized
Comprehensive
Branch
Security
Optimized WAN
Usage
WAN over Any
Connection
for
Cost Optimization
Branch Network
Management &
Automation
Uncompromised
Application
ExperienceCisco ONE Foundation for WAN
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Cisco ONE Case Study: 575 Store Retail Grocery Chain
To this…
WAN Collaboration
• Unified Comm.
• UCS-E Blades
Foundation for WAN
•WAAS/AVC
• Prime
Infra/Assurance
• Prime vNAM
• EnergyWise
• IOS Security
From this…
Future
Traditional
Phone System
Point-of-Sale
Servers
v
v
Now
WAN Optimization
No Network Management
IOS Security
(VPN & Firewall)
v
“With this new model, Riverbed has
lost the 575 store WAAS business
and they don't even know it
happened.”
– Cisco Account Manager
“Cisco ONE easily enabled us to
raise the level of the conversation.”
– Partner Practice Executive
From $1.9M to $2.2M
– a 15% increase
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco PublicCisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco ONE Partner Programs
10% VIP for software*
OIP/TIP at current rates
Services rebates paid with CSPP**
* Some Cisco ONE Nexus related Software bundles have a 5% rebate
**CSPP Services rebates apply to perpetual licenses, Subscription licenses TBA
*** For ATP products included in bundle, all Partners are eligible to sell the bundle,
however only ATP designated Partners are authorized to install that part of the SW
bundle.
Eligibility
All partners can resell Cisco® ONE***
VIP eligibility: •Existing Specializations per domain •2 pre-sales resources complete Cisco ONE training
Incentives
© 2015 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Call to Action
• Engage your Partner Account Manager to enroll your organization into the Cisco ONE Partner accelerator program
• Encourage your team visit the World of Solutions to learn more
• More resources: www.cisco.com/go/one
20
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