Lisa ColtonPresident, Darim Online
(And Co-chair CBI Preschool & Kindergarten & Mother Of 2!)
434.977.1170 l [email protected]
Using Technology to Build Community, Jewish Literacy, &
Strong Parenting in Early Childhood
Remember This?
Tool is a Game Changer
Traditional Media
Brand in control
One way / Deliver msg
Repeat message
Focused on the brand
Educating
Org creates content
Social Media
Audience in control
Two way / Conversation
Adapt the message
Focused on the audience
Influencing, Involving
User and co-created content
AGENDA
Understanding PEOPLEClarifying your OBJECTIVESFocusing your STRATEGYKnowing your TOOLSApplying them well!
POST
Your People
Parents – current, former, prospectiveSynagogue/School communityStudents – current, alumni, prospectiveGrandparents – local, distantTeachersWider Community
Goals – Yours and Theirs
EducationalCommunity buildingFundraisingInformation sharing
• Parenting tips• Building trust• Socializing• Children cared for• Support• Jewish learning
Where’s Your Sweet Spot?
Strategy
How are you going to achieve those goals?
Add Value
User Generated Content
Crowdsource-for your own info-to be a platform for sharing info
-to surface voices
What’s the right tool?How will you use it well?How will you know it’s working?
What goals and objectives is this Facebook Page achieving?
How about these?
What’s happening in this blog post?
Know Your Audience. Help Them.
Resources to Use
Ellen Dietrick - @ellen987 Director of Early Childhood Education, Temple Beth
Shalom, Needham, MAGreenfield Hebrew Academy blog:
http://www.ghachildhood.com/Teacher Tom:
http://teachertomsblog.blogspot.com/The Living Classroom (photography!)
http://thelivingclassroom.wordpress.com/
WANT MORE?
Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
Express interest here:http://bit.ly/darimedinfo
Applications available this spring.
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